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BETTER BUSINESS BUREAU4747 VIEWRIDGE AVENUE, SUITE 200SAN DIEGO, CA 92123

858.637.6199 bbb.org

2015 MARKETING PROGRAM FOR BBB ACCREDITED BUSINESSES

ADVERTISE YOUR BETTER BUSINESS

LEARN ABOUT MARKETING OPPORTUNITIES FOR YOUR COMPANY

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overviewThe Marketing Program for BBB Accredited Businesses incorporates

successful programs like our Famous Faces TV campaign, Famous

Voices Radio campaign, and the Directory of BBB Accredited Businesses.

Then we’ve added special advertising sections in San Diego Magazine that

showcases Torch Award winners and finalists, CBS Outdoor and Pandora Radio.

how does it work?

Your BBB has pre-negotiated special rates and added value for you in these

special sections. As a participant, you buy the advertising you want directly

from our media partners. Each section has been formatted to carry the BBB

brand message reinforcing the fact that Accredited Businesses are committed

to ethics in the marketplace. BBB framework helps consumers decide who

gets their business.

who can participate?Any BBB Accredited Business in good standing can participate in this program.

who are the 2015 media partners?The 2015 media partners include:

• The Famous Faces TV Campaign

• The Famous Voices Radio Campaign

• Pandora Radio

• San Diego Magazine

• Directory of BBB Accredited Businesses

• San Diego Business Journal

• CBS Outdoor

how do we sign up?On the following pages, you will find information for each media opportunity

as well as a sample of the advertising opportunities to help you decide what is

best for your company. Please note the contact information for each media

representative. They will work with you directly to make sure your advertising

is placed in the programs you select. Also please note billing information at

the bottom of each page.

the marketing program for bbb accredited businesses

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In addition to the paid spots, each of our partner television stations also guarantees bonus spots that run as public service announcements thus providing each participant with additional exposure at no additional cost. Participants also receive bonus marketing incentives from the partner television stations that vary year to year.

audience info Daytime Schedule : Gross Impressions Adults 18+: approx. 2 million Evening Schedule: Gross Impressions Adults 18+ approx. 3 million

timing Commitment date: Friday, February 20, 2015 Production Dates: April/May, 2015 Run date(s): June, July and August, 2015

cost $15,000 – Evening News, Prime Access and Late News $10,000 – Morning News/Shows, Noon News, Early Evening News & Daytime $ 5,000 – Morning News/Shows, Noon News & Daytime $ 2,500 – commercial production, required in 2015

contact Sheryl Reichert BBB serving San Diego, Orange and Imperial Counties 4747 Viewridge Ave, Suite 200 San Diego, CA 92123 858.637.6199, sreichert@sandiego.bbb.org

specs Copy pre-approved with predominant BBB message. Copywriting / production fees included in $2,500 commercial production fee.

The Famous Faces TV campaign for 2015 offers three levels of participation: The $15,000 package focuses on the evening news, prime access and late news shows.* The $10,000 package focuses on the early morning news shows, morning shows, noon news and early evening news with some daytime shows.* The $5,000 package focuses early morning news and daytime programming.*

billing info Cash in advance Checks to: BBB serving San Diego, Orange and Imperial Counties

* Not exclusively in that range of time.

bbb famous faces tv campaign

SAMPLE TV STORYBOARD—FAMOUS FACES CAMPAIGN

BBB - “Famous Faces -Jerry Navarra, Jerome’s Furniture” :15 Spot

Sponsors will receive 12x thirty-second announcements on each of 26 SDRBA member stations. Spots will run as free-standing announcements or will be piggybacked with another BBB sponsor as a sixty-second announcement. Each sponsor will receive a minimum of 260 total Radio announcements over the four-week campaign.

audience info The SDRBA member stations include the full complement of Radio formats reaching all demographics of the San Diego population. Each sponsor runs on all stations.stations 20 English language / 6 Spanish language

schedule BBB sponsor schedules will be distributed evenly across all day-parts and days of the week, running Monday-Sunday, 6am-midnight.

reach Sponsors will reach over 925,000 Adults 18+

timing Commitment date: November 14, 2014 Materials Deadline: Copy points needed by November 21, 2014 Production Dates: Early December, dates TBD Run date(s): 30-Second Campaign: January 2 – January 31, 2015

cost $4,800.00

contact Sharon Massey, Executive Director P.O. Box 910285 San Diego, CA 92191-028 858-350-8854, sharon@sandiegoradio.com

specs Copy pre-approved with predominant BBB message. Copywriting/production fees included.

billing info Cash in advance. Checks to: San Diego Radio Broadcasters Association

san diego radio broadcasters association “famous voices” package

BBB TRADITIONAL FAMOUS VOICES CAMPAIGN SAMPLE (:30)

BBB Accredited BusinessAnncr: Nicole Donnelly

Miramar Kitchen and Bath

Donnelly: For almost 20 years Miramar Kitch-

en and Bath has specialized in delivering high

quality bath and kitchen remodeling projects

at affordable prices. Our team is committed

to completing each job without headaches or

delays…and we know our customers appreci-

ate the fact that

we’re a BBB Accredited Business. They under-

stand that means we always strive to conduct

our business with integrity and treat our

customers with respect. So…

Start with Trust … Start with a BBB Accredited Business at bbb.org.

BBB Torch Awards

Anncr: Chad Gardner, Vice President

K-Co Construction

Gardner: As a family owned business, K-Co

Construction is dedicated to ensuring that

your family has the best possible home

remodeling experience. Our distinction as

both a local and international winner of the

BBB Torch Award for Marketplace Ethics,

lets you know we’re committed to being a

company you can trust. So whether you’re

deciding who’s going to handle your

remodeling project … or making another

purchase or business decision …

Start with Trust … Start with a BBB Accredited Business at bbb.org.

San Diego Magazine’s February 2015 issue will profile the Hall of Fame winners of the Better Business Bureau’s Torch Awards for Marketplace Ethics in a vibrant four-color promotional section. Participation in this promotional section also includes a new digital package in which your business will be featured on sandiegomagazine.com for 12 months. This opportunity has been expanded to now include your profile (repurposed from San Diego Magazine’s February issue), plus a photo gallery of up to 6 images and a video of your company.* *Applies to full page advertisers only.

audience info San Diego Magazine’s 400,000 readers and online visitors are the ideal audience for your message. Since 1948, we have built a loyal audience of influential San Diegans. Consider these facts: 20.1% sit on a board; 39.6% are business owners; 89.2% own a home; 65.7% are married and their average household income is $220,000.

timing Note: This issue is limited to previous and current Torch Award winners & finalists.

Commit by: Friday, December 19, 2014 Profile to be approved by: Thursday, January 1, 2015 Mailed to subscribers: Wednesday, January 22, 2015 On-sale date: January 26, 2015 Issue date: February, 2015

cost Full page profile rate is $3,995 net (a $6,795 value) and includes: • Professional color photography • Interview and a 250-word write-up • 250 reprints • Your profile will also appear on www.sandiegomagazine.com for 12 months with a link to your website. • Complimentary subscription to San Diego Magazine for 12 months, plus an unlimited number of gift subscriptions at the special rate of $8 per subscription Half page profile rate is $2,795 net (a $4,295 value) and includes: • Professional color photography • Interview and a 175-word write-up • Complimentary subscription to San Diego Magazine for 12 months, plus an unlimited number of gift subscriptions at the special rate of $8 per subscription Quarter page profile rate is $1,495 net (a $2,150 value) • Professional color photography • Client to supply 50-word write-up • Complimentary subscription to San Diego Magazine for 12 months, plus an unlimited number of gift subscriptions at the special rate of $8 per subscription

contact Karen Mullen, Ad Director 619-744-0525, karen@sandiegomagazine.com

billing info Clients to be billed upon publication with payment due net 30 days or prepayment by credit card.

san diego magazine and sangiegomagazine.com

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The number one source for streaming music Pandora is a free personalized Internet radio. Simply enter a favorite artist, track, comedian or genre, and Pandora will create a personalized station that plays their music and more like it. Pandora is powered by the most comprehensive analysis of music ever undertaken, the Music Genome Project: a project started over ten years ago to capture the complex musical DNA of songs using a large team of highly-trained musicians. For advertisers Pandora is a vehicle that will deliver a display, audio or video message to an exact demo of age, gender and geo. It will not only drive traffic into your locations but also to your website!

audience info Pandora has 78% market share for Internet Radio and in San Diego there are currently over 670 thousand unique users in San Diego. On average Pandora serves about 12 million impressions each week to an 18+ audience. Your impressions would be served to an audience of the EXACT age and gender requested- at which time we can provide up to date unique users for this demo.

product Our main products include Audio, Video and Display. These pre-set packages are based off of an Audio and Display Campaign. Package A: Audio and Display • 250,000 Audio Impressions served to any demo within the San Diego DMA. - Includes 250,000 accompanying added value 500x500 and 300x250 banners. • 25,000 300x250 display impressions served to any demo within San Diego DMA. - All Impressions will run across mobile, desktop and iPad. Package B: Zip Targeted Audio and Display • 250,000 Audio Impressions served within specific San Diego Zip Codes. - Includes 250,000 added value 500x500 and 300x250 banners. • 25,000 300x250 display impressions served to any demo within specific San Diego Zip Codes. - All Impressions will run across mobile, desktop and iPad.

timing Campaign Run Dates TBD- We suggest no less than 3 weeks to a month. Production: Please allow 3 to 5 business days for creating banners and audio spots

cost Package A: $3,250 net Package B: $4,000 net

contact For more information about these packages or additional media opportunities, please contact: Alison Posada 760-330-9594, aposada@pandora.com

pandora radio

The BBB Directory of Accredited Businesses is a one-stop shop for all companies ethical and honest. With each Accredited Business – that means you – receiving a complimentary listing in the yellow page style book, the BBB Directory is just one more lead generation source for your business. Best of all, the BBB Directory isn’t just a book dropped off on the doorstep of nearly 600,000 single family homes annually, it’s also published online through the BBB website, which is trafficked by millions of consumers each year. While all Accredited Businesses are featured in the BBB Directory, you have the opportunity to purchase additional exposure. From quarter page ads in the Directory book to sponsored listings in the online edition, BBB has a package to fit everyone’s needs.

audience info 300,000 copies of the BBB Directory are published every 6 months and are hand delivered to 600,000 Single Family Homes in San Diego county annually. Additional copies are also mailed to all BBB Accredited Businesses.

timing Deadline – Spring/Summer 2015 is 4-1-15 with a distribution date of mid-May. Deadline – Fall/Winter 2015 is 10-1-15 with a distribution date of mid-November.

cost All BBB accredited businesses receive one basic listing as a membership benefit. Additional listings and display advertising are available at costs as low as $100 per issue. There is an advertising option for any budget.

contact Bob Day P.O. Box 710970 Santee, CA 92072 619-972-3948 x101, bob@bbbpages.com

ad specs Ad design is free with all purchased advertisements. Ad specs will be provided to any advertiser wishing to handle their own artwork.

billing info Some payment plans may be arranged on certain ad sizes.

directory of bbb accredited businesses

Does your advertising need a jumpstart? BBB’s Google AdWords campaign gives you extra exposure while co-branding your company with the BBB brand. Now packaged with the BBB Directory of Accredited Businesses, your company can stay a step ahead of the rest as you advertise across multiple platforms and demographics.

* Please note we do not have this program available for all types of businesses, please contact us to inquire.

contact Bob Day P.O. Box 710970 Santee, CA 92072 619-972-3948 x101, bob@bbbpages.com

directory of bbb accredited businesses BBB Google Adwords Program

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CBS Outdoor Americas Inc. (NYSE: CBSO) is one of the largest lessors of advertising space on out-of-home advertising structures and sites across the U.S., Canada and Latin America. Our portfolio primarily consists of billboard displays, which are predominantly located in densely populated major metropolitan areas and along high-traffic expressways and major commuting routes. In addition, we have a number of exclusive multi-year contracts that allow us to operate advertising displays in mu-nicipaltransit systems where our customers are able to reach millions of commuters on a daily basis. We have displays in all of the 25 largest markets in the U.S. and over 180 markets in the U.S., Canada and Latin America, including in some of the most heavily trafficked locations, such as the Bay Bridge in San Francisco, Sunset Boulevard in Los Angeles and Grand Central Station and Times Square in New York City.

audience info From larger-than-life Bulletins to dramatic Posters, reach millions of consumers every day with San Diego billboards. Whether you choose a Bulletin or Poster, our San Diego billboard advertising options make it easy to create buzz for your brand by reaching busy commuters directly at the point of purchase. When you choose outdoor advertising options from CBS Outdoor, you have the power to influence purchasing decisions before they’re made.

timing Start dates of campaigns TBD with advertiser depending on desired locations availability. Duration of each campaign stated below within the packaged bundles. Final artwork to be uploaded with our printer no later than 3 weeks prior to start date of campaign.

packages Below are summaries for 3 different campaign options attached depending on the type of promotion or campaign being advertised. 1. A year-round freeway bulletin rotary campaign targeting a client approved pool of locations. Perfect for premium branding opportunities and consistent top of mind awareness 2. A year-round hyper focused poster rotary campaign targeting a client approved pool of locations. Perfect for premium branding opportunities and consistent top of mind awareness. 3. A 4 week poster blast consisting of 30 units. Perfect for a short term promotional blast to the entire county.

contact For more information about these packages or additional media opportunities, please contact: Spencer Gattinella Local Sales Manager619-283-7074spencer.gattinella@cbsoutdoor.com

cbs outdoor

San Diego business has a pulse of its own; it is magnetic, entrepreneurial, innovative and dynamic. The San Diego Business Journal keeps its finger on the pulse of the regions business better than any other media source. Each week more than 48,000 CEOs, executives, senior managers and other influential decision-makers rely on the Business Journal for the business news they need most. This loyal readership translates into a powerful group of potential clients and customers for your business. Through print and digital advertising, we put your company at the forefront of our readers’ minds and position it as an industry leader.

readership 48,000 + weekly readers, 13,000+ subscribers& subscriber Upper management, C-level executives, average age 51, average household profile income $240,000, average net worth 2.20 million, 86% home owners and 91% influence the purchase or leasing of services and products for company.

advertising • Materials will be due the Thursday prior to the Monday publication by Noonoptions • Ads will also be in our online version of the SDBJ • Full color included • Assistance with creating your ad at no extra charge • Subscription to the SDBJ for a special rate of $59.99 • 2015 Book of Lists included with paid subscription • Check or Credit Card for payment required at time of order

Marketplace/Classified 13 weeks, 17 weeks, 26 weeks OR 52 week contracts available. Cost & Specs: Single size: 3.25”w X 2.0”h - $160/week, $150/week, $140/week OR $130/week Double size: 3.25”w X 4.0”h - $235/week, $225/week, $220/week OR $195/week Triple size: 3.25”w X 6.0”h - $360/week, $330/week, $305/week OR $280/week Additional sizes available

Display Advertising Artwork due the Thursday prior to the Monday publication by Noon. Cost & Specs: • Digital advertising available please email koreyc@sdbj.com for details • ¼ page display ad 4.82”w X 6.625”h $1500.00/per insertion • ½ page display ad 9.85”w X 6.625”h $2500.00/per insertion

contact To reserve your space please contact: Korey Castillo, Account Executive Office: 858-277-6397 Cell: 760-505-9551 koreyc@sdbj.com

san diego business journal

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