advertising on facebook
DESCRIPTION
This is my powerpoint presentation for my COM130 class. It's about advertising on facebook: what it is, and how it works.TRANSCRIPT
Advertising
WHAT IT IS,
AND HOW IT WORKS
� It’s not just a social networking site, it’s
a community revolving around
You
Who made it and How much it makes
� Facebook was developed by Mark Zuckerberg in 2004
� Facebook’s revenue was an estimated $800 billion in 2009 alone, and could be $1.1 billion in 2010
How ‘They’ Make the Money
� Advertisements galore:
http://blog.facebook.com/blog.php?post=403570307130
*Table courtesy of insidefacebook.com+/- Advertisers +/1 Publishers
CPC ( Cost Per Click)Pay for Traffic-/May be abused
Easy Goal/Drive more clicks
CPA (Cost Per Action)
Pay for what you want directly
Sometimes annoyingNot all traffic converts
CPI (Cost Per Install)Pay for what you want directly
Fits well in social networkNot all traffic converts
CPM (Cost Per Thousand)
Advertisers buy high value inventory/Encourages Abuse
Developers get a steady stream of incomeHigh quality brand advertising
Does it Work?
� It’s easy to set an ad up, but it is worth it?� It all depends on your target audience
Charting
Choosing your target audience
Choose by age, gender, location
and more
Conclusion
Sources
Role of Facebook Advertising
http://blog.facebook.com/blog.php?post=403570307130
DIY Marketing
http://diy-marketing.blogspot.com/2010/02/do-facebook-ads-work.html
Promoting Your Business
http://www.newfangled.com/how_to_use_facebook_to_promote_your_business
Insidefacebook.com’s Everything Intro To Facebook Advertising
http://www.insidefacebook.com/2008/06/01/the-everything-intro-to-facebook-advertising/
� Time Magizne Person of the Year
� http://www.flickr.com/photos/daklein/327565231/
�
� Mark Zukcerberg
� http://www.flickr.com/photos/34469970@N02/3206322637/
� Cash
� http://www.flickr.com/photos/amagill/362201147/
� More sources
Sources
� - Facebook’s Chief Operations Officer (COO), Sheryl Sandburg, explains the “Role of Facebook Advertising.”
http://blog.facebook.com/blog.php?post=403570307130
� Creative Commons (www.flikr.com). I took a lot of stuff off of Creative Commons on flikr... I don’t need to sight
these do I?