j

Dermochelys Oriacea grow large and steady like your savings.

From the moment the Dermochelys

Coriacea, or leather back turtle hatches,

It must become completely self-reliant

to begin its journey towards the ocean.

Independent of outside assistance, these

majestic creatures manage to mature

larger and faster than all other reptiles

in their class.

Like the

leather back turtle, at ING

DIRECT, we believe that a

savings account should

grow at a steady rate,

effortlessly. Allow

your savings to

multiply nine times bigger

than our competitors’ rate.

Self Sufficient Savings.

ING Direct.

ING Direct’s online savings accounts grow larger and faster than any of their competition. This campaign uses animals who, like ING Direct, grow to be the largest in their class completely on their own.

Self Sufficient Savings.

client

promise

tagline

Let your money grow as the Apis mellifera grows

The apis mellifera, or honeybee,

builds the honeycomb on instinct.

Through a perfect arrangement of

complex hexagons, a single bee is

able to create a brooding ground for

an entire colony of honey bees. When

untouched by man, each colony will

grow, develop and mature on its own.

It is our instinct at ING DIRECT to

provide an environment where

your savings account can do the

same. Give us the resources and

we will build your royal colony at

nine times our competitors’ rate.

Self Sufficient Savings.

Be the Ornitheoptera alexandrae of savings

The wing span of the Ornithoptera

alexandrae, or Queen Alexandra,

measures 23 cm long, making it the

largest butterfly species on earth. It

starts as a humble egg that hatches

independent of its parent and quickly

transforms into a mature adult.

Rapid growth interests us at ING

DIRECT. That is why we have

designed the perfect environment

for your money to grow nine times

faster than the average savings account.

Self Sufficient Savings.

Play with your food.

Swedish Fish.

This campaign encourages kids to have fun with their candy fish.

Play with your food.

client

promise

tagline

Play with your food. Play with your food.

Holiday Inn.

Through a series of relatable situations, Holiday Inn humorously suggests booking a room over staying with family.

Visit family. Stay with us.

client

promise

tagline

butyou

andyour

great

littlebrother

for notforyouandyour new

wife.

Visit family, stay with us.

Becausethey

forget

6’3” not 3’6”

alwaysyou’re

Visit family, stay with us.

notperfect“bed”

whenyou’re

the

14when

you’re

41.Visit family, stay with us.

wife.

Emily Post.

Emily Post’s books provide the etiquette young adults need to get noticed over their competition. Whatever that competition may be.

Stand out.

client

promise

tagline

stand out.

It’s another friday night. You turn to your right and a gorgeous girl walks by. When you look to your left there sits a Brad Pitt look-alike, with a better body. You snag a seat next to your old buddy, who rolls in nothing less than a Benz.

We all know it’s vital to have a flawless first impression inthis world. So, how are you going to make your mark? Manners. Every time you pull out a chair, or open a car doorfor a woman, she notices. Inthe game of dating, Emily Post gives you the confidence you need to stand out.

www.emilypost.com

In your office of 3072 employees, which holds group meetings 135 coworkers deep, it becmes easy to get lost in the crowd. In this type of office enviorenment you need a way to set yourself apart from the others to move up, but there just aren’t ample opportunities to shine.

So what’s going to get you noticed? Manners. Appropriate behavior and simple politeness will set you apart much more than you may think. At Emily Post we show you how even the smallest details can make the boldest impressions. Stand out.

stand out.www.emilypost.com

It’s your first real interview.You’ve got bragging rightsto an impressive resume. Your friends know you have a stellar personality. Too bad 4682 other determinedcandidates have the samequalifications and it seemseveryone wants the job.

How can you differentiateyourself? Manners. In fact, 89% of all employers agree that a firm handshake and strong eye-contact during an interview will make or break you.

At Emily post we teach thebusiness etiquette you need to stand out.

stand out.www.emilypost.com

REDBIRD strike anywhere matches (rejuvenated brand)

Red Bird strike anywhere matches introduce themselves to an urban American audience through a new logo, print, ambient, direct mailings and promotional ideas.

Play with fire.

client

promise

You’re probably wondering why we have a denim bird stuck to the top of this magazine page. The answer is simple, we like it rough. Now, calm down, this denim isn’t from OUR pants... but it represents a strip of fabric from ANYONE’S pants (could be from the chick who’s sitting next to you). But

regardless of whose pants this denim bird comes from our REDBIRD strike anywhere matches are sure to light on ‘em... hence the... “strike anywhere”...so... think she’ll mind if you strike a match on her pants? Go ahead... play with fire. To find more about redbirds visit www.REDBIRD.com

R E D B I R D

P L AYWITHFIRE

tagline

R E D B I R D

P L AYWITHFIRE

So you call it a bonfire, right? But we all know it’s just an excuse to down booze, roll around in the sand with a certain someone, and light things on fire.... During events such as these, motor skills can often become impaired and the most simple everyday phenomenons, like fire, become so intriguing.

So before you start ‘making smores’ we suggest you keep the family kitchen lighter at home where it belongs. Strike a REDBIRD on a nearby rock and spark some interest in your direction... Defy the norm and go ahead... play with fire. To find more about redbirds visit www.REDBIRD.com

Do you come here often? Often enough to know that a pickup line like that just isn’t classy enough. Lets suggest you invite your new “friend” outside for a quick smoke. In these stolen moments actual conversation can take place... but fumbling with a lighter is a huge social faux pas.

That’s why we suggest using matches. This also ends any chance of her bumping into your lighter... and getting the wrong idea. So strike a REDBIRD against the brick wall, and light hers too. After all, you are a gentleman. Go ahead... play with fire. To find more about redbirds visit www.REDBIRD.com

R E D B I R D

P L AYWITHFIRE

matches testimonials about purchase contact

R E D B I R D

The REDBIRD MANIFESTO

If you’re looking for a romantic match you’ve certainly found it in its crudest form. Unlike any other match website we will actually light your �re. We are the perfect match. These strike anywhere matches are water resistant and

light on any textured to rough surface. REDBIRDS’s also don’t contribute to the global garbage situation. So, in layman’s terms, we’re going GREEN... Even though we’re Red.

matches testimonials about purchase contact

R E D B I R D

add your story

matches testimonials about purchase contact

R E D B I R D

The REDBIRD MANIFESTO

If you’re looking for a romantic match you’ve certainly found it in its crudest form. Unlike any other match website we will actually light your �re. We are the perfect match. These strike anywhere matches are water resistant and

light on any textured to rough surface. REDBIRDS’s also don’t contribute to the global garbage situation. So, in layman’s terms, we’re going GREEN... Even though we’re Red.

matches testimonials about purchase contact

R E D B I R D

add your story

ambient, web and promotional designs.beyond print

P L AY WITHFIRE

i like it rough.

r e d b i r d sDO IT a ny w h e r e .

strike here R E D B I R D