During college we had to produce television idents for either ‘Hello York’ or ‘Factory Media’. We did this to advertise Extreme Sports to a certain audience. I chose to do Factory Media, as I really enjoy extreme sports. Whilst we’re doing all pre production we have to produce some still image mock ups of what we want our final piece to look like on Photoshop. This helps us to set an atmosphere and get a feel for what we want when out filming. As advertising would be one of my main interested in Graphic Design this is something I find really interesting and motivates me to try out new techniques which can catch the attention of specific audiences.