advertising fest - k+ad.kplus.vn/cdn/content/upload/10/root/klive-fest-proposal-6-2.pdf · la liga...
TRANSCRIPT
K+LIVEFEST
ADVERTISING
ORGANIZERINTRODUCTION
SPORTS AND MUSIC – NEW ENTERTAINMENT
K+ LIVE FEST
SPONSOR PACKAGE
CONTACT US
CONTENT1
2
3
4
5
ADVERTISING
ORGANIZERINTRODUCTION1
ADVERTISING
ADVERTISING
K+ - 3RD STRONGEST PAY TV IN VIETNAM
29%
24%
11%
36%
PAY TV MARKET 2016SCTV VTVCAB K+ OTHERS
( Source : MediaPartners 2016, K+ market analysis)
K+ has had a stable and fast increase in number of subscribers since our establishment.
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
2011 2012 2013 2014 2015 2016
K+’s CUMULATIVE ACTIVE SUBSCRIBERS
ADVERTISING
TPHCM
HÀ NỘI
PAY-TV MARKET OVERVIEW
DTH PAY TVPROVIDERS
Focus in in the South& Mekong Delta
FPT
CABLE PAY TV PROVIDERS IPTV
No. 1 DTH TV (Deliver to home) Nationwide
Cheapest in the marketMainly in HCMC
Focus in Hanoiand the North
VNPT
VIETTEL
ADVERTISING
DEMOGRAPHIC20 - 5O Years OldMale (70%) & Female (30%)Urban (50%) & Rural (50%)
DISTRIBUTION39% North/ 33% Central/ 27% South63 provinces, citiesVia: Satellite (DTH), Internet TV (MyK+ and MyK+ Now), Cable and IPTV (via co-distribution with: VTVcab, HTVC, VNPT, FPT, Viettel)
BEHAVIORALSEGMENTATIONSports, Football & Movie loversAffluent, PMEB: SEC A+/A/B
PENETRATION1.3M cumulative active subscribers 40,000 F&B subscribers60,000 monthly active myK+ accounts 670,000 active Facebook followers
ABOUT K+ – AUDIENCE AND DISTRIBUTION
ADVERTISING
EVENT PARTNERS
FOOTBALL LEAGUES& FEDERATION INTENATIONAL AGENCIES EVENT AGENCIES MEDIA PARTNERS
* And other 20 TV channels
SPORTS AND MUSIC– NEW ENTERTAINMENT2
ADVERTISING
ADVERTISING
SPORTS AND MUSIC – NEW ENTERTAINMENT
Sports and Music are the two biggest passion points on the planet. They are defined by the same fundamental intense EMOTION, DEVOTION, AND ENGAGEMENT. What else can make young girls scream and grown men hug?
Music can amplify the sports fan base, and add longevity to a promotional campaign.
LADY GAGA’S PERFORMANCE AT SUPERBOWL 2017
ADVERTISING
PREMIER LEAGUE – MOST WATCHED LEAGUE IN VIETNAM
A football league where all clubs have an oppotunity to succeedA competitive and compelling sport which inspires performance and ambition
SMG insight global consumer research study – 2012
42%
37%
27%
23% 23%
16%
Football Tennis Formular 1 Swimming Athletics Basketball
GLOBAL SPORT POPULARITY
ADVERTISING
PREMIER LEAGUE – GLOBAL ICONS
PREMIER LEAGUE – STAGE OF MOST SKILLFUL AND ICONIC STARS
Premier League has the most iconic football players and world-class managers competing head-to-head
ADVERTISING
PREMIEAR LEAGUE – AN EMOTIONAL ENTERTAINMENT
Premier League attracts 4.2 billion viewers and 1.2 billion fans globally and 14.5 million viewers in VIETNAM
VIETNAM14.5M
Source: Repucom 2014/15
ADVERTISING
LA LIGA - ALSO AMONG MOST-WATCHED LEAGUES
La Liga attracts 1.2 billion viewers globally and 12.8 million viewers in VIETNAM
OVER 1.2 BILLION TV VIEWERS AROUND THE WORLD – SEASON 2014-2015
EUROPE 47 COUNTRIESAUDIENCE 534.1 Million
MENA & AFRICA 66 COUNTRIESAUDIENCE 149.8 Million
AMERICA 27 COUNTRIESAUDIENCE 186.6 Million
ASIA & OCEANIA 24 COUNTRIESAUDIENCE 338.9 Million
Source: Mediapro season 2014/15
VIETNAM 12,771,000
ADVERTISING
LA LIGA – THE MOST EXPENSIVE CONTRACTS
AND THEIR STORIES OUTSIDE THE PITCH… THE PLAYERS HAVE THE HIGHEST INCOMEIN THE WORLD IN 2016 - FORBES
PLAYER
Cristiano Ronaldo Real Madrid $82 Billion
Lionel Messi Barcelona $77 Billion
Zlatan Ibrahimovic PSG $37 Million
Neymar Jr Barcelona $36 Million
Gareth Bale Real Madrid $34 Million
Wayne Rooney Man.Utd $26 Million
Sergio Aguero Man. City $24 Million
Luiz Suarez Barcelona $23 Million
Eden Hazard Chelsea $22 Million
Cesc Fabregas Chelsea $21 Million
$53 Million
$51 Million
$30 Million
$14 Million
$24 Million
$20 Million
$17 Million
$18 Million
$18 Million
$16 Million
CLUB INCOME SALARYAND BONUS
ADVERTISING
MOST POPULAR LEAGUE ON SOCIAL MEDIA
MOST POPULAR LEAGUE ONSOCIAL MEDIA
MOST POPULAR CLUBS ONSOCIAL MEDIA
Premier League and La Liga attract more than 80 million followers on social networks.Their clubs are also among top football clubs followed by social fans…
0
20000000
40000000
60000000
80000000
100000000
120000000
140000000
Real Madrid (La Liga)
Barcelona (La Liga)
Man. Utd (EPL)
Chelsea (EPL)
Arsenal (EPL)
Facebook Twitter
0
10000000
20000000
30000000
40000000
50000000
60000000
Premier League
As at Dec 26th 2016
La Liga Serie A Bundesliga
Facebook Twitter
ADVERTISING
MUSIC STARS AND THEIR FAN BASE
Source: www.socialbakers.com – As of April 2017
…they can amplify the fan base of EPL and La Liga, and add longevity to the event’s promotion.
PHAM ANH KHOANo. of fans: 112k
HOANG THUY LINHNo. of fans: 3M
TOC TIENNo. of fans: 1.2M
TUAN HUNGNo. of fans: 4M
K+Live Fest3
ADVERTISING
K+ LIVE FEST – CONCEPT AND KEY HOOKS
ADVERTISING
Go beyond broadcasting SPORTS to a festival where people can enjoy the real
sport atmosphere + entertainment
K+ is exclusively airing FOOTBALL matches
Live musicperformance andoutdoor activities
Live SUPER& EXCLUSIVE
match
Live interactionGLOBAL football
legends at the event
K+ is creating a series events which viewerscan feel the real and live atmosphere
ADVERTISING
EVENT STRUCTURE AND LOCATIONS
Location and timing subject to final EPL/ La Liga schedule
No.
1 EPL Kick-off match Ho Chi Minh 12/08/2017 10,000
2 September Binh Duong September 17 2,000
3 La Liga big event Ho Chi Minh October 17 10,000
4 November Can Tho November 17 2,000
5 December Da Nang December 17 2,000
6 January Nghe An January 18 2,000
7 March Hai Phong March 18 2,000
8 April Hanoi April 18 2,000
9 May Quang Ninh May 18 2,000
Event Lovation Timing Est participants
ADVERTISING
TARGET AUDIENCE DEMOGRAPPHICS
60% - MALE, 18 – 40They love football & specially EPL and La Liga
Usually gather at coffee shop to enjoy the matchLove the environment where they can see on big screen.
They can scream and cheer, discuss on-going match with the unknown next guy. They fell closer to the soccer field and into the game
40% - FEMALE, 18 – 40They love music, hanging out and have fun
Love to have fun together with their boyfriend and their familyThey can scream, dance and cheer with their music icon
They can also enjoy the game in the real atmosphere of a football stadium
MALE, (23 – 34)First Jobber
Interested in Football (Soccer)
FEMALE, (23 – 34)First Jobber
Interested in Music and Entertainment
ADVERTISING
EVENT COMMUNICATION
Awareness & association
Amplify and create awareness inSOCIAL CHANNEL
Update campaign process andinteraction with viewer. Campaign information.
AWARENESS DISCUSSIONENGAGEMENT & INFOMATION
, K+ AWARENESS ONLINE &
OFFLINE PRSOCIAL MEDIACAMPAIGN
WEBSITE Facebook Fanpage
Push visibility, generate maximum awareness.Lead to further interaction by driving target audience to website.
On Ground ActivationFeel The Field
Official information & onlineengagement hub, registering
ADVERTISINGOnline AdsK+ AdsPartner assets
ON GROUND ACTIVITY
EXPERIENCE
ADVERTISING
COMMUNICATION PHASES & ROADMAP (ONE BIG EVENT)
ADVERTISING
WHAT’S HOT?
EXCITING OUTDOOR ACTIVITIES POPULAR PERFORMERS
TARGETED ATTENDANCE OF 10.000 MUSIC & FOOTBALL LOVERS
ENGAGING SHOW,AMAZING STAGE & VISUAL
SPECTACLES
LIVE VIEWING WITH LIVECOMMENTARY
MORE THAN 20 BRANDS TO SERVE FOOD, BEVERAGE & BEER
ADVERTISING
ATTENDEE ALLOCATION (ONE BIG EVENT)
TOTAL 1 0 0 0 0 ATTENDEES
OFFLINE
4 0 0 0ATTENDEES
ONLINE
1 0 0 0ATTENDEES
KPLUS& SPONSORS
3 0 0 0ATTENDEES
FANCLUBS
2 0 0 0ATTENDEES
ADVERTISING
TICKET DELIVERY10.000 tickets expected to be delivered to attract and recruit at least 6000 – 7000 attendees.Booth will be placed at crowded / peak hour on weekend.
2 WEEKS BEFORE EVENT3 WEEKS BEFORE EVENT
UNIVERSITY 2.000 TICKETSTA: Last year students, teachers Range: 18-22 & 23-25 YO
COFFEE SHOP 1.000 TICKETSTA: Expats, officers, sport fans,outdoor fest fansRange: 23-30 YO
PUBLIC SITES 2.000TICKETSTA: Young adults, officers, staffs... Range: 23-30 YO
FAN CLUB 2.000 TICKETSTA: Football fansRange: 20-35 YO
OFFICE BUILDING 1.000 TICKETSTA: Expats, officers…Range: 25-35 YO
SHOPPING MALL 1.000 TICKETSTA: Family, parents…Range: 25-40 YO
SUPERMARKET 1.000 TICKETSTA: Family, parents…Range: 25-40 YO
ADVERTISING
OVERALL (ONE BIG EVENT)Total 23 booths to bring the best dynamic and exciting experiences for football lovers.Almost full day long with many different activities to keep them on their feet till the match starting.
MERCHANDISE BOOTH01 SPONSOR BOOTHS15
COMPETITION GAME BOOTH03
ORGANIZER BOOTH01
INTERACTIVE GAME BOOTH01F&B BOOTH02
ADVERTISING
DAY SHOW (BIG EVENT) (15:00 – 19:30)
15:00 –16:00DJ Melo
16:00 –16:30Game & Dancers
16:30 –17:30DJ King Lady
17:30 –18:00Game & Dancers
18:00 –19:00DJ Touliver
19:00 –19:30All game booth closes,only F&B, merchandising booth& sponsor booths still operating.
Games & side activities at boothsDJ performance / Dancers / Singers performane every one hour.
*All booths will be closed when the main program starts.
ADVERTISING
NIGHT SHOW (ONE BIG EVENT) (20:00 – 00:30)
20:00 – 20:05Opening20:05 – 20:10 FC performance
20:10 – 20:30Singerperformances
20:30 – 20:45PAK performances Singing 5 minsTalkshow 5 minsBall lifting 5 mins
20:45 – 21:15 Luis Figo sessionClip Figo 5 minsTalkshow 15 minsLa Liga Gift Give Away 5 minsFansign 5 mins
21:15 – 21:45Singerperformances
21:45 – 22:00Pre-match commentary session22:00 – 22:451st half22:45 – 23:00 Break / Singer performance23:00 – 23:45 2nd half23:45 – 00:00 Commentary session00:00 – 00:15Ending
Games & side activities at boothsDJ performance / Dancers / Singers performane every one hour.
*Note: Global Football legend: TBC
ADVERTISING
ARTISTS LINE-UPDJs (Day show) Band (Night show) Headliners
DJ Touliver | DJ MeloDJ King Lady
LIP BPB Nation
Toc Tien | Pham Anh KhoaTuan Hung | Hoang Thuy Linh
Note: Artist: TBC
ADVERTISING
STADIUM LAYOUT
ADVERTISING
WELCOME GATE
ADVERTISING
OUTSIDE STADIUM
ADVERTISING
TUNNEL
ADVERTISING
PHOTO CORNER
WELCOME ACTIVITIES – MUSEUM BOOTH
ADVERTISING
SPONSOR BOOTHS
ADVERTISING
15 Sponsor Booths with branded decoration and their own activities.
ACTIVITY BOOTHS
ADVERTISING
3 activities booths + 1 interactive game boothwhere groups can have fun together
MAIN STAGE
ADVERTISING
MAIN STAGE
ADVERTISING
VIP AREA
ADVERTISING
25x6m separated area to bring VIP guests the most beautiful view and best experiences
ADVERTISING
COMMUNICATION PHASES & ROADMAP (ONE SMALL EVENT)
ADVERTISING
ATTENDEE ALLOCATION (ONE SMALL EVENT)
TOTAL 2 0 0 0 ATTENDEES
OFFLINE
8 0 0ATTENDEES
ONLINE
2 0 0ATTENDEES
KPLUS& SPONSORS
6 0 0ATTENDEES
FANCLUBS
4 0 0ATTENDEES
ADVERTISING
TICKET DELIVERY3.000 tickets expected to be delivered to attract and recruit at least 1,200-2,000 attendees.Booth will be placed at crowded / peak hour on weekend.
2 WEEKS BEFORE EVENT3 WEEKS BEFORE EVENT
PUBLIC SITES 500 TICKETSTA: Young adults, officers, staffs... Range: 23-30 YO
FAN CLUB 1.000 TICKETSTA: Football fans Range: 20-35 YO
UNIVERSITY 500 TICKETSTA: Last year students, teachers Range: 18-22 & 23-25 YO
SUPERMARKET 500 TICKETSTA: Family, parents…Range: 25-40 YO
COFFEE SHOP 500 TICKETSTA: Expats, officers, sport fans,outdoor fest fans…Range: 23-30 YO
OVERALLTotal 21 booths to bring the best dynamic and exciting experiences for football lovers.Almost full day long with many different activities to keep them on their feet till the match starting.
MERCHANDISEBOOTH
BIG CITY01
SMALL CITY01
F&B BOOTHBIG CITY02
SMALL CITY01COMPETITIONGAME BOOTH
INTERACTIVEGAME BOOTH
BIG CITY03
SMALL CITY02
BIG CITY01
SMALL CITY01
SPONSORBOOTHS
BIG CITY15
SMALL CITY15ORGANIZERBOOTH
BIG CITY01
SMALL CITY01
ADVERTISING
ADVERTISING
DAY SHOW (SMALL EVENT) (15:00 – 18:30)
15:00 – 16:30 DJ Melo
16:30 – 17:00 Game & Dancers
17:00 – 18:00DJ King Lady
18:00 – 18:30 Game & Dancers
18:30 – 19:00 All game booth closes, only F&B, merchandising booth& sponsor booths still operating.
Games & side activities at boothsDJ performance / Dancers / Games every hour.
*All booths will be closed when the main program starts.
ADVERTISING
NIGHT SHOW (SMALL EVENT) (19:00 – 23:00)
19:00 – 19:05 Opening19:05 – 19:10 FC performance
19:15 – 19:45Singer performances
19:45 – 20:00PAK performances Singing 5 minsTalkshow 5 minsBall lifting 5 mins
20:00 – 20:30Singer performances
20:30 – 20:45Pre-match commentary session20:45 – 21:301st half21:30 – 21:45 Break / Singer performance21:45 – 22:30 2nd half22:30 – 22:45 Commentary session22:45 – 23:00 Ending
*Match time to be confirmed and event flow to be rescheduled.*Province event to be ended earlier than big cities event 1.5 hour.
ADVERTISING
ARTISTS LINE-UP (SMALL EVENT)DJs (Day show) Band (Night show) Headliners
DJ MeloDJ King Lady
LIP BPB Nation
Pham Anh Khoa | Hoang Thuy LinhHo Quang Hieu | Bao Anh
*Artists to be changed according to cities/provinces.
ADVERTISING
SOCIAL PLAN
Utilize KOLs/FAN CLUB Fanpages to extend information to T.A
KOLs & Influencers: Including people that famous online and have high influence/fans/followers that in our T.A
FANCLUB Fanpages: Fan page that have football/entertainment infor-mation
K+Fanpage
KOLS TargetAudience
FANCLUB Fanpage
Spreading strategy on Social
ADVERTISING
TIMELINEPHASE 1 PHASE 2 PHASE 3
K+ Event
KOL
HotFanpage
ContentDirection
• Share incoming event that bring a very new experience to viewer• Call for action to get the ticket.• Reminder to come to the event
• Share the feeling in the field• Share the atmosphere of the field
• Share the success of the event and how meaningful it is to the viewer• Call for joining next event
ADVERTISING
EVENT WEBSITE’S CONTENT STRATEGY (During project of 9 events)
K+ Bring Champion to Live
CAMPAIGN INFORMATIONK+ and SP0NSORS’ PRODUCTS/ SERVICE
Associate K+ with Sport
18-40 (focus single male 20-25), Love sport (campaign FEEL THE FIELDfocus on football lovers, HCM and location of activation)
I love sport, specially football, so I curious aboutwhat is happening around the world and in Vietnam that I can join
Mission
Content pillar
Fan’sMotivation
Format
Audience
• SPONSORS’ TVC & banners• K+’s TVC and banners
• Trailer and call for registration• Minigame post to win ticket• News and BTC of legend coming to Vietnam• Live the event
80%20%Mini clips, Photos, Live TVC, Photos, GIF
Frequency of posts: 2 times/week, .
OBJ
TACTIC
DURATION
CONTENTPILLAR
ADVERTISING
PR PLAN (ONE BIG EVENT)
• Utilize information of La Liga and Legend to attract attention of target audiences• Event information which mentions K+ as an organizer is a must-have content• Use KOLs' post on social media and their photos at the stadium to amplify the event.• In order to increase media coverage, every article will be re-aired on 1-2 another sites.• Partnership with a popular media to increase reliability of campaign• Choose online media which have high quantity of pageviews (>1 million per month) from our target audiences (People, 25-34 Y.O.)
• Create awareness of the event and support to call for registration• Amplify campaign success to increase awareness of K+
Totally 10 weeks: 8 weeks for Awareness phase and 2 weeks for Amplifying phase
Announce the event and call for registration
Championship lovers experience
Summaryof event
Capacityenhancement
Announce the event and call for registration• Update the schedule of La Liga, the championship is broadcast exclusively by K+• Announce the event held by K+ will bring new experience of football watching, especially live matches of the top league matches of the La Liga tournament.• Trigger information of Luis Figo• Ways to register.Suggested angles• 1st time ever K+ bring champion to live• Register to enjoy the real field atmosphere• Watch football match, sit together• Join the match from Vietnam by different way.• Luis Figo will come to Vietnam, won’t he?
Capacity enhancement• Summarize the event with impressive results although it is the 1st time held in Vietnam. • The reason is behind the successful event is K+ which is very popular as a Sport TV broadcasting in Vietnam. • K+ demonstrates their creativity (great idea) and professional perfor-mance (rich content, strategy and traditional products).Suggested anglesWho is behind the successful event?; What makes the event successful?
Summary of event• More than 10k people watched La Liga’s matches together in Vietnam.• Event photos with interesting activities, crowded audiences, hectic atmosphere, etc.Suggested angles• Thousands of championship lovers watch the narrative in Vietnam.• Event held by K+ brought Luis Figo to Vietnam last night• Sporting event held by K+ is successful at the first time.
Championship lovers experience• Use KOLs’ event photos as PR materials• Screenshot their Facebook after-event posts or their quotes to show how exciting the event is.Suggested angles• [KOL] watches the La Liga’s final match with thousands people excitedly• [KOL] quote: ‘’I feel the real field atmosphere like attending at Spanish stadium”
ADVERTISING
PR / ANGLE (ONE BIG EVENT)K+ BRING THE CHAMPIONS TO LIVE
AWARE – 2 month AMPLYFY – 2 weeksENGAGE1 month
CONTENTPILLAR
ADVERTISING
MEDIA PARTNERSHIP (ONE BIG EVENT) / EXAMPLEW1 W2 W3 W4
Teasing Event Day Amplify
W5 W6 W7 W8 W9 W10 W11 W12
Full brand content box:• Position: homepage• Name of box: K+ campaign name or Event• Content of articles in this box: information of K+, event (e.g: teasing event, trigger about Luis Figo, etc.). Maximum 15 articles with K+ campaign theme (like full brand article).• Duration: 12 weeks
Full brand background Banner:• Position: homepage• Duration: 4 weeks
Live article:Reporters from Zing attend and collect informationLively information and photos updated during eventPosition: Top 3 of The Thao/Song Tre category which displayed on homepageLive duration: 2 hours of event
Full brand Article:• Based on sub-column of The Thao/Song tre category• Duration: 8 weeks
Article 1:• Angle: What are attractive things at K+ event? (call for join) • Position: suitable category on homep-age
Article 5:• Angle: What made the success of K+ event• Position: suitable category on homep-age
Article 4:• Angle: K+ event exceed the success • Position: suitable category on homep-age
Article 3:• Angle: Luis Figo now in Vietnam • Position: suitable category on homep-age
Article 2:• Angle: Only 10 days left to join K+ event and meet Luis Figo • Position: suitable category on homep-age
ADVERTISING
ONLINE BEHAVIORS
0
500
1000
1500
2000
2500
0
50
100
150
200
250
300
• Top online behaviors of Male, 25-34 are: Using search engine to look for information, Using Social Network (Facebook), Viewing online video (YouTube) and reading online news.
Top 10 Most Visited Sites Top 10 Most Visited Sites (Sport)Comscore: M25 - 34Comscore: M25 - 34
ADVERTISING
CAMPAIGN OBJECTIVES & CHANNEL MAPPING
Online Display Social Ad Wifi @ Shopping MallSocial Promoting
Built AWARENESS Drive SUBMISSION
LANDING PAGE (REGISTER)
ADVERTISING
MEDIA TOUCH POINTS & USER JOURNEY
API Connect
@ Public Spaces& Shopping Malls
• Facebook Clicks• Facebook Lead Generation(Optional)
GDN (Placements)
Facebook Promoted Post
REGISTER
AWARENESS INTEREST SEARCH ACTION SHARE
WIFI
Online Display
Social Ad
LANDING PAGETraffic & Submission
Social Promoting
ADVERTISING
MEDIA DELIVERY
PRIORITY
MEDIA
TACTICS
CHANNEL
FORMAT
@ Shopping Malls & Public Space• Prioritize urban locations (HCMC)• Connect API to allow users register right on banner• Target Desktop & MobileOptionally target to Male
Shopping Malls & Public Spaces
News/Entertainment/Sport Facebook Facebook
Rich banners (Responsive) IAB banners (GDN) Facebook Link/Carousel Post Engagement
Google Display Network• Display IAB banner by selecting websites• Target Desktop & MobileLocation: HCMC
Facebook Carousels• TA Segment by Demography, InterestsFirst jobber: Aged 22 – 28 • Tailored message for right TA• Desktop & Mobile• Location: HCMC
Facebook Post Engagement• Increase Reaches & • Interactions for Facebook page post• Segment target to deliver right post to right audience, by Demography & Interests
WIFI ONLINE DISPLAY SOCIAL AD SOCIAL PROMOTING
st1 st2 rd2 nd3
OBJ
OOH Strategy
LCD/FRAME
Create awareness and call for registration
OOH selection Period Unit Estimated traffic
Enhance reach & frequency to our consumer in their destination places to reach our target• LCD at office building/shopping mall/apartment• Digital frame at building class A
LCD at office building/apartment
Digital frame 1 month
1 month
413
961
47,951,348
66,103,864
ADVERTISING
MEDIA – OOH (ONE BIG EVENT)
1 MONTH
MEDIA COMM EVENT
ADVERTISING
CAMPAIGN’S KPI – ONE BIG EVENT
• K+ 4 channels with total 1500 event promo spots• 35,840 event promo spots on K+’s partners• 20 mil fans from FC football community• Over 4 mil followers in total and 10,000 interactions on average via KOLs• 1,374 OOH building frames across HCMC• 65,000 arrivals to website
• 30s event promo clip• POSMs of the event in various locations• Event showreel• Display ad across Mall, Office building, other entertainment/ fitness sites• News about event on K+ channels• Nearly 72.5 million average page views for online PR• Event website and Youtube channel
• Attract 10,000 football & music fans• Approximately 15 activity booths• 9 hours of music and activities with performances and visuals
MEDIA COMM EVENT
ADVERTISING
CAMPAIGN’S KPI – ONE SMALL EVENT
• K+ 4 channels with total 200 event promo spots• 5,800 event promo spots on K+’s partners• 4 mil fans from FC football community• Over 1 mil followers in total and 2,000 interactions on average via KOLs• 233 OOH building frames across the city• 13,000 arrivals to website
• 30s event promo clip• POSMs of the event in various locations• Event showreel• Display ad across Mall, Office building, other entertainment/ fitness sites• News about event on K+ channels• Nearly 14.5 million average page views for online PR• Event website and Youtube channel
• Attract 2,000 football & music fans• Approximately 8 activity booths• 8 hours of music and activities with performances and visuals
ADVERTISING
SPONSORPACKAGE4
ADVERTISING
ONE BIG EVENT’S SPONSOR PACKAGE
No. No. Price (USD) NoteBenefitType of sponsor
1
2
3
4
Presenting sponsor 1 500,000 ExclusiveBenefits at event (posm, space) + Benefits with event communication + 325k media slots on K+ channels
Gold 2 300,000 ExclusiveBenefits at event (posm, space) + Benefits with event communication + 135k media slots on K+ channels
Silver 3 150,000 ExclusiveBenefits at event (posm, space) + Benefits with event communication + 45k media slots on K+ channels
Bronze 4 100,000 Non exclusiveBenefits at event + 20k media slots on K+ channels
5 Booth sponsors unlimited 50,000 Only benefits at event (posm, space) Non exclusive
ADVERTISING
ONE SMALL EVENT’S SPONSOR PACKAGE
No. No. Price (USD) NoteBenefitType of sponsor
1
2
3
4
Presenting sponsor 1 100,000 ExclusiveBenefits at event (posm, space) + Benefits with event communication + 65k media slots on K+ channels
Gold 2 80,000 ExclusiveBenefits at event (posm, space) + Benefits with event communication + 36k media slots on K+ channels
Silver 3 50,000 ExclusiveBenefits at event (posm, space) + Benefits with event communication + 15k media slots on K+ channels
Bronze 4 20,000 Non exclusiveBenefits at event + 5k media slots on K+ channels
5 Booth sponsors unlimited 5,000 Only benefits at event Non exclusive
CONTACT
ADVERTISING
Vietnam Satellite Digital Television Co., Ltd. (VSTV)15 Floor Tower A, Handi Resco Building, 521 Kim Ma St., Ba Dinh Dist., Hanoi, Vietnam26 Cao Thang, Ward 5, District 3, Ho Chi Minh City, Vietnam [email protected] – http://ad.kplus.vn/
(Ms.) GIANG NGUYENHEAD OF ADVERTISING [email protected]+84 988 012 791
(Mr.) THAI TRANADVERTISING ACCOUNT [email protected]+84 988 870 812
(Mr.) THU NGUYENADVERTISING ACCOUNT [email protected]+84 909 646 877