advert ricardo oliveira
TRANSCRIPT
Advert
English
Rua Professor Veiga Simão | 3700 - 355 Fajões | Telefone: 256 850 450 | Fax: 256 850 452 | www.agrupamento-fajoes.pt | E-mail: [email protected]
Escola Básica e Secundária de Fajões2011/2012
Teacher: Lucia Santos
Student: Ricardo Oliveira
Introduction
• In this paper I will talk about advertising and some things to watch out.
What?
• To promote and sell their products and services to consumers, companies resort to various forms of marketing communications - advertising, marketing, sponsorships, product placement, spamming, telemarketing ... to achieve their goals. Advertising is the most common and easily recognized by all.The advertisements are intended to persuade consumers basic, displaying and demonstrating the best qualities andcharacteristics of products and services using consumer model to buy the product and get the same satisfaction.
Advertising industry techniques?
• Public relations
• Sales promotion
• Direct marketing
• E-marketing
Rua Professor Veiga Simão | 3700 - 355 Fajões | Telefone: 256 850 450 | Fax: 256
850 452 | www.agrupamento-fajoes.pt | E-mail: [email protected]
Advertising industry types?
• Institutionally advertising - not for profit, just want the disclosure of information, raising awareness of social, cultural, civic ...
• Commercial advertising - seeks to promote a product or service, with the general consumer, to encourage its use for profit.
Rua Professor Veiga Simão | 3700 - 355 Fajões | Telefone: 256 850 450 | Fax: 256
850 452 | www.agrupamento-fajoes.pt | E-mail: [email protected]
Misleading advertising
• Currently there is concern on the part of officials to protect consumers against this type of advertising. Often it happened that a consumer attracted by the spectacular advantages of the articles or the prize that went with it were taken to acquire something whose price / quality ratio was very poor, the product did not match the advertised among other situations that arose and unfortunately still arise. At European level there are policies that establish what is misleading. Despite that penalties, this does not prevent companies that still arise to try, in a more disguised.
Rua Professor Veiga Simão | 3700 - 355 Fajões | Telefone: 256 850 450 | Fax: 256
850 452 | www.agrupamento-fajoes.pt | E-mail: [email protected]
My advert
Rua Professor Veiga Simão | 3700 - 355 Fajões | Telefone: 256 850 450 | Fax: 256
850 452 | www.agrupamento-fajoes.pt | E-mail: [email protected]
The end
Rua Professor Veiga Simão | 3700 - 355 Fajões | Telefone: 256 850 450 | Fax: 256
850 452 | www.agrupamento-fajoes.pt | E-mail: [email protected]