advertising in bucuresti mall 2009
TRANSCRIPT
ADVERTISING IN BUCURESTI MALL
BUCURESTI MALL
BUCURESTI MALL
• SHOPPING CENTER PROFILE:• Bucuresti Mall offers to its visitors large variety of fashion with its over 140 stores, entertainment and
restaurant options.
• Parking : 1850 (750 underground) parking places
• 700 sqm events/exhibition area
• 24 H security• 24 H security
• Open 365 days between 10 a.m.-10 p.m.
•CUSTOMER PROFILE:
• 35.000 Weekdays – 45.000 Weekend Traffic
• 60% of the visitors are coming more than once a week.
• 28% visitors are spending between 2-3 hours/visit and 24 % are spending between 1-2 hours/visit.
• 43% has its own/family’s car.
• 52% Female, 48% Male
• 61% is between 18-40 years old.
• 47% is earning over 1700 Ron and %36 is earning between 800 RON
• 69% university/post university graduates
WHY TO ADVERTISE YOUR BRAND IN BUCURESTI MALL?
Flexible Advertising
Options
Landmark for Bucharest
Selective Target Market
Automatic Traffic Counting Systems
7/24technical support
Located in on of themost populated area,
sector 6
Located near Anchor Plaza,
A class office building
Landmark for Bucharest
High Visibility
• Brand Awareness campaigns
• Direct Sales Activities
ADVERTISING OPPORTUNITIES
• Direct Sales Activities
• Promotions
• BTL campaigns
• Sponsorships to events
• Car Exposures
• Parties, events, cocktails, exhibitions
OUR REFERENCES
Mock-Up Atrium
ADVERTISING OPPORTUNITIES
Definition:
Technical Specifications:
Rate Card:
Bucuresti Mall has one central cupola, the Atrium, in which 3D objects or double-face banners can be hanged-up.
Maximum height = 6 meters, Max Weight: 500 kg*
Rent price: 15.000 Euro/month, Christmas-Easter : 17.000 Euro/month
CUPOLA ESCALATORS
Definition:
Rate card Rent price : 15.000 EURO/month, Christmas- Easter 17.000 Euro/monthThe price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical SpecificationsTotal Brandable Area: 204 sqrm
Definition 6 escalators are covering the central part of the Atrium.
CUPOLA BALUSTRADES
Definition:
Rate card
Rent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/monthThe price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery. .
Technical Specifications Total Brandable Area: 194 sqrm
DefinitionIn the Atrium, 3 levels of balustrades are available for branding.
EXTENSION ESCALATORS
Definition:
Rate card Rent price : 15.000 EURO/month, Christmas- Easter 17.000 Euro/monthThe price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical SpecificationsTotal Brandable Area: 138 sqrm
Definition 4 escalators are covering the central part of the Rotonda
EXTENSION BALUSTRADES
Definition:
Rate cardRent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical Specifications Total Brandable Area: 68 sqrm
DefinitionIn the Extension, 2 levels of balustrades are available for branding.
PARKING TRAVELATOR
Definition:
Rate cardRent price: 7.000 Euro/month, Christmas- Easter 10.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical Specifications Total Brandable Area: 90% of total surface
Definition 2 Escalators for underground parking area
ATRIUM BACKLIT
Definition:
Rate cardRent price: 9.000 Euro/month, Christmas- Easter 10.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical Specifications Dimensions: 6*2.6 m each
Definition On the superior part of the atrium, there are 4 back-illuminated panels
LIGHT FRAME
Definition:
Rate cardRent price: 700 Euro/month , Christmas- Easter 800 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical Specifications
Dimensions: 07*1m eachVisual: 0.62m x 0.92mPrint: 0.65 x 0.95m
Definition 96 light frames on columns are spread on all levels of the building following the traffic flow
ELEVATORS
Definition
Technical Specifications
Rate card
Two public elevators
Total Brandable Area: 50% of total surface
Rent price: 10.000 Euro/month , Christmas- Easter 12.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
PROMOTIONAL STANDS
Definition
Technical Specifications
Rate card
Promotional stands to be placed in the common area with one promoter near the stand
Dimensions: from 1sqm till 4sqm
Rent price 10.000 Euro/month , Christmas- Easter 12.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
SAMPLING
Flyers distribution and sampling
Definition
Rate card
Flyers distribution and sampling are possible any day of the week.
55 Euro/h/promoter , Christmas- Easter 65 Euro/h/promoter
Flyers distribution and sampling
SPEAKER ANNOUNCEMENT
Definition
Technical Specifications
Rate card
There are two possibilities to use the audio system inside the building:A. Broadcasting radio spotsB. Info Desk speaker announcements
55 Euro/spot , Christmas- Easter 65 Euro/spot
30 second spot
CAR EXPOSURE
Definition
Technical Specifications
Rate card
More cars can be exposed in Etam corridor, G’Market corridor, Swatch corridor.
Rent price: 10.000 Euro/month , Christmas- Easter 12.000 Euro/month
Max. 6 sqm
FLAGS
Definition
Technical Specifications
Rate card
21 pieces of fix flags are posted in Atrium.
Rent price: 7.000 Euro/month , Christmas- Easter 8.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Dimensions: 0.8*2 m
PARKING CITY LIGHTS
Definition
Technical Specifications
Rate card
7 pieces of two faces, city lights, installed in the entire back parking area
Rent price: 800 Euro/month/piece , Christmas- Easter 900 Euro/month/piece. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Dimensions: 1.1*1.6 m
MESHES
Definition
Technical Specifications
Rate card
4 locations of meshes,2 on Dudesti façade and 2 on Vitan entrance are at client’s disposal.
Rent price: 15.000 Euro/month/piece , Christmas- Easter 17.000 Euro/month/piece. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Dimensions: 8*10m or 15*10m
BACKLIT
Definition 7 backlits in the parking area
Technical Specifications
Rate card
Dimensions: 6*3m
Rent price: 1.500 Euro/month/piece and 2.000 Euro/month/piece Christmas and Easter. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
OUTDOOR PRISMS
Definition
Technical Specifications
Rate card
2 outdoors prisms located in the parking area
Rent price: 5.000 Euro/month/piece , Christmas- Easter 7.000 Euro/month/piece. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Dimensions: 3*2m
PLASMAS
Definition
Technical Specifications
Rate card
• A joint venture between Monopoly and Bucuresti Mall, a network designed to bring digital communication, useful information, and advertising spots.
• 106cm diagonal
• 1.30 euro/30 sec spot/ 2400 spots/month
Contact person:Anda MarinescuAnda Marinescu
Advertising ManagerE-mail: [email protected]
Phone: 0727.395.333fax: 319.50.51
*All the dimensions from this presentation are approximately