1. CREATIVE STRATEGY ISNO LONGER ABOUTINSPIRING THE CREATIONOF ONLY AN ADCONCEPT & STRATEGY Hunter Territo / Xdesign, Inc - If duplicating please reference appropriately

2. STOP FORCINGMESSAGESCONCEPT & STRATEGY 3. START MAKINGSTUFF PEOPLEWANT TO SEE.CONCEPT & STRATEGY 4. THE CONCEPT ISTHE THE BIG IDEACONCEPT & STRATEGY 5. CONCEPT & STRATEGY 6. FRESHORIGINALUNEXPECTEDBEAUTIFULCONCEPT & STRATEGYSource: Edward Boches - EdwardBoches.com 7. SHAREABLEINTERACTIVECONTINUOUSCONCEPT & STRATEGYSource: Edward Boches - EdwardBoches.com 8. Bring the brand to life by any meansnecessary for a consumer.CONCEPT & STRATEGYSource: Luke Sullivan - Hey Whipple Squeeze This 9. CONCEPT & STRATEGY 10. CONCEPT & STRATEGY 11. BEFORE YOU BEGINMAKE SURE YOURHAVE A BRIEFCONCEPT & STRATEGY 12. You cannot be creative without purposeand restriction. They are the only tworequirements for creative thought.CONCEPT & STRATEGYSource: Stefan Mumaw - Creative Boot Camp 13. DONT THINK OF ACONCEPT ONLY INTERMS OF EXECUTIONCONCEPT & STRATEGY 14. CONCEPT & STRATEGY 15. DONT THINK OF ACONCEPT ONLY INTERMS OF A MEDIUMCONCEPT & STRATEGY 16. CONCEPT & STRATEGY 17. Always adapt the technique to your idea.NEVER adapt your idea to the technique.CONCEPT & STRATEGYSource: Bill Bernbach 18. IMAGINE THAT NOMEDIA EXISTSCONCEPT & STRATEGY 19. THINK IN TERMS OFA TRANSMEDIANARRATIVECONCEPT & STRATEGY 20. Stories presented this way give animmersive experience you cant get usingone medium alone and begin tocomplement one another forming oneoverarching narrative.CONCEPT & STRATEGYSource: Luke Sullivan - Hey Whipple Squeeze This 21. A FEW TIPS TO GETTHE PROCESSSTARTED...CONCEPT & STRATEGY 22. START WITH A PENAND PAPERCONCEPT & STRATEGYSource: George Lois - Damn Good Advice 23. ESTABLISH A TONECONCEPT & STRATEGY 24. GET OUT ALL THETERRIBLE IDEASCONCEPT & STRATEGY 25. They [your ideas] may not all be of value,but youre assured that youll nevergenerate original ideas that have valueif youre not willing to generate ideasthat dont.CONCEPT & STRATEGYSource: Stefan Mumaw - Creative Boot Camp 26. SHARE YOUR IDEASCONCEPT & STRATEGY 27. GET ALL OF THECLICHES OUTCONCEPT & STRATEGYSource: Luke Sullivan - Hey Whipple Squeeze This 28. MAKE SURE YOURIDEAS ARE DO-ABLECONCEPT & STRATEGYSource: Luke Sullivan - Hey Whipple Squeeze This 29. CONCEPT & STRATEGY 30. MAKE SURE YOURCONCEPT IS ON TARGETWITH YOUR AUDIENCECONCEPT & STRATEGYSource: Luke Sullivan - Hey Whipple Squeeze This 31. CONCEPT & STRATEGYBRAND AGENCY 32. CONCEPT & STRATEGYBRAND AGENCY 33. NOVELTY +RELEVANCE =CREATIVITYCONCEPT & STRATEGYSource: Stefan Mumaw - Creative Boot Camp 34. DONT BEDIFFERENT JUSTTO BE DIFFERENTCONCEPT & STRATEGYSource: Luke Sullivan - Hey Whipple Squeeze This 35. CONCEPT & STRATEGY 36. CONCEPT & STRATEGY 37. Be honest with yourself and stay fromirrelevant brilliance.CONCEPT & STRATEGYSource: Luke Sullivan - Hey Whipple Squeeze This 38. YOURE GOING TOSUCKCONCEPT & STRATEGYSource: Luke Sullivan - Hey Whipple Squeeze This 39. CONCEPT & STRATEGY 40. TAKE A STEP BACKCONCEPT & STRATEGYSource: Luke Sullivan - Hey Whipple Squeeze This 41. WHEN YOURE NOTSUCKING DONTSTOPCONCEPT & STRATEGYSource: Luke Sullivan - Hey Whipple Squeeze This 42. CONCEPT & STRATEGY 43. ! Gather information Digest the info (seek mashups) Let your subconscious mind work The birth of the idea The polish and shaping of the idea!CONCEPT & STRATEGY!!Source: James Webb Young - A Technique for Producing Ideas 44. !!Another way to look at it, 4 Is: Intuition Information Incubation Inspiration!CONCEPT & STRATEGY!!Source: Google Re:Brief 45. KEEP IT SIMPLECONCEPT & STRATEGY 46. YOUR CONCEPTSHOULD WORK ASA SENTENCECONCEPT & STRATEGY 47. Ideas that stick tend to be simple,unexpected, clear, credible, emotionaland story driven.CONCEPT & STRATEGYSource: Stefan Mumaw - Chasing the Monster Idea 48. CONCEPT & STRATEGY 49. SIMPLE IS HARD TOMISS AND EASY TOREMEMBERCONCEPT & STRATEGY 50. The challenge is no longer coming upwith how many ideas to use, its comingup with how many things we can dowithout.CONCEPT & STRATEGYSource: Google Re:Brief 51. CONCEPT & STRATEGY 52. CONCEPT & STRATEGY 53. Im sorry I could not have written ashorter letter, but I didnt have the time.CONCEPT & STRATEGYSource: Abraham Lincoln 54. REDUCE YOUR IDEATO ITS SIMPLESTFORMCONCEPT & STRATEGY 55. When reviewing your ideas ask yourselfif you what you are creating addssomething to someones life.CONCEPT & STRATEGYSource: R/GA - Agencys House Rules 56. WHAT MAKESGREAT IDEASGREAT?CONCEPT & STRATEGY 57. IS IT EMOTIONAL?CONCEPT & STRATEGYSource: Stefan Mumaw - Chasing the Monster Idea 58. CONCEPT & STRATEGY 59. DOES IT CREATE ANEXPERIENCE?CONCEPT & STRATEGYSource: Stefan Mumaw - Chasing the Monster Idea 60. CONCEPT & STRATEGY 61. CONCEPT & STRATEGY 62. DOES ITENTERTAIN?CONCEPT & STRATEGYSource: Stefan Mumaw - Chasing the Monster Idea 63. CONCEPT & STRATEGY 64. CONCEPT & STRATEGY 65. IS IT NOVEL?CONCEPT & STRATEGYSource: Stefan Mumaw - Chasing the Monster Idea 66. Its finding the novelty in what wealready find familiar that makessomething original and interesting.CONCEPT & STRATEGYSource: Leo Burnett 67. CONCEPT & STRATEGY 68. CONCEPT & STRATEGY 69. Creating restaurants or even recipes islike composing music: there are only somany notes in the scale from which allmelodies and harmonies are created. Thetrick is to put those notes together in away not heard before.CONCEPT & STRATEGYSource: Danny Meyer: Setting The Table 70. IS IT AUTHENTIC?CONCEPT & STRATEGYSource: Stefan Mumaw - Chasing the Monster Idea 71. CONCEPT & STRATEGY Stefan Mumaw: Chasing the Monster Idea 72. BRAND EVANGELISTVS. STEALTHMARKETERSCONCEPT & STRATEGYSource: Stefan Mumaw - Chasing the Monster Idea 73. HOW DO YOU FEEL WHENYOU FIND OUT YOUVEBEEN LIED TO?CONCEPT & STRATEGYSource: Stefan Mumaw - Chasing the Monster Idea 74. DOES IT TELL ASTORY?CONCEPT & STRATEGYSource: Stefan Mumaw - Chasing the Monster Idea 75. CONCEPT & STRATEGY 76. A really good story has a sense of truthand resonates with some basic universalaspects of being human.CONCEPT & STRATEGYSource: Chris King - Storytelling Power 77. DOES IT SCAREYOU?CONCEPT & STRATEGYSource: Stefan Mumaw - Chasing the Monster Idea 78. WHEN WE WEREYOUNG SUCCESS WASACCOMPLISHINGSOMETHING NEWCONCEPT & STRATEGYSource: Stefan Mumaw - Chasing the Monster Idea 79. AS WE GET OLDERSUCCESS BECOMESTHE ABSENCE OFFAILURE...CONCEPT & STRATEGYSource: Stefan Mumaw - Chasing the Monster Idea 80. RATHER THAN THEPRESENCE OFINNOVATION.CONCEPT & STRATEGYSource: Stefan Mumaw - Chasing the Monster Idea 81. CONCEPT & STRATEGY Stefan Mumaw: Chasing the Monster Idea 82. YOU HAVE TO BEWILLING TO FAILCONCEPT & STRATEGYSource: Stefan Mumaw - Chasing the Monster Idea 83. SMART FAILURE vs.DUMB FAILURECONCEPT & STRATEGYSource: Stefan Mumaw - Chasing the Monster Idea 84. We dont want fear to debilitate us, butthat fear is a sign we are probably on theright track.CONCEPT & STRATEGY 85. IMAGINE THE IDEAS YOUCOULD PRODUCE IF YOUWERENT AFRAID OF THECONSEQUENCES.CONCEPT & STRATEGYSource: Stefan Mumaw - Creative Boot Camp