Name: Harry Jenner

BTEC Creative Media ProductionAdvert Analysis

Name of Product: Compare the market (The first meerkat Advert)

Advert Details (what happens?):

Music & Sound Effects:

Text:

Group Roles:

Audience:

Message:

There is a meerkat explaining that people are mixing up comparethemeerkat.com and comparethemarket.com.

No musicSlogan: “Comparethemeerkat.com, comparethemarket.com. Simples” After this slogan the meerkat makes a “squeak” noise and winks at the camera.

Deal from computer on compare the market and small text at the bottom of the screen with detail on offers. Posters/ signs at the end showing compare the market, “For an easy way to save money on your car insurance go to comparethemarket.com”

Adult, male and females, who are searching for deals on car insurance. Children may also see this advert and tell their parents about it, children would be attracted because of the furry animated meerkat.

The aim of this advert is to help people remember the website name and talk to people about the ‘randomness’ of the advert. This then causes more people to know about the advert and popular.