Presented By- Mangesh S. MankarMBA- 2nd SemP.R.Patil College of Management.

Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer.

Edo periodadvertising flyer from 1806 for a traditional medicine called Kinseitan

Egyptians used papyrus to make sales messages and wall posters

Increase sales.

Profit Maximization.

Creating Goodwill.

Product Advertisement:-It particularly includes product, typically it

communicate a message including the name of product.

Institutional Advertisement:-Promoting a concept, idea, or philosophy,

Or the goodwill of an industry or organization.

Public Service Advertisement:-To advertise non-commercial issues like HIV/AIDS

energy conservation and deforestation.

Direct:-It tries to get you to

take action now buy the product Now immediate buying.

Indirect-It tries to point out

the advantages of the product, so if you think about this product later you will buy their brand.

An Advertisement that make direct comparison with competitive brand.

Prepared for Marketing 106 Copyright, Professor W.T.G. Richardson, Seneca College

Relationship between Advertising and the Product Life Cycle

Pioneering

Competitive

Comparative

Product- Product highlights various attributes of the product.

Price- Price helps us in analyzing whether it is competitively priced or not.

Place- Place focuses on efficiency of distribution network of Product.

Promotion- Promotions showcases which mode of promotion is most effective and how do consumers respond to various celebrity endorsements.

It should be based on Human-psychology. It should be Attractive, eye catching. It must be in brief. Communicate basic information. Create an emotional response in

viewers/readers. Be perfectly truthful and absolutely

believable.

Finding the most effective media to deliver the desired number of exposure to the target audience….

Print Media ( newspaper, magzines etc.) Broadcast Media (T.V ) Internet Street Advertising (Billboard, wall painting

etc.)

Deceptive Advertising:-Claiming that a product can do something that it cannot is a clear-cut case of deception (misleading).

-Ad by Nike

Little children are usually not understand the ads, but they understand the pictures...

EXAMPLE

In the picture it is easily seen that the advertisement of pizza is different from what it actually looks like .

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Famous celebrities are hired for advertisements by some companies and by using the product the customers feel themselves like those celebrities

An area where advertisers and marketers must decide what is permissible (and therefore justified and ethical) is impression management.

www.wikipedia.org Product life cycle- www.writiger.com www.flightlne.highline.edu Pictures by:- www.heromotocorp.com Nike ads- www.toxel.com Adidas building soccer ad- www.decodir.com HUL v/s P&G- www.advertworld.blogspot.com Video- www.vuclip.com