advertising opportunities with dsc publications · of dsc is to conserve wildlife and wilderness...

Advertising Opportunities with DSC Publications

2For more information about advertising, please contact the Advertising Manager at [email protected] Safari Club • 13709 Gamma Road • Dallas, TX 75244 • (972) 980-9800 • FAX (972) 980-9925

THE MISSION of DSC is to conserve wildlife and wilderness lands; to educate youth and the general public and to promote and protect the rights and interests of hunters worldwide.

Our conservation, hunter advocacy and education efforts today ensure that future generations will enjoy watching and hunting wildlife tomorrow.

• DSC Members seek to explore, to learn, to share, and o ensure the preservation of these desires for future generations to come.

• They are independent, well educated and well informed.

• They work hard, are above median income levels, and enjoy all that entails to the fullest.

• They will pay a premium for the best in quality and reliability.

• They travel, purchase sporting art, and invest in the finest.

MEMBER PROFILE The average DSC member is age 58, married and male. However, both the 35-44 age group and women are growing segments. In a survey done in 2014 by Responsive Management, members responded that 72% were

very satisfied with DSC, and 17% were satisfied.

Age 45 and up, very active in the club, and actively pursuing big game hunting 81%

Hold Bachelor’s degree or higher 72%Self-employed, professional

or management 64%

Retired 21%Total household income

over $120,000 73%Property valued at over $250,000

(includes 36% over $1 million) 79%

DEMOGRAPHICS/PROFILES

FAST FACTS ABOUT DSC MEMBERS DSC is truly an international organization. Your print advertising has the potential to reach nearly 8,500 affluent, active hunters and anglers. Although DSC members are largely in the U.S., members in foreign countries make up 12% − from Azerbaijan to Zimbabwe – and there are indications that the international segment will grow as DSC continues to advance its mission and programs into international conservation and hunting arenas.

On average, members spend $10,000 per year on hunting; 20% spend over $10,000, and 3% spend over $50,000.

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B U Y I N G H A B I T S

DSC Members 6,014 – 6,750 (projected by end of 2016) Pass-Through Readers 2,406 – 2700 (40% rate)Total Readership for 2016 8,420 − 9,450 affluent, active hunters and anglersU.S. Members 88%, 52% of those from Texas and surrounding four statesForeign Members 12%Facebook “Likes” 11,000 and growing, 100/weekFacebook Reach Average 16,000 − 20,000 (monthly)

Between the increasing membership, the healthy pass-through rate and our ever-growing online community, advertising with DSC has the potential to reach out to a huge target market of pre-qualified buyers.

Exhibitors, follow the success of our current advertisers! Increase your booth placement credits by advertising. Each dollar spent in advertising equates to one credit, for a five-year window. Ask your rep for more information!

Join the advertising family of DSC and GET NOTICED. Contact the Ad Manager today, [email protected], or call (972) 980-9800 and ask to speak with an advertising representative.

The high-quality, full-color quarterly magazine, Game Trails, is the flagship publication for DSC, providing readers with the best in hunting stories, commentary from celebrities, scholars and thinkers in the hunting world, reports on industry trends, convention news and auction highlights.

A W A R D W I N N I N G P U B L I C A T I O N S

Quarterly Magazine sent to all members

All COLOR 1-issue rate 2-issue rate 4-issue rate1/8th $265 $260 $2501/6th $495 $475 $460Quarter $535 $515 $5001/3rd $585 $565 $550Half $775 $745 $7252/3rd $915 $880 $860Full $995 $960 $925Inside Back Cover $1,135 $1,090 $1,063Inside Front Cover $1,165 $1,120 $1,090Back Cover $1,265 $1,220 $1,185Business Card (b/w, members only) $100 $100 $100

C L O S I N G D A T E S Spring Summer Fall ConventionAll print-ready ad art files due February 10 May 10 August 10 October 1Mailing Date April 10 July 10 September 30 December 10

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DSC’s monthly newsletter made the jump to add color pages in 2014, and is expanding its scope to include news on hunting, conservation, outdoor education as well as convention details and a full auction listing from August to November. Members can also read the newsletter at biggame.org.

New customers must have a valid credit card on file prior to insertion. No agency discounts. Pre-payment discount of 2% if entire ad run is paid upon insertion. Does not include business card or online ads. Please see complete terms at www.biggame.org.

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AD RATES

Newsletter sent to U.S. addresses monthly

Business Card $50Quarter $110Half $205Full (limited number available per issue) $400Classified - non-members (max. 50 words) $50Classified - member (up to 100 words) FREE

January-February(combined issue) Ads due Dec. 10 Mailing Date Jan. 20

All Other IssuesAds due 1st day of month prior to issue

Mailing Date 1st week of month of issue

C L O S I N G D A T E S


DSC’s annual guide is a vital tool for getting involved in the club. Sent to new members when they join, this volume is also sent to every member annually. Many advertisers have said they like this publication best because there is hardly any competition from other businesses or content that might distract readers.

Resource Guide

Membership List and Business Directory sent to all U.S. Members

Note: Rates are already discounted. No agency discounts. Pre-payment discounts of 2% available for payment upon insertion order, except on business card and online ads. See advertising terms at www.biggame.org.

Business Card (b/w, members only) $100Half Page, color $550Full page, color $975Inside Front Cover, color $1,400Inside Back Cover, color $1,200Back Cover only $1,900Front cover only, wildlife artist only $2,100Front and back cover, wildlife artist only $3,900

Deadlines: May 1 for priority placement; June 1 for all ad materialsMailing Date July 10 (subject to change in 2017)

Online ads are $950/year for a sidebar AND banner in rotation.


Using the power of the written word as well as evocative images that can be shared digitally, the DSC News Center and online community have established a

home base for club info and the latest news.

Because of this presence, DSC is gaining in popularity and leverage for “the middle” – those who do not oppose hunting and are interested in learning more, as well as the pre-qualified affluent buyers that characterize DSC readers and community members. Ad space is available as well as added value of promotion on Facebook, Instagram and blog editorial.

dscnewscenter.org

DSC NEWS CENTER


Let our art department create a clean, professional look for your business. Ad design $65/hr

Ad materials must be no less than 300 dpi at 100% of placement size. High resolution jpg, tiff, eps and PDF files are accepted. Materials must use CMYK color. No RBG, Pantone, or PMS colors are accepted. Failure to provide files as required can cause unpredictiable errors when the files are output and create production charges to correct. Electronic files may be e-mailed to [email protected]. Publisher assumes no liability for omissions, misprints or font defaults.

ELECTRONIC REQUIREMENTS FOR PRINT ADS

DSCNewsCenter.org

AD SIZES

advertising opportunities with dsc publications · of dsc is to conserve wildlife and wilderness...

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