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Fayetteville Observer ADVERTISING Vehicle Wrap CFRT Program Ad APPLY TODAY With more than 80 undergraduate and four graduate degree programs from which to choose, Methodist University offers the education and the experience to help you achieve your goals. Courses are offered during the day and evening, on campus, online, and at Fort Bragg. Visit our website to schedule a campus tour and start your MU Journey today. 910.630.7000 | 5400 Ramsey Street, Fayetteville methodist.edu | facebook.com/MethodistUniversity More Affordable Than You Think More Valuable Than You Know CityView APPLY TODAY With more than 80 undergraduate and four graduate degree programs from which to choose, Methodist University offers the education and the experience to help you achieve your goals. Courses are offered during the day and evening, on campus, online, and at Fort Bragg. Visit our website to schedule a campus tour and start your MU Journey today. 910.630.7000 | 5400 Ramsey Street, Fayetteville methodist.edu | facebook.com/MethodistUniversity More Affordable Than You Think More Valuable Than You Know Facebook Ads: MU at Night 119th U.S. Amateur Residency Licensure Program Facebook Ads

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Page 1: ADVERTISING - Methodist University · on the verge of approving $46 million for a new Civil War museum in Fayetteville. But some local officials are waffling in their sup-port of

Fayetteville Observer

ADVERTISING

Vehicle Wrap

CFRT Program Ad

APPLY TODAYWith more than 80 undergraduate and four graduate degree programs from which to choose, Methodist University offers the education and the experience to help you achieve your goals. Courses are offered during the day and evening, on campus, online, and at Fort Bragg. Visit our website to schedule a campus tour and start your MU Journey today.

910.630.7000 | 5400 Ramsey Street, Fayettevillemethodist.edu | facebook.com/MethodistUniversity

More Affordable Than You ThinkMore Valuable Than You Know

CityView

APPLY TODAYWith more than 80 undergraduate and four graduate degree programs from which to choose, Methodist University offers the education and the experience to help you achieve your goals. Courses are offered during the day and evening, on campus, online, and at Fort Bragg. Visit our website to schedule a campus tour and start your MU Journey today.

910.630.7000 | 5400 Ramsey Street, Fayettevillemethodist.edu | facebook.com/MethodistUniversity

More Affordable Than You ThinkMore Valuable Than You Know

Facebook Ads: MU at Night

119th U.S. Amateur

Residency Licensure Program Facebook Ads

Page 2: ADVERTISING - Methodist University · on the verge of approving $46 million for a new Civil War museum in Fayetteville. But some local officials are waffling in their sup-port of

MARKETING MATERIALS

DPT Booklet

Ask the Expert: Dr. Mark Kline MU Cribs Series (Each res. hall)

Art exhibition marketing materials

Campus Scenery Video Friends of Music Postcards

DOCTOR OF PHYSICAL THERAPY PROGRAM

ACADEMIC CATALOGUE2019-2020

Office of Academic Affairs, Methodist UniversityFayetteville, North Carolina 28311

Academic Catalogue

Flat Stanley Bookmark

Oct. 7 | 11 a.m. | Huff Concert Hall

Tally Leadership Speaker Series

Maj. Gen. Rodney Anderson

“Values-Based Leadership”U.S. Army, Retired

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Page 3: ADVERTISING - Methodist University · on the verge of approving $46 million for a new Civil War museum in Fayetteville. But some local officials are waffling in their sup-port of

MARKETING MATERIALS

Full-Tuition Music Scholarship Brochure

Fifth President of Methodist University

Stanley T. Wearden

September 14, 2019

The Inauguration of

Student Internship Presentation Materials

Student Inauguration Events Flier

NSO Book

Stan Fest T-Shirt

Card for MU Fund Kimilee Bryant Flier

Presidential Inauguration

Materials

Residency Licensure Brochure

RESIDENCY LICENSUREPROGRAM

APPLY NOWFOR THE RESIDENCYLICENSURE PROGRAMTHROUGH MU AT NIGHTADMISSION REQUIREMENTS:◆ Submit a completed MU at Night,

Online, and Summer School Application located at www.methodist.edu/apply

◆ Request official copies of high school and college/university transcripts be submitted to:

Methodist University, Attn: Evening Admissions, 5400 Ramsey Street, Fayetteville, N.C. 28311.

◆ Evidence of earned bachelor’s degree from an accredited university

◆ Currently employed as a teacher or seeking employment in a local school system.

After an official transcript evaluation, an individualized, prescribed course of study will be created. Candidates may enroll in courses associated with the residency licensure, but a residency teaching license cannot be issued until employment occurs.

CONTACT INFORMATION

Dr. Tina MillerDirector

MU at Night and Extended Learning910.630.7171

[email protected]

Maryanne HicksonAdministrative Assistant

Master of Education Program910.630.7057

[email protected]

www.methodist.edu/med

Methodist University5400 Ramsey Street

Fayetteville, N.C. 28311-1498methodist.edu | 910.630.7000

facebook.com/MethodistUniversity

Methodist University does not discriminate on the basis of age, race, gender, national or ethnic origin, religion, sexual orientation or disability for otherwise qualified persons in the administration of its admissions, educational policies,

scholarships, loan programs, athletics, employment, or any other university-sponsored or advertised program.

Design 1.0

RESIDENCY LICENSUREPROGRAM

Page 4: ADVERTISING - Methodist University · on the verge of approving $46 million for a new Civil War museum in Fayetteville. But some local officials are waffling in their sup-port of

Most popular Instagram photo since May 13 has 410 likes.

SOCIAL MEDIA since May 13:Instagram

Stats: 9 posts since May 133,003 followers (+366)

314 LIKES

241 LIKES

Page 5: ADVERTISING - Methodist University · on the verge of approving $46 million for a new Civil War museum in Fayetteville. But some local officials are waffling in their sup-port of

SOCIAL MEDIA since May 13:Twitter

Stats: 67 tweets since May 132,837 (+104) followers

Page 6: ADVERTISING - Methodist University · on the verge of approving $46 million for a new Civil War museum in Fayetteville. But some local officials are waffling in their sup-port of

SOCIAL MEDIA since May 13:FacebookStats: 10,006 (+536) likes and 10,276 (+556) followersPosts since May 13: 98

Page 7: ADVERTISING - Methodist University · on the verge of approving $46 million for a new Civil War museum in Fayetteville. But some local officials are waffling in their sup-port of

SOCIAL MEDIA since May 13:Facebook highlights

VideoGameVideo

Page 8: ADVERTISING - Methodist University · on the verge of approving $46 million for a new Civil War museum in Fayetteville. But some local officials are waffling in their sup-port of

SOCIAL MEDIA since May 13:LinkedIn highlightsStats: 11,509 (+416) followers

Page 9: ADVERTISING - Methodist University · on the verge of approving $46 million for a new Civil War museum in Fayetteville. But some local officials are waffling in their sup-port of

MEDIA COVERAGESince May 13:

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173PRINT MATERIAL PROJECTS

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MARKETING QUICK FACTS (Since May 13):

The Fayetteville Observer - 09/15/2019 Page : B01

Copyright 2019 The Fayetteville (NC) ObserverOctober 2, 2019 4:59 pm (GMT +4:00) Powered by TECNAVIA

Copy Reduced to 73% from original to fit letter page�

THE FAYETTEVILLE OBSERVER Sunday, September 15, 2019 B1

LOCAL&STATE

By Gareth McGrathGateHouse Media

SOUTHEASTERN N.C. — When Hurricane Florence was still offshore and it’s final landing spot in Eastern North Carolina still unknown, Wilm-ington officials hunkered down like everyone else to await the storm’s arrival.

But there was a problem.The hurricane was a Category

4 monster, the most northerly Cat 4 storm ever recorded, packing winds of 130 mph. But the Port City doesn’t have a single government building that can withstand a storm of that strength — never mind a Cat 5 hurricane that some feared Florence would become as it drew strength from the warm waters of the Gulf Stream.

“One of the significant outcomes arising from post-Florence staff debriefings is the need for there to be a building that can withstand 150 mph for essential staff. Otherwise, it becomes difficult to ask staff members to stay — in lieu of evacuating — who are con-cerned about their own safety,” Amy Beatty, Wilmington’s community services direc-tor, wrote in an email after the storm.

In hindsight, it was Flor-ence’s rains that did more damage than its winds, which had weakened to a Category 1 with winds of 90 mph, made landfall at Wrightsville Beach.

Wilmington is working to rectify that situation, tweak-ing plans for a new gym at the Martin Luther King Jr. Com-munity Center on Eighth Street to build it to withstand Cat 5 winds.

While a relatively small change, the enhanced gym-nasium is just one of the numerous changes prompted by and lessons learned from Florence, which saw record-setting rainfall fall across much of the region and brought back worrying memories for many of 1999’s Hurricane Floyd and 2016’s Hurricane Matthew.

From building better lines of communication to “harden-ing” important transportation and other infrastructure, offi-cials are using the region’s recent disaster experiences to improve how they will prepare and respond to future storms.

“We learned a lot from Flor-ence, unfortunately,” said Steven Still, New Hanover County’s emergency manage-ment director.

But it’s a slow and expensive process. It also is one that can draw time and resources away from day-to-day operations.

“You get so focused on disas-ter and disaster recovery that

Storm lessonsWhen Hurricane Florence swamped the Cape Fear region, it exposed some fl aws in how we prepare for storms. Now, offi cials are working to fi x that.

Remembering Florence

Get the hardcover book that captures the record-breaking impact of Hurricane Florence and Southeastern North Carolina’s indomitable spirit. This 152-page book features breathtaking photos from the award-winning staff of Gatehouse Media. A portion of the proceeds will be donated to the NHRMC Founda-tion Hurricane Relief Fund. Order now at http://wilmington.hur-ricanebook.com.

By John HendersonStaff writer

The General Assembly is on the verge of  approving $46 million for a new Civil War museum in Fayetteville.

But some local officials are waffling in their sup-port of the project, which could jeopardize the North Carolina Civil War & Recon-struction History Center project, museum officials said Thursday.

On Wednesday, the state House voted to override Gov. Roy Cooper’s veto on the budget. The budget passed by the House includes $46 million for the museum proj-ect, proposed to be built on

Branson Street. The Senate still needs to approve the budget for it to become law.

Museum organizers say the state funding, which would be doled out over four years, would be withdrawn if the city or county backs off its pledge to fund $7.5 million each for the museum, which has been in the planning stages since 2007.

“We’d lose everything,” said Mac Healy, presi-dent of the history center’s foundation.

Healy said the state budget funds  are contingent on a unanimous show of support by city and county officials,

Opposition to museum couldkill $46M in state funding

The site of the Civil War & Reconstruction History Center off Hay Street in Fayetteville is shown April 26. [PAUL WOOLVERTON/THE FAYETTEVILLE

OBSERVER]

By Paul WoolvertonStaff writer

Methodist University must become more attractive and welcoming to more potential students in order to survive and thrive in an increasingly competitive environment, the school’s new president said in his inaugural address Saturday.

The declining U.S. birth-rate and other factors have reduced the number of people who seek a four-year college education, President Stanley T. Wearden said to several hundred who attended his investiture ceremony in Huff Concert Hall.

“There was a time when ‘enrollment management’ meant managing our enroll-ment so that it didn’t get too big,” he said. “But now all universities are competing for a shrinking slice of a shrink-ing pie. We will, of course, remain in that competition. But we also need to diversify our student market.”

Further, Wearden said, the school must raise more money for its endowment, find ways

to monetize its undeveloped land, examine new ways to pay for its student residence halls, and better connect to the Fayetteville community.

Wearden is the fifth presi-dent of Methodist University, which opened in 1960. He took office in January fol-lowing the retirement of

the previous president, Ben Hancock. The school has just under 2,300 students (both undergraduate and graduate) and 400 full-time faculty and staff.

Wearden wants the school to look well beyond the dec-orative wall that lines its campus along Ramsey Street

in northeast Fayetteville.The school needs to contin-

ually review the educational programs it offers in order to adapt them to changing times, he said, and, if warranted, end those that are no longer wanted or needed.

To draw new students, Wearden said, Methodist needs to look at four markets:

• Military members, family members and veterans from Fort Bragg and the military ingeneral. “We must become a great deal more generous in our acceptance of transfer credits military students whohave done part of their stud-ies elsewhere,” he said. “And we must make it easy to aware academic credit for military training credits.”

• Community college stu-dents who want to transfer tofour-year colleges.

“To reach them, we need clear partnerships with every community college within 50 miles of Fayetteville,” Wearden said. He wants the school to accept more community college transfer

Methodist president: School must draw more students

Methodist University’s fi fth president, Dr. Stanley T. Wearden, delivers the address at his inauguration Saturday in Huff Concert Hall. [DOO LEE/

METHODIST UNIVERSITY]

The Fayetteville school’s new leader wants to make it more accessible to people from all walks of life and all stages of life.

Mac Healy, chairman of the Methodist University Board of Trustees, presents a commemorative football to Methodist University President Dr. Stanley T. Wearden at Saturday’s home opener football game. Wearden was inaugurated as Methodist University’s fi fth president earlier in the day in Huff Concert Hall. [DOO LEE/METHODIST

UNIVERSITY]

See LESSONS, B2

See MUSEUM, B3

See SCHOOLS, B3