Advertising is a non-personal form of promotion that is delivered through selected media outlets, under most circumstances, require the marketer to pay for message payment

The main purpose of advertising is to inform people about new

product of services offered by an organization

persuade people to buy this product or make use of the services

offered and then to remind people about the organization and

encourage repeat purchases and use

Advertising that is misleading to the customer

http://www.youtube.com/watch?v=IUu2q7GK2kk

http://www.youtube.com/watch?v=eax7GqQ3Uj4

To trick the consumer into buying the product

Some companies products may have inferior quality compared to the same type of product by a different brand

Customer can sue for false advertising

Filling a complaint to National Consumer Complaints Centre ( with the store name, address, telephone number and the name of your salesperson in hand)

Don’t buy the higher price instead ask the salesperson for a business card and walk out of the store