ADVERT ANALYSIS

THE ADVERT https://www.youtube.com/watch?v=62xLWZgx4Ko The Advert is by Twix and it is called left twix or right twix

SHOT TYPES From Start to finish there is a varied amount of quick cut camera angles involved throughout the advert, such as the first shot of the advert is the two twix owners in a mid shot with the factory in the background holding the twix, there is a long shot to show the conflict between the owners showing them scrapping and spectators holding them back, some area establishing angles such as a high angled landscaped shot, a low angle wide shot of a field and one of owners.

CAMERA ANGLES There is a few different shot types used within the advert such as there is a scene where the camera is panning right whilst entering a shot showing ne of the owners developing blueprints, there is a still shot used showing the development of the factory without panning, a tilt is a forward tilt is used when the factory is being presented.

ICONOGRAPHY The Twix icon is shown throughout, which is the iconography because it is icon (instantly recognisable)

EDITING Editing is rather important in this advert because of the amount of transitions, cuts and different uses of camera angles within the filming

For example; for the transitions, a transition takes place when it shows the left Twix owner (shown on the left hand side in shot) drawing up the plans for his factory then immediately transitions to the right Twix owner (shown on the right side in shot) drawing up the exact same plans to comedically show the similarities between right Twix and left Twix.

For cuts there is a there are many scenes which takes pace which rely very heavenly on sharp cuts, for example there is a scene where four cuts are specifically done to establish where one of the owners wants to put his factory, four shots transition into three cuts all squeezed in about 5 seconds showing him going to the field, walking to spot and marking the spot with a flag.

LIGHTING The lighting is rather balanced within each scene of the advert, during day scenes its quite a dusk looking colour its not as bright as day should be and within night its virtually pitch black with shades of focused light on certain areas on screen.

Lighting makes up the advert because it can show what wants to be scene and what doesn’t, it can set up moods and highlight important aspects to the advert

SOUND/MUSIC There is no diegetic sound for this advert there is mostly a slightly faded out soundtrack which is mostly the same all the way through, there is a voice over which consists of the entire advert

A television soundtrack is usually made up of a consistent score or jingle, which tends to sometimes fade in and out were certain events in the advert occur were a sound effect, voice over or for just effect In general.