advertising history: the evolution of advertising brands
DESCRIPTION
3. Advertising History: The Evolution of Advertising Brands. Objectives. Advertising’s Role in Capitalism Role in Manufacturing & Retailing Know Era’s & Association with Culture Identify Evolutionary Forces. The Value of an Evolutionary Perspective. The Evolution of advertising - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/1.jpg)
Advertising History: The Evolution of Advertising Brands
3
![Page 2: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/2.jpg)
Objectives
1. Advertising’s Role in Capitalism2. Role in Manufacturing & Retailing3. Know Era’s & Association with Culture4. Identify Evolutionary Forces
![Page 3: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/3.jpg)
The Value of an Evolutionary Perspective
• The Evolution of advertising– Efficient methods of production made advertising an essential
tool for demand stimulation in a free enterprise economic system
– Urbanization, transportation & communications allowed advertising to grow
• The Evolution of Integrated Brand Promotion– More on brand development creating an IBP approach– More & more money is being allocated to promotional tools
other than advertising
![Page 4: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/4.jpg)
Influences on the Evolution of Advertising
• Rise of capitalism– Competition for resources
• Industrial Revolution– Mass production of goods
• Manufacturers pursuit of distribution channel power– Branding emerges
• Rise of modern mass media– Democratization of goods
![Page 5: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/5.jpg)
The Evolution of Advertising in the United States
• Pre-industrialization Era (pre-1800)– Handbills & “newsbooks” appear– Early ads resembled today’s classifieds
![Page 6: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/6.jpg)
Testimonial in 1868
![Page 7: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/7.jpg)
Towards Industrialization• The Era of Industrialization (1800-1875)– “Dailies” grow in popularity–Railroads spread the word–Advertising was considered an
embarrassment by some
![Page 8: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/8.jpg)
![Page 9: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/9.jpg)
1871: Insurance Ad
![Page 10: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/10.jpg)
The P.T. Barnum Era
• P.T. Barnum Era (1875-1918)– The “consumer
culture” dawns– Advertising becomes
an industry
![Page 11: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/11.jpg)
Advertising’s Glamorous 20s• The 1920s (1918-1929)– Advertising finds fame & glamour– Ads play on social anxieties– Segmentation begins by social class
![Page 12: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/12.jpg)
Retro Ad Girls
![Page 13: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/13.jpg)
![Page 14: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/14.jpg)
The Evolution of Advertising • The Depression Era (1929-
1941)– Big Business is vilified—
advertising turns to harsh, anxiety creating ads
– Radio emerges as a new medium
![Page 15: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/15.jpg)
Advertising in the 40-60’s• WWII & the Fifties (1941-1960)– Products linked with patriotism– Fascination with “science”– Subliminal advertising scare hits– Cigarette advertising
![Page 16: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/16.jpg)
1949 Maidenform Ad
![Page 17: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/17.jpg)
1949 RJ Reynolds Ad
![Page 18: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/18.jpg)
1950’s Camel Ad
![Page 19: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/19.jpg)
Ads from the 1950s reflected consumers’ fascination with scientific discoveries
![Page 20: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/20.jpg)
The60s• Peace, Love & the
Creative Revolution (1960-1972)– Creatives gain
control– Advertising emerges
as a cultural icon
![Page 21: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/21.jpg)
1966 Rebel
![Page 22: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/22.jpg)
Advertising in the 70s• The 1970s (1973-1980)– Women & minorities adopt new roles– Hedonistic values– Microsoft began– Regulation & oversight take hold—FTC & NARB
become active, yet cigarette advertising still in play
![Page 23: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/23.jpg)
Advertising in the 70s– Women & minorities adopt new roles
![Page 24: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/24.jpg)
•
![Page 25: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/25.jpg)
![Page 26: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/26.jpg)
80’s Advertising
• The Designer Era (1980-1992)– Conservative politics rule– Rapid-paced MTV editing becomes ad style– Late night infomercial is born
![Page 27: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/27.jpg)
![Page 28: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/28.jpg)
![Page 29: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/29.jpg)
![Page 30: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/30.jpg)
![Page 31: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/31.jpg)
The Evolution of Advertising in the United States
• The Second Nineties (1993-2000)– The challenge & promise of interactive media
arrives– Problems with new media applications disappoint
many advertisers
![Page 32: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/32.jpg)
Problems with M-Advertising(does it tie you down?)
![Page 33: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/33.jpg)
Present & Future
• The 00s: More Hip Ads & More Technology (2001 – present)– Ads become more self-aware & self-
referential– Sex appeals; Humor appeals; Scare appeals– Advertainment– Interactive/wireless/broadband
revolution=technology in advertising– On-line ads soar
![Page 34: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/34.jpg)
Sex Appeals & Humor Appeals
![Page 35: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/35.jpg)
Scare Appeals
![Page 36: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/36.jpg)
Advertainment~The blending of advertising with entertainment
programming~Brand “placement” key here~Some films & shows are considered hour long
promotions
![Page 37: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/37.jpg)
Delta’s Advertainment Attempts
![Page 38: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/38.jpg)
Better than This Attempt?
![Page 39: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/39.jpg)
Technology & Advertising
1. On-line ads multi BILLION $ industry2. E-tail multi TRILLION $ industry3. New technologies—RSS, Mobile, text,
interactive, wireless, blogging, search engine optimization—facilitate personalized advertising & promotion
4. Wi-fi expands how & when to reach consumers
![Page 40: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/40.jpg)
Major Security/Privacy Issues
![Page 41: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/41.jpg)
A Perfect Toolbar
![Page 42: Advertising History: The Evolution of Advertising Brands](https://reader036.vdocuments.us/reader036/viewer/2022062301/56816095550346895dcfbd9f/html5/thumbnails/42.jpg)
Review/?s
1. Advertising’s Role in Capitalism2. Role in Manufacturing & Retailing3. Know Era’s & Association with Culture4. Identify Evolutionary Forces