Advert Analysis

By Beth Oliver

Green DayThis is a magazine advert for Green

Day’s single ‘Wake me up when

September ends’.

The font matches the genre of the band

which is punk/rock. The font is also

known as the band’s brand identity. The

image in the background looks like it is

from a gig or a concert which would link

in with the genre. The lead singer is

clearly shown in the last third of the

advert; this promotes the band and the

lead singer. The main colour

scheme/house style is black, white and

red. Black and red are commonly

associated with this genre of music.

The advert contains all the information

any one who was interested in the

band’s CD would need; e.g. Information

about the single and the upcoming

album. As well as images of what the

CDs will look like, so it makes it easier

for people to spot when looking for them.

RihannaThe main colour scheme for this advert is grey, white and red; this could suggest something dark or sinister, as these colours aren’t normally associated with mainstream music or this artist. The main image is of the artist, this promotes the artist, as well as adds to the spooky, sinister feel of the advert (mise – en – scene). The name of the artist is in a clearly displayed in a bold white font on a black background; this again promotes the artist. Some of the tracks are in red which makes them stand out against the white background. This advert would stand out in a magazine because of the black and white effect and the direct mode of address (eye contact of the artist).