advertisement report for shan foods jul2014
TRANSCRIPT
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ONLINE ADVERTISEMENT REPORT20Jul2014 – 07Aug2014
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APPROVED MEDIA PLAN
FEATURES DESCRIPTION IMPRESSIONS
Subtle Branded Recipes
Website Banner Static / Flash 500,000
Pre Roll Max 15 sec video 500,000
Page Branding 1,200,000
IMPRESSIONS 2,200,000
VALUE ADDED SERVICE
Ramadan 10 Recipes from Shan Foods Fanpage will share on Hum Network Social Media
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WEBSITE BANNER AD PERFORMANCE
20 JUL – 07 AUG
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HUM TV
20Jul – 27Jul 28Jul – 07Aug
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MASALA TV
20Jul – 27Jul 28Jul – 07Aug
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CAMPAIGN PERFORMANCE
Site Name Booked Impressions Served Impressions Clicks CTR
Shan-FoodsHUM-728X90 150,000 164,249 508 0.31%
Shan-FoodsHUM-300X250 50,000 180,129 451 0.25%
Shan-Foods-masala-728X90 200,000 241,062 1,112 0.46%
Shan-Food-masala-300X250 100,000 140,633 300 0.23%
500,000 775,347 2,325
WEB BANNER
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PRE-ROLL PERFORMANCE
20 JUL – 07 AUG
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HUM TV20Jul – 25Jul
03Aug – 07Aug
26Jul – 02Aug
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MASALA TV20Jul – 25Jul
03Aug – 07Aug
26Jul – 02Aug
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CAMPAIGN PERFORMANCE
Site Name Booked Impressions Served Impressions Clicks CTR
HUM – ShanFoods (Channa Chat)
250,000
90,000 10,800 12%
HUM – ShanFoods (Biryani Masala) 95,000 13,300 14%
HUM – ShanFoods (Delve) 120,000 10,800 9%
MASALA – ShanFoods (Channa Chat)
250,000
95,000 15,200 16%
MASALA – ShanFoods (Biryani Masala) 110,000 15,400 14%
MASALA – ShanFoods (Delve) 135,000 10,800 8%
500,000 645,000 76,300 12%
PRE-ROLL
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SUBTLE BRANDED RECEIPES
20 JUL – 07 AUG
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MASALA TVhttp://www.masala.tv/ma/shan-dhai-bara-papri-chaat/
http://www.masala.tv/ma/shan-chana-chaat/
http://www.masala.tv/ma/shan-fruit-chaat/
WEBSITE
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MASALA TVhttp://www.masala.tv/ma/shan-dhai-bara-papri-chaat/ Country / Territory New Users Pageviews Avg. Time on Page Pages / Session
Pakistan 543 5,679 0:00:52 4.51
United States 93 1,067 0:00:52 4.1
Saudi Arabia 80 586 0:00:44 3.31
United Kingdom 61 658 0:00:37 4.54
U.A.E 30 467 0:00:43 4.32
India 30 519 0:00:48 7.52
(not set) 28 229 0:00:31 3.52
Canada 24 320 0:00:38 4.1
Australia 17 164 0:01:28 4.21
Bahrain 13 78 0:00:22 3.25
1,000 11,137 0:00:49 4.35
Date Visitors
8/15/2014 649
8/16/2014 175
8/17/2014 24
SHAN DHAI BARA PAPRI CHAAT
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MASALA TVhttp://www.masala.tv/ma/shan-chana-chaat/ Country / Territory New Users Pageviews Avg. Time on Page Pages / Session
Pakistan 316 3,436 0:00:33 6.06
United States 37 571 0:00:24 5.6
United Kingdom 26 424 0:00:32 5.73
U.A.E 24 294 0:00:28 4.26
Saudi Arabia 19 275 0:00:27 5.73
(not set) 13 143 0:00:21 3.67
Canada 9 151 0:00:26 5.39
India 9 273 0:00:55 9.75
Germany 6 54 0:00:44 4.91
Australia 4 80 0:00:36 8.89
491 6,280 0:00:33 5.95
Date Visitors
8/12/2014 80
8/13/2014 316
8/14/2014 63
SHAN CHANA CHAAT
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MASALA TVhttp://www.masala.tv/ma/shan-fruit-chaat/ Country / Territory New Users Pageviews Avg. Time on Page Pages / Session
Pakistan 134 2,069 0:00:35 5.61
United States 26 229 0:00:32 3.95
U.A.E 13 121 0:00:16 4.65
United Kingdom 11 194 0:00:31 6.06
Saudi Arabia 11 155 0:00:30 5.17
Canada 6 73 0:00:24 4.29
Bangladesh 4 30 0:01:31 7.5
Denmark 4 13 0:00:00 3.25
India 4 130 0:00:40 11.82
(not set) 4 82 0:00:40 5.47
233 3,422 0:00:35 5.64
Date Visitors
8/14/2014 22
8/15/2014 151
8/16/2014 28
SHAN FRUIT CHAAT
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SUBTLE BRANDED RECEIPES
Site NameNew Users Pageviews Avg. Time on Page Pages / Session
SHAN DAHI BARA PAPRI CHAAT 1,000 11,137 0:00:49 4.35
SHAN CHANA CHAAT 491 6,280 0:00:33 5.95
SHAN FRUIT CHAAT 233 3,422 0:00:35 5.64
1,724 20,839 0:00:39 5.31
WEBSITE SUMMARY
CAMPAIGN PERFORMANCE
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MASALA TVhttp://www.masala.tv/ma/shan-dhai-bara-papri-chaat/
http://www.masala.tv/ma/shan-chana-chaat/
http://www.masala.tv/ma/shan-fruit-chaat/
Facebook Post
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SHAN CHANA CHAAT
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SHAN DAHI BARA
PAPRI CHAAT
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SHAN FRUIT CHAAT
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CAMPAIGN PERFORMANCE
Site Name Reach Clicks CTR Likes Comments Shares
SHAN CHANA CHAAT 156,416 14,577 9.13% 7,604 182 354
SHAN DAHI BARA PAPRI CHAAT 111,392 9,297 8.35% 4,542 95 220
SHAN FRUIT CHAAT 86,368 7,082 8.20% 3,186 46 116
253,923 30,956 8.56% 15,332 326 690
SUBTLE BRANDED RECEIPESMASALA FANPAGE SUMMARY
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THANKSFOR YOUR ATTENTION