ADVERTISING

KIT

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W W W . O K D A . O R G

advertisingkit

2021

Oklahoma Dental Association317 NE 13th Street

Oklahoma City, OK 73104Phone: (800) 876-8890 Email: advertising@okda.org

www.okda.orgwww.okda.org

Why Advertise With Us?The Oklahoma Dental Association is the largest organization for dental professionals in the state, with more than 1,600 member dentists. As the leading voice for dentistry in Oklahoma, the ODA provides a unique opportunity for advertisers to reach nearly 80 percent of licensed Oklahoma dentists and their teams, along with students at the University of Oklahoma College of Dentistry. Our various communication platforms allow you to find the best fit for your organization and maximize your advertising dollars.

By choosing to advertise with the ODA you are not only reaching your target audience, but you are demonstrating your support in advancing the dental profession and quality of oral health in our state.

ODA By the numbers........................................................................................................... 3

Print Advertising................................................................................................................ 4

Digital Display Advertising............................................................................................... 6

Classified Advertising....................................................................................................... 7

Other Advertising and Marketing Opportunities......................................................... 8

Rate information................................................................................................................ 9

Advertising Order Form & Contract…............................................................................. 10

New Sponsored Content Advertising Oppotunities!

ODA By the NumbersODA By the Numbers**Gender Ratio

Male

Female

77%

23%

Ages Breakdown

65 - 74

75+

55 - 64

45 - 54

35 - 44

25 - 34

15%

20%

17%

16%

20%

12%

Membership

Active77%

Retired23%

Member Locations

11%11%Central Oklahoma

8%8%Eastern Oklahoma

6%6%Northern Oklahoma

5%5%Northwest Oklahoma

36%36%Oklahoma County

11%11%Southwest Oklahoma

24%24%Tulsa County

More than 1,600 Dentist Members

* * as of October 2020

3,3503,350 average website visits per month35 %35 % average monthly email open rate

Advertisingstats%

Journal

www.okda.org 1

July/August 2020 | Vol. 111, No. 4

C l a s s o f 2 0 2 0 U n i v e r s i t y o f O k l a h o m a C o l l e g e o f D e n t i s t r y

REWARDS

September/October 2020 | Vol. 111, No. 5

Partners Catalog | Page 38

SEE HOW YOU CAN SAVE!

print advertisingInvesting in print advertising at the ODA is one of the best ways to reach Oklahoma dentists, key decision makers, seasoned dental professionals, new dentists launching their careers and students planning their dental futures.

Additionally, when you advertise in these printed publications you receive the added value of online publications in PDF and digital-flip formats.

The ODA Journal is the premier advertising spot to reach our more than 1,600 members on a consistent basis. This bimonthly Journal is mailed to our members six times a year and features information on what’s happening in organized dentistry, member spotlights, practice management, clinical and ethical articles, and legislative issues affecting Oklahoma dentists.

Premium Placement OptionsSpace sold for a one-year no cancellation contract (includes six issues). Back Cover (Full page only): $1,542/issue Inside Front Cover (Full page only): $1,319/issueInside Back Cover (Full page only): $1,319/issueFirst right of refusal is given to the current occupant of each premium space. No agency discounts are given.

2021 ISSUE DEADLINE

January/February November 2, 2020 January/February November 2, 2020

March/April January 18, 2021 March/April January 18, 2021

May/June March 15, 2021 May/June March 15, 2021

July/August May 17, 2021 July/August May 17, 2021

September/October July 19, 2021 September/October July 19, 2021

November/December September 20, 2021 November/December September 20, 2021

Specifications & DeadlinesAdvertisers must provide high-resolution PDF, JPEG or EPS file. Please set color space for CMYK and create outlines for any fonts that cannot be embedded. Please remit your file to advertising@okda.org by the artwork deadline. Final Journal size is 8.5” x 11”, printed on 67.6 lb. white gloss book, four-color process. Find dimension details on page 5.

A signed contract, order form and artwork must be received by the deadline.If new artwork is desired, it must be received by the artwork deadline,

otherwise, the previous issue’s advertisement will be published.

Deadlines advertising Rate information

Rates 1-2 issues 3-5 issues 6 issues Full page $969 $729 $589

Half page $476 $408 $339

Quarter page $386 $311 $228

Rates are effective through December 2021.

2021 ODA Journal SubscriptionDomestic International S ingle issue

$56 $105 $18

Secure an ODA Journal subscription & receive 6 issues 4

Annual meeting program

FULL PAGE8” x 10.5”

HALF PAGEHorizontal

8” x 5”

QUARTER PAGE

3.875” x 5.25”

HALF PAGEVertical3.75” x 10.25”

FULL PAGE WITH BLEED9” x 11.5Page Trim: 8.5” x 11”Live Area: 8” x 10.5”

Keep important copy & graphics within the Live Area.”

The ODA Annual Meeting Program is provided to each of our approximate 1,000 Annual Meeting attendees and includes detailed information needed to navigate our 2-day meeting. Your ad has the potential to be seen multiple times by not only our members and their team, but also by anyone attending the meeting.

Ad content is due february 15, 2021.

For additional annual meeting advertising oppotunities, see page 8.

Our experienced service technicians

have an average of 15 years’ worth of

experience per technician!

You can rely on our friendly service team to

take care of all your repair needs.

Courteous. Professional.Experienced.

To schedule an appointment, please call our service team at (800) 766-2025

or visit MidwestDental.com

advertising prices

Full page Half page Quarter page$730 $410 $315

Full page ad

half & Quarter page ads

Print advertising dimensions

47%of attendeesare dentists

Monthly email updates are sent to our members to keep them informed on the latest ODA news. Your ad has the potential to reach more than 1,600 people when you advertise in the ODA e-newsletter! Ony one advertiser per email, so secure your spot today!

digital advertisingThe ODA website and e-newsletter are the perfect additions to your marketing strategy. These two digital advertising options help your company reach ODA members and non-members in addition to reaching consumers who are looking into what the ODA has to offer.

e-newsletter35 % average

emailopen rate

websiteAn ad placement on the ODA website appears on EVERY page and with an average of 3,300 visitors a month your ad is sure to be seen!

Placement is sold in one-month increments and is available to one advertiser per month.

Acceptable File FormatsGIF, JPG, and PNG

Files should be no larger thn 100 KB

Details and pricingSize: 720 x 90 pixels (footer, placed on every webpage)Price: $200 per month

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Sponsored ContentSponsored content is a new way to reach our members within our monthly e-newsletter. Your content will resemble our e-newsletter and appear among the top ODA stories!

Details and pricingSize: Logo 200 x 60 pixels (max), 40kb (max) JPG or GIF Title 100 characters (max) Text 150 - 500 characters (max)Price: $350 per month

Size: 380 x 120 pixelsPrice: $250 per month (New Price!)

Banner AdsBanner advertisements are placed in the lower portion of the monthly email update

details and Pricing

Ad content is due the first of each month and subject to approval.

Classified Terms & Agreements• All ads must be submitted via our online form found at www.okda.org/classifieds. Submit one ad per form.• All listings are considered pending until approved by ODA staff. Please allow 24-48 hours for the ad to appear on the website.• Once the ad is submitted and approved an invoice will be mailed. The invoice must be paid within thirty (30) days of receiving invoice. After

thirty (30) days the advertiser is subject to late fees. • Submitted copy not received by the deadline for a specific month’s ODA Journal are not guaranteed placement.• The ODA expressly reserves the right to refuse publication of any advertisement and is subject to the ODA Editorial Board’s approval.• Submission of a classified listing does not guarantee placement.• Ads are non-refundable but may be canceled at any time.• To RENEW or EXTEND an ad the listing must be resubmitted through the online form, okda.org/classifieds. A new invoice will be generated

and mailed for the resubmitted ad.

ODA Members

Online: FREE

ODA Journal: (per issue)50 words or less: $40Each Additional word: $0.15Addition of a photo: $40

Non-ODA Members

Online Only: (per month)50 words or less: $83Each Additional word: $0.32Addition of a photo: $58

ODA Journal only (per issue)50 words or less $83Each Additional word: $0.32 Addition of a photo: $58

Bundle (online and Journal) Priced per Journal issue 50 words or less $149Each Additional word: $0.32Addition of a photo: $58

Extra Options

Black BoxMake your classified listing stand out by placing a black box around the ad! (Available in the ODA Journal only)

ODA Member $5 per issuenon-ODA Member $27 per issue

non-ODA Member Discounts(Online Only)

Receive a 10% discount for an online listing for 6-11 months.Receive a 20% discount for an online listing for 12 months.

Placing a classified ad with the ODA allows you to target your ad to a specific audience. Unlike other classified ad sources (local newspaper, other online classified sites, etc.), a listing with the ODA gives you exposure to the people who would be most interested in your product or service. The online version of the ODA Journal contains active hyperlinks within the advertisement, ensuring you get maximum exposure for your dollars.

All members of the Association receive the ODA Journal, which they often display in their offices for the benefit of other employees and patients. The ODA Classifieds webpage, www.okda.org/classifieds, continues to be one of the most visited webpages on the ODA’s website, making it the perfect place for you to target your listing to the most appropriate audience.

classified advertising

All listings MUST be submitted through the ODA’s website, okda.org/classifieds. By submitting an ad through our online portal you are confirming that you have read and agree to the ODA classified information, pricing, terms and agreements.

A listing will automatically be removed at the end of the Advertisement Duration that was indicated when the online form was submitted.

To RENEW or EXTEND an ad the listing must be resubmitted through the online form, okda.org/classifieds.

If there was an error made when the ad was submitted please contact advertising@okda.org to request a change.

All Journal/ Bundle ad submissions will be included in ONE (1) Journal. If you’d like it included in more than one please email advertising@okda.org.

Other advertising and marketing opportunities

Senior Signing DayEvent SponsorSpring, 2021 | ODA BuildingOpportunity to connect with 60 recent dental school graduates, as well as member dentists who serve in leadership positions in the ODA$500 table sponsorshipMultiple sponsorships available

Student Fall FestivalEvent SponsorFall, 2021 | ODA BuildingKick-off event for the new school year with 95% of the entire OUCOD student body in attendance; Sponsors provided a table and may give away a door prize$1,500 sponsorshipThree (3) sponsorships available

ODA Mentorship ProgramSummer Kick-Off PartyEvent SponsorFall, 2021 | ODA BuildingMore than 30 dental students are paired with an established member dentist in order to answer questions regarding the profession$500 sponsorshipThree (3) sponsorships available

ADA Success SeminarsSeminar SponsorTBD, 2021 | OU College of DentistryHosted at the College of Dentistry twice a year, the ADA provides a speaker to lecture DS1s through DS4s on topics ranging from finance to practice managementPricing dependent on lunchTwo (2) sponsorships available

MatchEvent SponsorSpring, 2021 | ODA BuildingA networking event for dentists who are looking to expand or sell their practice and new dentists/dental students looking for their next career opportunity; approximately 30 attendees$500 table sponsorshipMultiple sponsorships available

New Dentist Happy HoursEvent SponsorTBD, 2021 | Various LocationsHappy Hours for dentists practicing less than 10 years, hosting around 20 attendees. These are done 2-4 times a year and alternate between Tulsa & OKCOne (1) $500 sponsorship per eventMultiple sponsorships available

Leadership Academy KickoffEvent SponsorTBD, 2021 | ODA BuildingAn evening dinner party and orientation for the ODA Leadership Academy Class and ODA Board of Trustees; includes a prominent speaker (with a fee)$750 sponsorshipTwo (2) sponsorships available

Women in Dentistry eventEvent SponsorFall, 2021 | TBADesigned specifically with female members in mind; approx. 40-50 in attendance$1,000 sponsorshipFour (4) sponsorships available

ODA Annual MeetingExhibitor, CE Sponsor, Social SponsorApril 7-10, 2021 | TulsaThe official meeting of the Association with several opportunities to sponsor continuing education and social eventsMonetary values varyMultiple sponsorships available

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2021 Rate SheetPrint (more details on page 4)ODA Journal

Digital (more details on page 6)

Ad Size 1 - 2 Issues 3 - 5 Issues 6 Issues

Full Page Without bleed: 8” x 10.5” With bleed: 9” x 11.5” $969 $729 $589

Half Page Horizontal: 8” x 5” Vertical: 3.75” x 10.25” $476 $408 $339

Quarter Page 3.875” x 5.25” $386 $311 $228

journal subscriptionSubscription Type Rate

Domestic $56International $105Single Issue $18

Annual Meeting ProgramAd Size Rate

Full Page Without bleed: 8” x 10.5” With bleed: 9” x 11.5”

$729

Half Page Horizontal: 8” x 5” Vertical: 3.75” x 10.25”

$408

Quarter Page 3.875” x 5.25” $311

Advertising Space Rate per month

E-Newsletter Banner Ad 380 x 120 pixels $250

E-Newsletter Sponsored Content 200 x 60 pixels, 40kb JPG or GIF

$350

Website 720 x 90 pixels

$200

Classifieds (more details on page 7)

Advertising Space ODA Member Rate ODA non-Member Rate

Online (Per month) Free

50 words or less: $83 Each additional word: $0.32Add a photo: $58

ODA Journal (Per issue)

50 words or less: $40 Each additional word: $0.15Add a photo: $40

50 words or less: $83 Each additional word: $0.32Add a photo: $58

Bundle (Online and Journal) (Per issue) Cost of Journal Ad

50 words or less: $149 Each additional word: $0.32Add a photo: $58

Extra optionsExtra Option ODA Member Rate ODA non-Member Rate

Black Box (Journal only) (Per issue)

$5 $27

ODA Non-Member Discount (Online ad for 6 -11 months)

N/A 10% discount

ODA Non-Member Discount (Online ad for 12 months) N/A 20% discount

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2021 ODA ANNUAL MEETING PROGRAM ADVERTISING

Size: q Full Page q Half Page: Horizontal qHalf Page: Vertical q Quarter Page

Submission Deadline: February 15, 2021

Company: Contact:Title: Phone:

Address: City/State/Zip:

E-mail: Fax:

AGENCY (if applicable): Contact:

Title: Phone:

Address: City/State/Zip:

E-mail: Fax:

ODA JOURNAL ADVERTISING

Size: q Full Page q Half Page: Horizontal q Half Page: Vertical q Quarter Page

Premium Placement (Full Page Only): q Back Cover q Inside Front Cover q Inside Back Cover

Frequency: q 1-2 issues q 3-5 issues q 6 issues

Placement: Please check each issue in which your ad will be published in 2021:q January/February q March/April qMay/June

q July/August q September/October q November/December

2021 ODA Advertising Order Form

OTHER ADVERTISING AND MARKETING OPPORTUNITIES

Please indicate which event you are interested in supporting*:

q Senior Signing Day qMatch Event q ODA Annual Meeting

qMentorship Program Summer Kick-Off Party q New Dentist Happy Hours

q ADA Success Seminars q Student Fall Festival qWomen in Dentistry Event q Leadership Academy Kickoff

An ODA representative will contact you with more details once this contract is submitted.*If an event is cancelled or postponed a ODA representative will contact you with other opportunities or provide refund.10

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Please sign and return the ODA Advertising Contract and Order Form.

BILLING INFORMATIONBill to: q Advertiser q AgencySend invoice: q Monthly q Once per contract

AGREEMENT

E-NEWSLETTER ADVERTISING Type: q Banner Advertisement q Sponsored Content

Ad Link: Would you like your ad to be linked? q No q Yes URL: _________________________ Placement: Please check each issue in which your ad will be published in 2021:*

q January qMay q Septemberq February q June q OctoberqMarch q July q Novemberq April q August q December

*Month will be granted on a first-come, first-served basis*

Fax405.848.8875

MailODA Advertising

Oklahoma Dental Association317 NE 13th Street

Oklahoma City, OK 73104

Emailadvertising@okda.org

WEBSITE ADVERTISING Size: q Footer (Placed on every page) 720 x 90 Pixels $200

Ad Link: Would you like your ad to be linked? q No q Yes URL: _________________________ Placement: Please check each issue in which your ad will be published in 2021:*

q January qMay q Septemberq February q June q OctoberqMarch q July q Novemberq April q August q December

*Month will be granted on a first-come, first-served basis*Submission Deadline: The 1st of each month

2021 ODA Advertising Order Form

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Signature

CLASSIFIEDSSubmit all Classified Advertising requests online at okda.org/classifiedsBysubmittinganadthroughouronlineportalyouareconfirmingthatyouhavereadandagreetotheODAclassifiedinformation,pricing,termsandagreements.

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Inclusion of an advertisement in any Oklahoma Dental Association publication does not mean endorsement of the Advertiser, product or service by the ODA. The Oklahoma Dental Association reserves the right to accept or reject, at its sole discretion, any advertisement submitted to the Oklahoma Dental Association.

THE FOLLOWING STANDARDS APPLY TO ADVERTISEMENTS WITH THE OKLAHOMA DENTAL ASSOCIATION:

1. All content submitted for Oklahoma Dental Association advertising including, but not limited to, articles, news and advertisements, must comply with any and all applicable legal requirements imposed by state or federal law. The submission will not be accepted if it conflicts with any American Dental Association or Oklahoma Dental Association policy or ethical principles.

2. The Oklahoma Dental Association Journal Editorial Board reviews, and has sole discretion to accept or reject, all submissions for inclusion in the Oklahoma Dental Association Journal and all other outlets. Decisions of the Oklahoma Dental Association Journal Editorial Board may be appealed to the Oklahoma Dental Association Board of Trustees. The ruling of the Oklahoma Dental Association Board of Trustees shall constitute a final, non-appealable decision.

3. The Oklahoma Dental Association does not allow comparative advertising for any outlets.

4. All advertisements must meet the technical and aesthetic quality standard as is set by the most recent issue of the Oklahoma Dental Association Journal, Annual Meeting Program, e-newsletter, website or any other publication.

5. No advertisement may include claims that are not subject to independent verification or that are false, misleading or deceptive.

6. No advertisement may use the name of the American Dental Association, the Oklahoma Dental Association, or any Council, Committee, Component Society or House of Delegates, thereof, without prior written consent from the appropriate Association.

7. In the event of any error or omission of all or any part of any advertising, the parties agree that the Publisher’s liability shall be limited to a refund of the charges payable for such advertising. In no event shall the Publisher be liable for any loss of Advertiser’s business, revenues, or profits, the cost Advertiser of other forms of advertising, or special consequential, indirect, or punitive damages of any nature. Any other damages, consequential or otherwise, are specifically excluded. The Advertiser specifically waives any rights to any claim for loss or damage.

8. The Advertiser contract may be terminated by the ODA or Advertiser by a written notice thirty (30) days prior to the listed artwork deadline for the subsequent issue. In the event that the Advertiser has a premium placement ad, the Advertiser is responsible for the balance of the 2021 contract.

9. All advertisements must include a signed Advertising Contract and Order Form annually. To be considered for publication, Advertisers must submit the ad for review prior to the listed artwork deadline.

10. The Advertiser agrees to indemnify and holds the ODA, its officers, trustees, members, employees and agents harmless from any liability, including costs and attorney fees, arising out of or relating to the content of any ad.

11. Invoices not paid in full for more than thirty (30) days will result in the Advertiser being excluded from subsequent issues of the Oklahoma Dental Association Journal. The Advertiser remains financially responsible for the remainder of the Advertising Contract and will be reported to a collection agency.

I _______________________________ agree to these standards set forth in the 2021 Oklahoma Dental Association Advertising Contract. (Print Name)

___________________________________________ ____________________________________________ ________________(Signature) (Company Name) (Date)

___________________________________________(Email Address)

2021 ODA Advertising contract

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