1. 7 Muhammad Eissa

2. Advertising 3. Agenda Advertising Advertising agencies Advertising plan Advertising techniques Advertising appeals Advertising mistakes 4. Advertising is: The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. 5. Advertising agency An agency can handle overall marketing and branding strategies and sales promotion for the clients. 6. Types of advertising agencies 7. Full service agency Offers a full range of services to many different clients. 8. In-House agency Offers a full range of services, but only works for one company. 9. Boutique Typically specializes in one area of expertise usually creative and usually cheaper. 10. Interactive Agencies Modernized modes of communication are used. The ads produced are very interactive, having very new concepts, and very innovative. 11. Advertising plan Detailed outline of a firm's or a product's advertising campaign which shows what are the advertising objectives, how they will be achieved, and what commitment of resources is required. 12. How to make? Research Writing 13. Research Marketing plan. Advertising strategy. Propose your advertising strategy to your advertising agency. Duration of the plan The budget. 14. Writing Outline a professional report to your plan. - Choose the demographics. -Choose your media channels. -Create a budget. 15. Writing Do market research to better establish your advertising plan. Establish evaluation procedures. 16. Advertising techniques 17. Internet Advertising Techniques Anything you have done through the internet. 18. Direct Mail Advertising Techniques 19. TV Advertising Techniques 20. Print Advertising Techniques 21. Cont. Do understand that a print ad which looks like an ad will fail unless you have an amazing offer. Do understand that copy in quotations gets read 13% more than without quotations. Do understand that ads with lists and bullet points get read more. 22. Outdoor Advertising 23. Advertising Appeals 24. Emotional Words This advertising appeal makes use of positive words to generate positive feelings in the minds of the people about a certain product. words like 'luxury', 'comfort' and 'satisfaction' to create positive feelings. 25. celebrity appeal 26. Scientific Evidence This technique attempts to appeal the masses to use the advertised product, by providing the audiences with survey results. 27. Advertising mistakes 28. Insulting competitors 29. inflating your company 30. borrowed interest 31. recap Advertising Advertising agencies Advertising plan Advertising techniques Advertising appeals Advertising mistakes 32. Any Questions 33. Thank you