advertising agency
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Aditya Ghanekar Dr.Abhishek DadooEkta kulkarni Linh Mahalaxmi BV Prashanth Yoshit Patel
MADISON WORLD
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INTRODUCTIONMadison World is a 23-year old diversified communication groupOperates in India, Thailand and Sri Lanka23 units across 10 specialized functions of advertising, business analytics, out-of home, PR, Rural ,Retail, Entertainment , Mobile and sports.Gross billing of approx GBP 400 million.Employs approx 1000 communication professionals.
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Why Madison???
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•Business to business Marketing•Marketing at a International Level
Adapting to a different environmentMarket SegmentationMarketing MixDistribution Channels/Market Entry
OptionsTargetingPositioning Strategy
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MACRO ENVIRONMENTChanges in the wider macro-environment may not be as close to the marketing firm’s day-to-day operations, but they are just as important. The main factors making up these wider macro-environmental forces fall into four groups. (PEST)•Political and legal factors •Economic factors•Social and cultural factors•Technological factors
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Clustering
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Positioning market•Customer focus •Market Choice •Value proposition •Key Relationships
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What makes effective advertising• Hiring and nurturing the best talent and constantly challenging them intellectually. • Constantly challenging our existing ways, thoughts, processes and systems and developing radical new ways, tools, processes and systems that show the way. •Leading the media industry; showing to clients the importance of media in achieving their corporate goals and sensitizing media owners to advertisers' concerns and goals
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Madison World deals with the bluest of blue chip client. Some of our clients across our units include:Airtel Asian paintsLevis Blue starMarico Britannia McDonald’s CadburyProcter & Gamble ITCTata Tea TATA AIGThe Godrej GroupTVS
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• Car Firing (one day prior) – The Red Bull Team & David fired up the Red Bull F1car for the very first time in the presence of media – David then took questions on the car, the scheduledF1 showcase run and other questions
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Conclusion •As long as marketers need ideas to build their brands ,they’re going to need “ADVERTISING AGENCIES” Most admired global leader in the ad industry .• Creating unique high-quality promotions for costumers driven by highly motivated employees and supported by best- in-class processes and continued innovations. • To be responsible towards its society.
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