We are helping businesses generate consistently high returns on their advertising spends.

Track EveryPenny Spent

Spends on digital media have increased from just over 1 percent of totalIndian advertising spend in 2005 to nearly 7% in 2012 (Source: Group M)

Online advertising has been growing at a fast rate of 40% YOY basis from 2010 –2011 (Source: IMRB International)

Mobile, Social, Video advertising growing by leaps and bounds (Source: IMRB International)

Brands cite increasing their conversion rate of their site as one of their top priorities (Source: Forrester Research (2011) Report)

How is the advertising industry changing?TH

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Nothing beats human contact Even in an Online World

Most high value or complex product show better closure rate with phone support

77% users who abandoned an online purchase cite the inability to speak to someone as the primary reason of doing so (Source: Forrester Research (2011) Report)

Online conversion purchases drops considerably when the value of the product is over $150 and online conversion rates of complex products are also very low without phone support (Source: Forrester Research (2011) Report)

Drive higher click through rates on online placement of ads by adding a phone number

Close higher value transactions through up-selling and cross selling when customer’s call

Use IVR to qualify leads - filter high quality sales call from basic information request calls

Understand your channel’s ROI advertisement though virtual numbers.

Integrate a high touch business model with the digital age

Ads + Phone = A Winning Combination

Knowlarity can help you Connect with your Customers

AboutKnowlarity is the pioneer of cloud telephony in India and creates state of the art products for SMEs &

Enterprises. The company makes business telephony reliable and intelligent by providing a suite of hosted

products that help businesses to improve their productivity. The company was incorporated in Aug 2009 and has

grown to a 350+ employee company with branches in Mumbai, Bangalore, Singapore and Gurgaon

InvestorsKnowlarity is backed by Sequoia Capital, one of the most prestigious Venture Capital firms in the world. Sequoia

has invested over $6M in Knowlarity. They have previously made investments in companies like Google, Apple,

YouTube, LinkedIn and Justdial.

Awards:

About Knowlarity

SuperReceptionist is your personal receptionist hosted virtually, having

economic and operational advantages over traditional PBX systems. You get an

exclusive telephone number that operates 24x7.

VoicemailMini CRMintegration

Click-to-call

Vanity & Toll-free numbers

Professional greeting

Conferencing Number portability Call recording

SUPERRECEPTIONIST – Hosted PBX For Business

SmartIVR strengthens enterprises with the power of a comprehensive marketing, sales,

and customer support solution.

Customer mobileverification

Emergencycommunication

CRM Integration Marketing ROItracking

Cloud basedCall center

Customer feedback Data collectionThrough IVR

Missed call back

SMARTIVR- Hosted IVR Solution For Enterprises

SuperFax is the powerful and affordable faxing solution that’s as easy as

checking your email! Perfect for today’s businesses that demand simplicity,

affordability, and power.

PersonalizedPhone number

Receive faxesin your email

Send faxesVia email

Send fax to multi recipients

Incoming fax to PDF Online fax securitySMS alert on

email notification

24x7 customer support

SUPERFAX- Send Faxes Anytime, Anywhere

Super Conference is your virtual meeting room on cloud connecting your teams anytime anywhere in seconds

Unlimited conferencing

Professionalgreeting

Secured dial in Unique Pin

Blacklist feature

Whitelistfeature

Call recording Generate reportsin real time

SUPERCONFERENCE- Virtual Audio Conference Room On Cloud

How has Knowlarity helped customers in the past?

LEAD GENERATION Adding toll-free or local number

can improve lead generation by 15%

1

How has Knowlarity helped customers in the past?

LEAD TRACKINGAdding a virtual number ensures you never miss a business lead.

Our Customers:

2

Customer CallsSmart call

routing

Calls from India

International calls Manager can see

all calls and

recordings}Existing customer

LEAD QUALIFICATION Using call-routing and IVR to qualify your leads improves closure rate significantly

How has Knowlarity helped customers in the past?

3

Increase conversion rate by placing a phone number with every add (SR)

Smart filtering of basic information calls and high value sales lead generating calls (SmartIVR)

Increases online conversion rate by as much as 10X by providing call to action at point of interest (SR)

Increases sales value at closure by as much as 2X through upsell and cross selling

Our advertising customers:

What can Knowlarity do for you?

Pricing and next steps

SR G0 SR G1 SR G2 SR G3

MISSED CALL BACKSOHO

(Small Office / Home Office)SMALL ENTERPRISE MEDIUM ENTERPRISE

Rental (pm)

Incoming Channels

Free minutes per channel/ per month

Free Click 2 CallCoins / PM

Outgoing Call Rate / 30 sec (Rs.)

Additional Channel (Rs/pm)

* Terms and Conditions

Leadership Team

Ambarish Gupta CEO

Ambarish worked as a Strategy Consultant with McKinsey & Company in the United States before

returning to India to start Knowlarity Communications. Ambarish received his MBA from Carnegie

Mellon University in 2007 and Bachelors in Computer Science from IIT Kanpur in 2000.

Bipul Parua CTO

Bipul has deep experience in technology with hands on experience as architect, engineer, and

technical manager. He received his Bachelors in Computer Science from IIT Kanpur.

Shruti Agarwal CFO

Shruti has been instrumental in building the financial infrastructure of Knowlarity. She is

Chartered Accountant and a Company Secretary by profession.

Krishnan K CXO

Krishnan drives operations and excels in customer experience deliverable. He graduated from IIT

Madras, a MS and PhD in Civil Engineering from Evanston.