Zandu Nityam ChurnaNirmal Anand

Zandu

The leading Indian Company in the segment of Ayurvedic Herbal Formulations and allied products since 1910

Zandu produces a range of over 350 health promoting products

Today, Zandu is a multi-product entity, comprising a group of companies.

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Emami acquires Zandu

Change in Management

Emami’s acquisition of a 27.51 per cent equity stake in ayurvedic pharma company - Zandu Pharmaceutical Works may hold good business potential given that Zandu’s product portfolio fits well with Emami’s in several respects.

Emami has increased it's stake in Zandu to 66.44%, and has completed its acquisition of the firm.

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Zandu Nityam Churna

Powder based laxative for relief from constipation, gas, headache.

Ayurvedic product which is absolutely free of harmful chemicals.

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Major Competition

Dabur Sat IsabgolSat Isabgol is finely powdered and pleasant-tasting.Sat Isabgol is more economical.

Kayam Churna

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What are the competitors doing?

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The mandate

• Brand Awareness

• Position it as a premium and lifestyle brand

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Target Market

• Middle class

• Upper-middle class

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Target group

• The achievers– Those who have achieved and

tasted the flavor of victory• Aspirers

– Who are ambitious.

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Sitting in the loo…thinking about Zandu!

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And creative juices start flowing smoothly…

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Clear stomach

Nirvana

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