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Post on 05-Dec-2014

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Page 1: Advertisement research

ADVERTISEMENT RESEARCH

Page 2: Advertisement research

Here each performer has their own pose to establish their different personalities. The costume presents the slogan ‘Burning up the charts, Burning down the house’.

In the center of focus we have the name of the band in bright colours and in bold font so that it captivates the audience quickly

The picture of the group is the centre of focus which grabs the attention of the reader instantly .

Page 3: Advertisement research

The center of focus is on the name “Booty camp” which relates the the costume and the girls known phrase “Bootylicious”. This grips the audience and attracts the target audience. It also defines the group as it reflects their common phrase and their style.

This costume is genre related as it is typical wear for a RnB band.

The group are poised in formation which is typical for a girl band. The are also shown in Long shot to establish the girls as a girl band and to show their full costume.

The caption in the corner of the advertisement sums up the group in a few words . It is a good addition to the ad as it emphasizes the groups style and lets the audience feel like they personally known the band making it easier to reach the target audience.

The powerful image of the girls’ face represents female power along with the slogan ‘Boot camp” and their costume. This again establishes the group and the type of music they produce.

Page 4: Advertisement research

The formation of the group is typical of a RnB trio.

The long shot of the girl band presents the group to their target audience. It allows the audience to see their costume and style which will attract the target audience and sell the artists.

The costume compliments the background with its colour and also represents the feminine feel of the group. Having them all in similar costume unites them however seeing them all in different positions also shows individuality.

The big name in white is the focus point of the image. Showing the groups name in big font size and in a colour that goes against the background immediately alerts the audience that this is the bands name. This is the most important feature of the poster.

Page 5: Advertisement research

Although the name of the group isn’t in bold writing across the from of the group it stands out because it is mounted on a yellow background which works against the black background to show the name. The name is also in pink which again shows their feminine side.

The girls re not in the typical formation of an RnB trio however the way they are presented shows they are casual and layed back and this sets the tone for the single.

The small slogan in yellow adds a feel to the album.

The location also shows that the group are a casual and street group. The kind of music they present would appeal to people who enjoy listening to ‘easy RnB’.

The costume also reflects the layed back nature of the group and the album which makes it relate to their teen target audience.

Page 6: Advertisement research

Overall

• From the research I have found that girl bands usually present their style through costume, location and the colour scheme. I have found out that the most important features of our poster will be the name of the band and the way they are positioned. This is because these are the focus points of posters and they are what will attract our audience.