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24th, 25th & 26thApril 2015

at Kelsall HillBritish Eventing

Horse Trials

www.kelsallhill.co.uk • Tel: 07809689972

Supporting

Title SponsorSection sponsorship and named sponsor for the new Advanced intermediate section in all media messages.Programme AdvertThere will be 1500 programmes produced, art work needs to be with us not later than 8/4/15Social MediaThe event will be promoted and covered on the day with our Facebook page (2351 Likes) and by our twitter feed @KelsallHillEqu (1741 followers).‘Love IT’ NewsletterWe will be promoting our event through our CRM package via an emailed newsletter to our 3102 subscribers.Website LinksA link to your business on our websites’ links page and event page (54301 visits, 29008 unique visitors, 173248 page views in 2014).Banner PlacementBanners need to be less than 4m in length so we can mount them on frames, these must be with us 2 weeks before the event, 10/4/15.CommentaryLet us know what message you want to get out and our commentary team will broadcast it during the event at regular intervals.LunchBuffet style meal served in hospitality marquee between 12.30pm and 2pm, three courses, plus cheese and biscuits, wine and coffee.Trade StandNeed to set up on Thursday night or Friday morning unless on a day rate (30 trade stands at the last April event).

Advertising and SponsorshipOpportunities at Kelsall Hill Horse Trials 2015

Package Cost (£) Title Programme Social ‘Love IT’ Website Banner Commentary Lunch Trade Air ex VAT Sponsor Advert Media Newsletter Links Placement Stand Ambulance

Programme: half page ad 60 4

Programme: full page ad 100 4

Trade stand: retail for 1 day 70 4

Trade stand: retail for 3 days 150 4

Trade stand: food for 1 day 150 4

Trade stand: food for 3 days 250 4

Section sponsor 150 4 4 4 4 4x 1 4 4x 2 4

Dressage arena 400 4 4 4 4 4x 4 4 4x 4 4

Show jumping arena 400 4 4 4 4 4x 4 4 4x 4 4

Cross country: standard fence 240 4 4 4 4 4x 2 4 4x 2 4

Cross country: water complex 350 4 4 4 4 4x 3 4 4x 2 4

Cross country: ski jump 1000 4 4 4 4 4x 6 4 4x 6 4

Advanced Intermediate Sponsor 3000 4 4 4 4 4 4x 6 4 4x 10 4

Why should you sponsor Kelsall Hill Horse Trials

• Our aim is to deliver the best quality event that we can for our competitors

and we are delighted to have Captain Mark Phillips as cross country course

designer, with David Evans course building and Mary Kennerley dressing the

course, all of whom have worked at Olympic level.

• For our reliability, we have been running events since 2006 and to date we

have been fortunate not to have cancelled any days, by the end of Aprils

event we will have run 44 days of BE affiliated competition.

• Our estimated footfall for the April 2014 event was approximately 4000

• Eventing is seen as the ultimate test for horse and rider. Three phases make

up a competition run over one, two or three days. The sport is a combined

discipline of Dressage, Cross Country and Show Jumping. Both horse

and rider require stamina, bravery, athleticism and trust, making eventing

undoubtedly one of the most exciting sports around.

• Eventing’s unique blend of action and lifestyle captivates enthusiasts from

all walks of life. Large audiences from town and country buy in to sporting

occasions inspired by British tradition, providing sponsors and partners the

chance to capitalise on reaching an affluent target group.

• Eventing has the highest AB audience of any sport.

• Eventing attracts an upscale audience of competitors and owners (63% AB)

and Spectators (80% ABC1) (British Eventing, 2015).

Captain Mark Philiips

“Kelsall Hill is renowned throughout the country for its unbelievably good footing come wind, rain or shine. I enjoy the challenge of giving the lower level riders a taste of the questions facing the riders of the upper echelons of the sport while at the same time providing an educational experience for the younger horses with the country’s top professional riders. The great viewing at Kelsall Hill cross country course provides spectators with a unique opportunity to watch the stars of tomorrow crossing the country.”

Advertising in the Programme1500 programmes will be produced for competitors and spectators to read

Trade StandPlease contact Jane Whitaker, Co-Event Organiser, if you are interested via email: britisheventing@kelsallhill.co.uk or call 07807 120921

All adverts have to be with us by 8/4/15. Please note if an advert space is requested, the space for printers is booked, therefore if the advert is not received before the deadline date then payment will still be required.

OPTION PRICE

Half Page £60+VAT

Full Page £120+VAT

RETAIL

Day £70

3 Days £150

FOOD CONCESSIONS

3 Days £250

The air ambulance

Kelsall Hill will be donating 10% from selected sponsorship packages sold, please see table on page 2 for reference.

New from 2014, the Advanced Intermediate Section, running for the second year winner Oliver Townsend on Skyhill’s Cavalier took home the £1000 prize pot.

This was a new feature for 2014 with a total £3000 prize pot; £1000 and the Mr and Mrs Winton Perpetual Memorial Trophy to the winner. Our aim is to attract top names with big prize money and an exciting format with dressage followed by cross country and then show jumping last and in reverse order to create real tension and an exciting atmosphere around the arena.

Package includes:• The Advanced Intermediate section will take on the company’s name• Hospitality - lunch for up to 10 people on either Friday, Saturday or Sunday• Banner placement - up to 6 banners around the event site• Full page advert in the programme• Company link and logo on Kelsall Hill’s British

Eventing website page• Social media interaction• Commentary throughout the event.• Editorial in our pre/post event newsletter series• Car Passes

Winner: Oliver Townsend on Skyhill’s Cavalier

Principle SponsorSponsoring the Advanced Intermediate Class

Package investment £3000+VAT

Section SponsorshipThis a great way to create company or brand name awareness with names printed on competitor numbers.

Over the three days we hope to have in the region of 750 rider combinations competing. Each day will be broken down into 6 or 7 sections of approximately 40 riders, placing to 10th.

Package includes:• Company name on all competitors numbers in your section.• Scoreboard header of the company’s section will take on the company’s name• Banner placement - banner placement around the event site. If company

opts to sponsor more than one section the banner placement will increase dependent upon number of sections.

• Section titled with the company name• Advert in the programme• Hospitality - lunch for 2• Company link and logo on Kelsall Hill’s British Eventing website page• Editorial in our pre/post event newsletter series• Social media interactions• Car passes

Package investment

£150+VAT plus an option on £50+VAT for additional sections

The Dressage Arenas

Package includes:• Banner placement - up to 4 banners placed around the dressage area.• Company name in the dressage arena title• Advert in the programme• Hospitality - lunch for 4• Company link and logo to be featured on Kelsall Hill British Eventing

website page• Social media interactions• Commentary throughout the three days of the event• Editorial in our pre/post event newsletter series• Car passes

For all phases the dressage arena is the first and some would argue the most vital part of the competition.

The dressage arenas have been laser levelled to provide competitors with a first class grass surface. Over the three days we will erect over 14 arenas set in a quiet area away from the show jumping and cross country

Package investment £300+VAT

Package includes:• Banner placement - up to 4 banners placed around the arena• Arena to carry the company name in the title• Advert in the programme• Hospitality - lunch for 4• Company link and logo to be featured on Kelsall Hill British Eventing

website page• Social media interactions• Commentary throughout the three days of the event• Editorial in our pre/post event newsletter series• Car passes

The Showjumping ArenaThis element of the competition is the deciding phase for many grass roots eventers, as elimination means they cannot go on the cross country. Too many faults or refusals could mean that their competition is over for the day. Show jumping will be the last element of the competition in the advanced intermediate class on Saturday with competitors running in reverse order.

Package investment £400+VAT

We will have 5 different courses of cross country jumps laid out. This is your opportunity for your company to sponsor a ‘cluster’ of jumps.The cross country is the most exciting part of the event for many people and is an ideal place for exposure to spectators.

Package includes:• Banner placement - up to 2 banners placed around the ‘cluster’ of fences• Fence name incorporating your company name• Advert in the programme• Hospitality - lunch for 2• Company link and logo to be featured on Kelsall Hill British Eventing

website page• Social media interactions• Commentary throughout the weekend• Editorial in our pre/post event newsletter series• Car passes

Cross Country Fence:Standard

Package investment £240+VAT

The only fence on the cross country course that will cause a splash.Located in one of the dips in the land this also provides a sun trap for spectators who enjoy relaxing on the large straw bales, whilst watching the action!

Package includes:• The water complex will carry the company name• Banner placement - up to 3 banners to be placed around the water complex• Advert in the programme• Hospitality - lunch for 2• Commentary mentions throughout the event• Company link and logo to be featured on Kelsall Hill British Eventing

website page• Social media interactions• Editorial in our pre/post event newsletter series• Car passes

Feature Fence : Water Complex

Cross country fence sponsorship:

Package investment £350+VAT

The fence is exactly as it says – a ski jump – very similar to the ones that we used to see Eddie ‘the eagle’ Ed-wards head towards! The horse and rider will approach the fence, jump on top and then there is the dip the other side – so they jump down a drop up to 2 meters!

Feature Fence : Ski Jump

Cross country fence sponsorship:

Package includes:• The Ski Jump will incorporate the name of the company• Banner placement - up to 6 banners placed around the fence/event site.• Advert in the programme• Hospitality - lunch for 6• Company link and logo to be featured on Kelsall Hill British Eventing

website page• Commentary mentions throughout the event• Social media interactions• Editorial in our pre/post event newsletter series• Car passes

Package investment £1000+VAT

Kelsall Hill Equestrian CentreOrgansdale Farm • Middlewich Road • Kelsall • Tarporley • Cheshire CW6 0SR

Tel: 07809 689972 • Email: admin@kelsallhill.co.uk www.kelsallhill.co.uk

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