advertising for beginner
DESCRIPTION
Disampaikan dalam pembekalan & creative sharing Advertising UIN Sunan Kalijaga Juni 2014. Disampaikan didepan mahasiswa semester 2. Dengan penyampaian semi training, dengan materi advertising yang ringan disertai contoh-contoh multimedia yang mencerahkan.TRANSCRIPT
![Page 1: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/1.jpg)
Andika DJCEO Syafa'at Marcomm
Advertising for Beginner
![Page 2: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/2.jpg)
I believe in Scotish proverb:Hard work never killed a man.
Man die of borredom.They don't die of hardwork.
David Ogilvy
![Page 3: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/3.jpg)
Apa itu Advertising?
![Page 4: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/4.jpg)
Bagaimana posisi Advertising?
![Page 5: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/5.jpg)
CUSTOMER Survey on users
Analysis of environment
COMPETITOR Survey on market
Analysis of environment
COMPANY Appreciation of environment for
costumer
Communication Detection of Basic issue Goal setting
Development Of brand
And message
Creative planning
Communication planning
Media planning
PR plan
Advertising plan
Interaction plan
Event plan
Sales promotion tools plan
Other plans
IMC
![Page 6: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/6.jpg)
above the line/media lini atascommission basedCiri:- Jangkauan Luas- Tidak ada interaksi langsung- Ada sewa media- TV, Radio, Magz, News, Billboard, etc
Atl
![Page 7: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/7.jpg)
below the line/media lini bawahnon commission based
Ciri:- Jangkauan terbatas- Media atau kegiatannya memberikan audiens kesempatan untuk merasakan, menyentuh atau berinteraksi, bahkan langsung action membeli. - Event, Sponsorship, Sampling, Point-of-Sale (POS) materials, Consumer promotion, Trade promotion, dll
btl
![Page 8: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/8.jpg)
through the line/media lini tengah
Saat ini, dimana landscape media sudah bergeser secara dramatis dengan munculnya media-media baru, terutama yang berbasis teknologi tinggi (Internet dan mobile phone), beda ATL vs BTL semakin kabur.
ttl
low budget high impact
![Page 9: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/9.jpg)
ATL TV Radio Outdoor Newspaper Magazine
Rating Frequency Brand Interaction Rating Points Brand Lift Reach
BTL Trade Marketing/ Sampling Roads Show/ Door to Door Promotion/ Selling Event Management Direct Mail
ROI Cost Per Lead Real Metric New Customer Quantifiable Lead
TTL Social Media Event etc
Consumer
IMC
![Page 10: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/10.jpg)
Advertising?bukan seperti yang
biasa kita tahu
![Page 11: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/11.jpg)
Advertising itutidak hanya berbicara
typography, great word, illustration, visual ,
persuasive, sale, profit
![Page 12: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/12.jpg)
tetapi Advertising ituberbicara tentang
GREAT IDEA, fun, passion, to be honest, art,
entertainment, get the future, education, positive branding
![Page 13: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/13.jpg)
saat ini Advertising tidak bisa berdiri sendiri!
advertising harus bersinergi dengan disiplin ilmu yang
beragam
![Page 14: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/14.jpg)
FILMMUSIC
ARCHITECTUREINTERIOR
PUBLIC RELATIONEVENT ORGANIZER
POLITICLAWetc.
![Page 15: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/15.jpg)
beberapa contoh
![Page 16: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/16.jpg)
![Page 17: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/17.jpg)
![Page 18: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/18.jpg)
![Page 19: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/19.jpg)
![Page 20: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/20.jpg)
![Page 21: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/21.jpg)
![Page 22: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/22.jpg)
![Page 23: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/23.jpg)
![Page 24: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/24.jpg)
![Page 25: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/25.jpg)
![Page 26: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/26.jpg)
![Page 27: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/27.jpg)
![Page 28: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/28.jpg)
![Page 29: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/29.jpg)
![Page 30: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/30.jpg)
![Page 31: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/31.jpg)
![Page 32: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/32.jpg)
![Page 33: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/33.jpg)
![Page 34: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/34.jpg)
![Page 35: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/35.jpg)
![Page 36: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/36.jpg)
![Page 37: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/37.jpg)
![Page 38: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/38.jpg)
![Page 39: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/39.jpg)
![Page 40: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/40.jpg)
![Page 41: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/41.jpg)
![Page 42: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/42.jpg)
![Page 43: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/43.jpg)
![Page 44: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/44.jpg)
![Page 45: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/45.jpg)
![Page 46: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/46.jpg)
![Page 47: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/47.jpg)
![Page 48: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/48.jpg)
![Page 49: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/49.jpg)
![Page 50: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/50.jpg)
![Page 51: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/51.jpg)
![Page 52: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/52.jpg)
![Page 53: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/53.jpg)
![Page 54: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/54.jpg)
![Page 55: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/55.jpg)
![Page 56: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/56.jpg)
![Page 57: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/57.jpg)
![Page 58: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/58.jpg)
![Page 59: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/59.jpg)
![Page 60: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/60.jpg)
![Page 61: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/61.jpg)
![Page 62: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/62.jpg)
![Page 63: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/63.jpg)
![Page 64: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/64.jpg)
What to say?
Brand Insight
Kopi herbal yang nikmat meningkatkan stamina & menjaga kesehatan bagi siapa saja yang menjadi pekerja PAGI, SIANG, MALAM
Consumer Insight
Usia 25 : meningkatkan stamina dan daya tahan tubuhUsia > 40 : aman dikonsumsi dan menyehatkan
Kopi sehat yang nikmat meningkatkan stamina dan menjaga kesehatan bagi siapa saja yang menjadi pekerja PAGI,
SIANG, maupun MALAM
Dengan bahasa campaign
NIKMATNYA SEMANGAT SEHAT
![Page 65: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/65.jpg)
Menggunakan pendekatan dengan memotret kegiatan target audience sehari-hari yang
membutuhkan stamina dan kesehatan untuk meraih apa yang di inginkan.
Dengan gaya bertutur yang lucu/fun, unik, di luar dugaan TA, harapannya memiliki reminder yang kuat.
How to say?
![Page 66: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/66.jpg)
Mengapa dengan pendekatan unik/ lucu/ humor?
Karena hasil riset periklanan, pendekatan tersebut memiliki reminder yang kuat, dan menjadi isu yang
mudah untuk diperbincangkan & digulirkan
![Page 67: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/67.jpg)
creative
![Page 68: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/68.jpg)
tvc & print ad
![Page 69: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/69.jpg)
![Page 70: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/70.jpg)
![Page 71: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/71.jpg)
![Page 72: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/72.jpg)
![Page 73: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/73.jpg)
web design
![Page 74: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/74.jpg)
![Page 75: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/75.jpg)
![Page 76: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/76.jpg)
![Page 77: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/77.jpg)
![Page 78: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/78.jpg)
![Page 79: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/79.jpg)
![Page 80: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/80.jpg)
![Page 81: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/81.jpg)
brochure
![Page 82: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/82.jpg)
![Page 83: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/83.jpg)
![Page 84: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/84.jpg)
![Page 85: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/85.jpg)
![Page 86: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/86.jpg)
![Page 87: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/87.jpg)
brand activation
“healthy spirit rider”
![Page 88: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/88.jpg)
![Page 89: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/89.jpg)
![Page 90: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/90.jpg)
![Page 91: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/91.jpg)
![Page 92: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/92.jpg)
![Page 93: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/93.jpg)
c r e a t i v e s t i v a l
![Page 94: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/94.jpg)
![Page 95: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/95.jpg)
![Page 96: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/96.jpg)
![Page 97: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/97.jpg)
![Page 98: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/98.jpg)
![Page 99: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/99.jpg)
![Page 100: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/100.jpg)
![Page 101: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/101.jpg)
![Page 102: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/102.jpg)
PASTI PADA MIKIR...GIMANA CARANYA
BISA JADI SEPERTI ITU!
YA KAN?
![Page 103: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/103.jpg)
PASTI PADA MIKIR...GIMANA CARANYA
BISA JADI SEPERTI ITU!
YA KAN? AYO NGAKUUU....
![Page 104: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/104.jpg)
PENGEN TAHU?PENGEN TAHU BANGET
ATAU PENGEN TAHU AJAAA...
![Page 105: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/105.jpg)
INTEGRATED SHARIA MARKETING
COMMUNICATIONISMC
![Page 106: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/106.jpg)
![Page 107: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/107.jpg)
![Page 108: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/108.jpg)
![Page 109: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/109.jpg)
![Page 110: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/110.jpg)
![Page 111: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/111.jpg)
BURJ KHALIFA - 828 m
![Page 112: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/112.jpg)
![Page 113: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/113.jpg)
![Page 114: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/114.jpg)
![Page 115: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/115.jpg)
![Page 116: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/116.jpg)
![Page 117: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/117.jpg)
![Page 118: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/118.jpg)
ALL ABOUT BRIEF
![Page 119: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/119.jpg)
SEXY BRIEF ... SEXY IDEA
![Page 120: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/120.jpg)
#1 ASAS
![Page 121: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/121.jpg)
#2 brand
![Page 122: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/122.jpg)
#3 data, data& data
![Page 123: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/123.jpg)
#4
analisis data & client brief
![Page 124: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/124.jpg)
#5 creative brief
![Page 125: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/125.jpg)
creative brief
Backgroundobjectivecompetitoraudiencetone & mannermandatory
![Page 126: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/126.jpg)
#6 what to say
![Page 127: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/127.jpg)
#7 how to say
![Page 128: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/128.jpg)
MAU NYOBA?
![Page 129: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/129.jpg)
contoh how to say
![Page 130: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/130.jpg)
![Page 131: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/131.jpg)
![Page 132: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/132.jpg)
![Page 133: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/133.jpg)
![Page 134: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/134.jpg)
![Page 135: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/135.jpg)
![Page 136: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/136.jpg)
![Page 137: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/137.jpg)
![Page 138: Advertising for beginner](https://reader034.vdocuments.us/reader034/viewer/2022052507/5590c2a51a28ab4d558b459f/html5/thumbnails/138.jpg)
mohon maaf & terimakasih | follow @andikakerenlah