advertisement in newspaper
TRANSCRIPT
Advertisement
Advertisement in Newspaper
By Monika Paliwal
AdvertisementPaid form of communicationNon personal- direct to massIdentified sponsorInform and persuade
Advertising MediaPrint media- newspaper, magazinesElectronic media- TV, radio, internetOutdoor media- posters, signboards, wall
writing,Direct mail advertising- sales letters,
brochuresOther media- loudspeakers, specialty
advertising
Print media- advertising in NewspaperTypes of ads-Display adsClassified ad
Display advertisingA display advertisement is a written
message, often accompanied by an illustration or photograph, which can be placed in any section of the newspaper except editorial page and classified section.
It contains- text, logos, photograph, location maps etc
Display ads cont….2 types of display ads- National LocalRate of display ads-Factors- Size of the ad (Full page, Half page,
Quarter page or other Custom Sizes. ) Use of color Graphics chosen Type style and size of text
Pg 3
Half pg, back pg
Full pg ad, national
Local ad
Classified advertisingRun in the classified sectionArranged in sub heads or
grouped into categories such as- “for sale- mobile”
“wanted- kitchen appliance”
“services- plumbing”
“recruitment- technical”
Classified cont…..
Classified cont….It contain text, white space, colors,
photos, boardersRate of classified- usually charged by
the line, The price varies with the number of insertions desired and the particular days chosen.
With boarder
Display classified ad
Text classified
Benefits through NewspaperLarge circulation- reach to large
numberQuick advertisementEffectively low costImmediate and enhanced
response
THANK YOU