advertising management.doc

8/10/2019 ADVERTISING MANAGEMENT.doc

1/52

A PROJECT REPORT

ON

ADVERTISING MANAGEMENT

A STUDY ON BRAND EQUITY

AND MEDIA EFFICIENCY

1


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CONTENTS:

TOPICS Page No.

Executive Summary

About the Subject

About the company

History of the glass

Questionnaire

Data Analysis

Brand building !edia Efficiency

Suggestions

Bibliography

INTRODUCTION

"


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#his study essentially is about ho$ a brand e%uity and media efficiency

trying to establish for itself a ne$ identity and image& 't studied further

as to $hat obstacles and shortcomings it faces as it tries to create for

itself a more modern image& #his study further ascertains the advertising

and mar(eting mechanisms that Saint)*obain has adopted to date and

then $ith the help of external customers& #his study also aims at finding

the gaps bet$een the perception of the management and the customers&

+ith the help of the above, in consultation and continuous interaction

$ith the Saint)*obain management, $e have attempted to provide

suggestions as regard both advertising techni%ues and practices as $ell as

$hat (ind of an advertising campaign the company may underta(e&

-inally, $e have ta(en a close loo( at the customer retention and loyalty

programs of the company and have suggested for the improvements of

the same&

ABOUT THE SUBJECT

.


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Advertising is the promotion of goods, services, companies and ideas, usually by an

identified sponsor& !ar(eter see advertising as part of an overall promotional strategy&

/ther components of the promotional mix include publicity, public relations, personal

selling and sales promotion&

Advertising is a management function& +hile advertising is the event, advertising

management is the $hole process a function of mar(eting starting from mar(et research

continuing through advertising leading to actual sales or achievement of objective& But

advertising management does not stop here& 't goes further in regard to evaluation of the

$hole cost benefits that $ere involved in the $hole exercise&

#his means that if there is a public service advertising $ith an objective to increase

domestic saving, the evaluation $ould ta(e place in terms of the actual increase in

domestic savings as can be found from ban(s and other financial institutions& 'f it0s about

a launch of a ne$ product, then the evaluation $ould be in terms of benefits derived from

the cost sun( in the advertising campaign&

Advertising management incorporates various specialied sub)functions li(e media

strategy, message strategy, media planning, media buying etc&+hile advertising

management is an inseparable part of the mar(eting department, usually, and the

mar(eting department of an organiation is concerned more $ith mar(et research and

evaluation of results&

Every element of an advertising campaign is different& A company0s advertising

campaign may be carried out $ith the help of the follo$ing2

Brochures

3


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4atalogs

5rint projects

Direct mail

Sales letters

#elevision and radio

/nline advertising

ABOUT THE COMPANY

6


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SAINT-GOBAIN CREATES HISTORY:

In 191! "#en F$en%# P$&'e M&n&()e$ C*e'en%ea+ "a( (a,e- $o' an a((a((&n/(

0+**e). T#e 0+**e) "a( ()oe- 02 )#e g*a(( 3&n-(#&e*- o #&( %a$. An- )#e g*a(( "a(

$o' Sa&n)4Go0a&n.

FOUNDATION FOR THE FUTURE2

T#e )"en)&e)# %en)+$2 +(#e$e- &n )#e 'o-e$n e$a o )#e g*a(( &n-+()$2. A+)o'o0&*e(

$e,o*+)&on&5e- )$an(o$)a)&on "#&*e (62(%$ae$( $e-e&ne- )#e (62*&ne. T#e e,e$4

e,o*,&ng nee-( o o$' +n%)&on an- ae()#e)&%( *a%e- g$ea)e$ -e'an-( on )#e

7+a*&)2 an- -&,e$(&)2 o g*a(( $o-+%)( $e7+&$e-. An- Sa&n)4Go0a&n "a( $ea-2 o$)#e %#a**enge. 3&)# &)( &$' %o''&)'en) )o 7+a*&)2! #+ge &n,e()'en)( &n )e%#no*og2

an- +n'a)%#e- a((&on o$ &nno,a)&on! Sa&n)4Go0a&n *e- )#e -e,e*o'en) &n )#e

g*a(( &n-+()$2. Sa&n)4Go0a&n &n,en)e- )#e $e,o*+)&ona$2 )"&n4g$&n-&ng $o%e(( an-

&onee$e- 0en)4g*a(( )e%#no*og2! "#&*e $o'o)&ng )e'e$e- g*a(( +(age )#$o+g# )#e

"e** 6no"n Se%+$&)2 0$an- an- e()a0*&(#&ng ne" S)an-a$-( &n 'an+a%)+$&ng

7+a*&)2 *oa) g*a((. T#e(e "e$e a*(o )#e '&*e()one( "#&%# a,e- )#e "a2 o$ Sa&n)4

Go0a&n &n e()a0*&(#&ng a &$' o+n-a)&on o$ )#e +)+$e.

8OOING TO3ARDS THE HORION:

To-a2! Sa&n)4Go0a&n &( a Fo$)+ne ;


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ABOUT THE G8ASS:

G*a((:

.

*lass can be made transparent and flat, or into other shapes and colors as sho$n

in this sphere from the 8errerie of Brehat in Brittany&

G*a((is a uniform material of arguable phase 9$here the $ord :phase: is used to

describe either a gas, li%uid, or solid;, usually produced $hen the viscous molten

material cools very rapidly to belo$ its glass transition temperature, $ithout

sufficient time for a regular crystal lattice to form& #he most familiar form of


8/52

glass is the silica)based material used for household objects such as light bulbs

and $indo$s& *lass is a biologically inactive material that can be formed into

smooth and impervious surfaces& =nder tension, glass is brittle and $ill brea(

into sharp shards& =nder compression, pure glass can $ithstand a great amount

of force& #he properties of glass can be modified or changed $ith the addition of

other compounds or heat treatment&

!ost glasses contains about ? @

sodium and calcium oxides or carbonates& 5yrex is borosilicate glass containing

about 1> @ boric oxide& ead crystal is a form of lead glass that contains no less

than "3 @ lead oxide&

#he major ra$ material of glass is sand 9or :%uart sand:; that contains almost

1>> @ of crystalline silica in the form of %uart& Although it is almost pure %uart,

it may still contain a small amount 9less than 1 @; of iron oxides that $ould color

the glass, so this sand is usually depleted before production to reduce the iron

oxide amount to less than >&>6 @& arge natural single crystals of %uart are pure

silicon dioxide, and upon crushing are used for high %uality specialty glasses&

Synthetic amorphous silica, an almost 1>> @ pure form of %uart, is the ra$

material for the most expensive specialty


9/52

HISTORY OF THE G8ASS

P#oen&%&a an- Eg2):

A piece of /bsidian

Caturally occurring glass, such as obsidian, has been used since the stone age&

According to 5liny the Elder, the 5hoenicians made the first glass2

#he tradition is that a merchant ship laden $ith nitrum 9soda and potash; being

moored at this place, the merchants $ere preparing their meal on the beach, and

not having stones to prop up their pots, they used lumps of nitrum from the ship,

$hich fused and mixed $ith the sands of the shore, and there flo$ed streams of

a ne$ translucent li%uid, and thus $as the origin of glass&

#hat the 5hoenicians used glass as a glae for pottery $as (no$n as early as

.>>> B4& Ho$ever, there is archaeological evidence to support the claim that

the first glass $as made in !esopotamia& *lass beads, seals, and architectural

decorations date from around "6>> B4& *lass $as also discovered by Cative

Americans during the same time period&

#he color of natural glass is green to bluish green& #his color is caused by

naturally occurring iron impurities in the sand& 4ommon glass today usually has

a slight green or blue tint, arising from these same impurities& *lassma(ers

learned to ma(e colored glass by adding metallic compounds and mineral oxides

to produce brilliant hues of red, green, and blue the colors of gemstones& +hen


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gem)cutters learned to cut glass, they found clear glass $as an excellent

refractor of light& #he earliest (no$n beads from Egypt $ere made during the

Ce$ Fingdom around 16>> B4 and $ere produced in a variety of colors& #hey

$ere made by $inding molten glass around a metal bar and $ere highly pried

as a trading commodity, especially blue beads, $hich $ere believed to have

magical po$ers&

4ore)formed amphoris(os 91< cm G 7&< in tall; 1st century B4, 4yprus

#he Egyptians also made small jars and bottles using the core)formed method&

*lass threads $ere $ound around a bag of sand tied to a rod& #he glass $as

continually reheated to fuse the threads together& #he glass)covered sand bag

$as (ept in motion until the re%uired shape and thic(ness $as achieved& #he rod

$as allo$ed to cool, then finally the bag $as punctured and the rod removedhe Egyptians also created the first colored glass rods $hich they used to create

colorful beads and decorations& #hey also $or(ed $ith cast glass, $hich $as

produced by pouring molten glass into a mold, much li(e iron and the more

modern crucible steel& By the 6th century B4 this technology had spread to

*reece and beyond& 'n the first century B4 there $ere many glass centres

located around the !editerranean& Around this time, at the eastern end of the

1>


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!editerranean, glass blo$ing, both free)blo$ing and mould)blo$ing, $as

discovered&

Ro'an(

oman *lass Bea(er from the 3th 4entury A&D&

oman *lass

#he oman Empire developed many ne$ techni%ues for the creation of glass&

#hrough con%uest and trade, the use of glass objects and the techni%ues used for

producing them $ere spread as far as Scandinavia, the British 'sles and 4hina&

#his spreading of technology resulted in glass artists congregating in areas such

as Alexandria in Egypt $here the famous 5ortland 8ase $as created, the hine

8alley $here Bohemian glass $as developed and to Byantium $here glass

designs became very ornate and $here processes such as enamelling, staining

and gilding $ere developed& At this time many glass objects, such as seals,

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$indo$s, pipes, and vases $ere manufactured& +indo$ glass $as commonly

used during the 1st century B4& Examples found in Faranis, Egypt $ere

translucent and very thic(& After the fall of the Empire, the Emperor 4onstantine

moved to Byantium $here the use of glass continued& Ho$ever, in the rest of

the Empire, the use of glass declined and many techni%ues $ere forgotten& #he

production of glass did not completely stop, it $as used throughout the Anglo)

Saxon period in Britain& But it did not become common again in the +est until

its resurgence in the > AD, an important technical brea(through $as made in Corthern Europe

$hen soda glass, produced from $hite pebbles and burnt vegetation $as

replaced by glass made from a much more readily available material2 potash

obtained from $ood ashes& -rom this point on, northern glass differed

significantly from that made in the !editerranean area, $here soda remained in

common use&

#he 11th century sa$ the emergence in *ermany of ne$ $ays of ma(ing sheet

glass by blo$ing spheres& #he spheres $ere s$ung out to form cylinders and

then cut $hile still hot, after $hich the sheets $ere flattened& #his techni%ue $as

perfected in 1.th century 8enice& #he 11th century also sa$ the emergence of

1"


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glass mirrors in 'slamic Spain& =ntil the 1"th century, stained glass, glass $ith

metallic and other impurities for coloring, $as not $idely used&

#he 4ro$n glass process $as used up to the mid)1>>s& 'n this process, the

glassblo$er $ould spin approximately pounds 93 (g; of molten glass at the

end of a rod until it flattened into a dis( approximately 6 feet 91&6 m; indiameter& #he dis( $ould then be cut into panes& 8enetian glass $as highly

pried bet$een the 1>th and 13th centuries& Around 17, a process for casting

glass $as developed, $hich led to its becoming a much more commonly used

material& #he invention of the glass pressing machine in 1"< allo$ed the mass

production of inexpensive glass products&

#he cylinder method of creating flat glass $as first used in the =nited States of

America in the 1">s& 't $as used to commercially produce $indo$s& #his and

other types of hand)blo$n sheet glass $as replaced in the ">th century by rolled

plate glass&

Glass in buildings

*lass has been used in buildings since the 11th century& =ses for glass in

buildings include as a transparent material for $indo$s, as internal glaed

partitions and as architectural features&

't is also possible to use glass as a structural material, for example in beams and

columns as $ell as in the form of :fins: for $ind reinforcement, $hich are

visible in many glass frontages li(e large shop $indo$s& Safe load capacity isho$ever limited as although glass has a high theoretical yield stress, it is very

susceptible to brittle 9sudden; failure, and has a tendency to shatter due to

localied impact& #his particularly limits its use in columns as there is a ris( of

vehicles or other heavy objects colliding $ith and shattering the structural

element& /ne $ell (no$n example of a structure made entirely from glass is the

northern entrance to Buchanan Street sub$ay station in *lasgo$&

1.
http://wiki/Metrehttp://wiki/Metre


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*lass in buildings can be of a safety type, including $ired, toughened and

laminated glasses& *lass fibre insulation is common in roofs and $alls& -oamed

glass, made from $aste glass, can be used as light$eight, closed)cell insulation&

As insulation, glass 9e&g& fiberglass; is also used& 4oming in long, fluffy)loo(ing

sheet, it is commonly found in homes& fiberglass insulation is used particularlyin attics ) this is given an )rating, denoting the insulating ability&

Calculation of glass proprtis

*lass properties can be calculated through statistical analysis of glass databases

such as Sci*lass and 'nterglad& 'f the desired glass property is not related to

crystalliation 9e&g&, li%uidus temperature; or phase separation linear regression

can be applied using common polynomial functions up to the third degree&

Belo$ is an example e%uation of the second degree& #he C)values are the glass

component concentrations li(e Ca"/ or 4a/ in percent or other fractions, the b)

values are coefficients, and nis the total number of glass components& #he glass

main component silica 9Si/"; is excluded in the e%uation belo$ because of over)

parametriation due to the constraint that all components sum up to 1>>@& !any

terms in the e%uation belo$ can be neglected based on correlation and

significance analysis&

#he li%uidus temperature has been modeled using neural net$or(s regression in

the follo$ing article2 4& Dreyfus, *& Dreyfus2 :A machine learning approach to

the estimation of the li%uidus temperature of glass)forming oxide blends:

't is often re%uired to optimie several glass properties simultaneously, including

production costs& #his can be performed in a spreadsheet as follo$s2

1& isting of the desired properties

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"& Entering of models for the reliable calculation of properties based on the

glass composition, including a formula for estimating the production

costs

.& 4alculation of the s%uares of the differences 9errors; bet$een desired and

calculated properties

3& eduction of the sum of s%uare errors using the Solver option in

!icrosoft Excel $ith the glass components as variables&

't is possible to $eight the desired properties differently& Basic information

about the principle can be found in the article

G8ASS MANUFACTURERS:

Asahi 'ndia Safety *lass) #empered, $indscreens and auto safety glass

Excel *lasses) !anufacturer of soda lime and flint glass $are

*arg ab *lass) 'ndustrial glass$are manufacturer

*lass -iber #extile) -ibre glass cloth manufacturer

*ujarat *lass) !anufacturer of glass bottles containers

Hindusthan Cational *lass) *lass manufacturer

Iain Scientific *lass +or(s) !anufacturer of scientific, laboratory

industrial glass$are

Ianta *lass +or(s) Supplier of empty glass bottles, jars containers

Ieet *lass) Bullet proff and insulated glass

Iindal Art *lass) *lass panels, lamps and security doors dealer

!agnum *lass +or(s) aboratory industrial glass$are

!alhotra Scientific *lass +or(s) aboratory glass apparatus

graduated glass$are

Saint)*obain 8etrotex) *lass fiber reinforcements for composites, 4em)

-', filaments textiles yarn

Scam ab *lass) aboratory glass$are fabrication

#ensil *lass) aboratory glass$are manufacturer

16
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=niglass 'ndustries) *lass tempering services

8ensil aboratory *lass$are) aboratory glass$are plastic$are

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QUESTIONNARE:

1. PERSONE8 DETAI8S

NAME:

SHOP NAME:

ADDRESS:

PHONE:

1. HO3 MANY YEARS YOU HAVE BEEN ASSOCIATED 3ITH

G8ASS BUSINESS

ast 1>)16 years

1


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. 3HAT TYPES OF G8ASS YOU SE88 IN YOUR SHOP

C8EAR MIRROR

TINTED G8ASS FIGURED G8ASS PIN HEAD

1


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. 3HAT ARE THE BRANDS THAT ARE AVAI8AB8E IN G8ASS

MARET

SAINT4GOBAIN MODIGG8 ASHAI

F8OATAIS THRIVANI

BOROSI8

1


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>. 3HAT ARE THE BRANDS YOU SE88 IN YOUR SHOP

SAINT4GOBAIN MODI G8ASS

ASHAI F8OTASI THRIVANI

BOROSI8

">


21/52

;. YOUR CUSTOMER ASS THE G8ASS BY BRAND NAME

"1


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?. IF YES 3HICH BRAND IS A POPU8AR CHOICE

SAINT4GOBAIN MODI G8ASS

ASHAI F8OTASI THRIVANI BOROSI8

""


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. BRAND CHOICE OF YOUR CUSTOMER FOR THE FO88O3INGPRODUCTS

C8EARTHINE .;''TO?'' 1


24/52

& BJ +H/SE S=**ES#'/C 5E/5E ASF BACD CA!ESK

L 4A5EC#E L A4H'#E4#

L -AB'4A#/ L B='DEL !ED'AGAD8E#'S'C*

"3


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& +HA# 'S J/= E-E4#'8E *ASS SAES 5E !/C#H MM

1&6MMMMMM'C #/CCES

1>& +HA# 4//=S AE S/D 'C BACDED E-E4#'8E*ASSK

4//= #H'4F CESS

ight *old 3)6)7 mm

Brone 3)6)7 mm

Blue 3)6)7 mm

*reen 3)6)7 mm

11& +HA# 4//=S AE S/D 'C '!5/#ED E-E4#'8E

*ASSK

4//= #H'4F CESS

*rey 3)6)7 mm

5arsol gold 3)6)7 mm

Brone 3)6)7 mm

ight *old 3&6 mm

"6


26/52

1. DO YOU PURCHASE DIRECT8Y FROM COMPANY

"7


27/52

1. IF NOT! FROM 3HOM DO YOU PURCHASE

G8ASS.

"


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1>. HO3 MANY CUSTOMERS INSIST ON A BRAND NAME

BASED ON TV COMMERCIA8.

A. ;;< -ea*e$( (a&- 'o() o )#e'

1;. 3HAT ARE THE ADVERTISEMENTS OF G8ASS YOU HAVE

SEEN

PRODUCT COMPANY CHANNE8

C8EAR G8ASS SAINT GOBAIN G TV

MIRROR MODI HBO

REF8ECTIVE ASAHI F8OAT ESPN

1?. 3HAT IS THE PREFERAB8E 8OCA8 CHANNE8 FOR THE

ADVERTISING

1. NE3S CHANNE8S

. SUN NET3OR

"


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1. ADVERTISEMENT FEED BAC

C8EAR G8ASS ADDS

K HA ADD

HAVE YOU SEEN THIS ADD

"


30/52

3HAT YOU PURSUED FROM THE ADD

I)/( ,e$2 %*ea$

.>


31/52

K RESTAURANT ADD


.1


32/52


I)/( ee%)&,e a-- an- en)e$)a&n&ng

."


33/52

K ENTRANCE DOOR ADD


3HAT DO YOU PURSUED FROM THE ADD

..


34/52

T#e g*a(( &( no) ,&(&0*e

K ID DRA3ING ADD



T#e 0o2 (#o"&ng a g*a(( #e$e "#&%# &( no) ,&(&0*e )o )#e ,&e"e$(

.3


35/52

1=. REF8ECTIVE G8ASS

CRABE ADD


.6


36/52


EnLo2e- 02 a** $e*e%)( #ea) an- 'a6e )#e o$)&on %oo* an- one (&-e

)$an(a$en)

K BAY 3ATCH ADD


.7


37/52


E,e$2 one &( enLo2&ng $e*e%)( #ea) an- 'a6e( )#e o$)&on %oo* an-

one (&-e )$an(a$en)

.


38/52

19. MIRROR G8ASS

BOY TOI8ET


.


39/52


A( %*ea$ a( o$&g&na* *oo6

.


40/52

K MUSEUM ADD



3>


41/52

I) &( ,e$2 +(e+* o$ a**. A( %*ea$ a( o$&g&na* *oo6

K

SUPER MARET ADD


31


42/52


G*a(( &( ,e$2 %*ea$ (o &n (&)+a)&on( *&6e )#&( &) 'a2 0e -ange$o+(

3"


43/52

RAN THE FO88O3ING MEDIA

TV ADVERTISING

PRINT MEDIA NE3S PAPER

1 > ;

OUT DOOR HORDINGS

1 > ;

DANG8ERSBANNERSPOSTERSPOP

1 > ;

INTERNET CA88 CENTER

1 > ;

3.


44/52

BUDGET ANA8YSIS OF SAINT4GOBAIN

Saint)*obain spending 1>crores for advertising and media efficiency in media and print)

media point of purchase in 'ndia per annum&

6>@ ) !edia advertising&

.>@ ) 5rint)media&

">@ ) 5oint of purchase&

1 > ;

33


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BRAND EQUITY AND MEDIA EFFICIENCY

OF THE

SAINT4GOBAIN

4ustomer perceived %uality

Brand loyalty

Brand a$areness

!edia Efficiency

4ustomer perceived %uality2

According to the survey done by our group, @ of the customers surveyed fall

in good and very good category $here as .>@ of the customers fall in fair and

poor category in terms of service %uality provide by Saint)*obain to its

customers& #his means Saint)*obain has not been able to serve their customers

up to the international standards since .>@ of the customers feel the services are

not up to the mar(&

36


46/52

Saint)*obain as a brand is still perceived favorably by the customers but in

order to ma(e the brand Saint)*obain more strong and po$erful it needs to

improve upon its brand e%uity& And if it does it, it may become the most favored

brand among the customers&

Brand loyalty2

#he survey done by our group reveals that a large chun( of customers 976@;

have recommended the brand Saint)*obain to others and another "@ of them

$ould definitely recommend others& #his reflects that the customers $ere loyaland indifferent to$ards the brand& Some of the customers surveyed had intense

loyalty to$ards the brand&

#herefore, $e could inter from the above that brand Saint) *obain enjoys

customer loyalty to the highest levels& #his means Saint)*obain as a single

brand is very strong in the vie$s of its customers $hich $ould help saint)

*obain in building its brand very strong&

Brand A$areness2

#he brand Saint)*obain $as successful at building a$areness& According to the

survey conducted on the customers by our group, all of them $ere a$are of the

brand Saint)*obain& And the customers to $hom Saint)*obain $as referred and

recommended also (ne$ about brand Saint)*obain& #hey had positive approach

to$ards the brand Saint)*obain& #he brand recall $as also very strong among

the customers of saint& Saint)*obain is able to maintain the brand recall

approximately the same as its competitors most of $hich had

been supported by the advertising activities that has been underta(en by them&

37


47/52

Brand communication is a long)term exercise that has to be carried out $ith a

great degree of regularity and consistency& +ith the efforts that Saint)*obain

has put behind the brand in the last t$o to three years, they have derived good

mileage& Brand research sho$s that Saint)*obain no$ has an unaided brand

recall $ith 1G6thof our targeted audience and is no$ in the consideration set of

most investors&

!edia Efficiency2

#he company is using only fe$ !edias such as visual media, print media, and

point of purchase as the sources according to the customer survey visual media

and print media are placed 1"nd So the saint gobain has been using effective !edias for their promotion&

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SUGGESTIONS:

Saint)*obain mostly preferring for advertising li(e !edia and 5rint)

media and internet call centers& But according to customer opinion li(e

#8 commercials is very popular 9increase advertising many channels;&

*lass 4ompany should concentrate more in reflective glass because of

gro$ing infrastructure expenditure&

As no$ a days builders prefer colour glass for construction& So therefore

increase variety in colours in reflective glass&

4ompany to increase their on des( champions to increase the retile

business &

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RESEARCH METHODO8OGY:

#he methodology adopted to conduct the research 9primary and secondary; for this study

is as follo$s2

5rimary esearch +or(2

1& 'nitial step $as to have an extensive discussion $ith the SA'C#)*/BA'C management

regarding the strategies that they follo$ in order to build and maintain their brand in the

mar(et&

"& Based on the discussions, customer satisfaction survey

Questionnaires $ere designed in order to carry out the surveys&

.& Questions regarding the brand e%uity among the customers and

!edia efficiency to$ards the brand $ere as(ed from the dealers of

Saint)*obain&

3& After the surveys $ere conducted, the results of the same $ere

analyed and interpreted $hich can be seen in the latter part of

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this project report&

Secondary esearch $or(2

1& #his entailed collection of available data and information

"& #he primary sources of this data $as Saint)*obain office

located at Hyderabad&

.& #he other source $as the company0s $ebsite, i&e&,

3& #he material collected included in)house and external promotionalmaterial, along $ith the company0s annual report, basic policy

documents etc&

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REFERENCES:

$$$&saint)gobin&com

$$$&google&com

$$$&$i(ipedia&com

4ompany brochures

61
http://www.saint-gobin.com/http://www.google.com/http://www.wikipedia.com/http://www.saint-gobin.com/http://www.google.com/http://www.wikipedia.com/


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