ADVERTISING VOCABULARY

• Fernanda Cecilia Sánchez Pinzón A01421020

• Emilio Cesar Galena Carranza A01129789

• Carlos Araico Ortega A01128472

A MOVIE STAR TALKS ABOUT HIS FAVORITE FOOD

(ENDORSEMENT)

LOOKUP AD TECHNIQUES

• 1: Who is the responsible for the ad? : Bimbo Company

• 2: what audience is the ad targeting? : All the people

• what makes you think so? :Because everybody eat bread of Bimbo

• 3: what techniques does the ad use? : Endorsement

• 4: what does the ad say or suggest about the product or service? : that it´s too much nutritious

• 5: what does the ad say about the people who buy the product or service? : that they are satisfied and healthy after eat his product