ADVERT ANALYSIS

ADVERT

THE HORRORS- SKYING

• The album cover was designed by Neil Krug, who has worked with other musical artists such as Foals and Bat For Lashes. The majority of Krug’s work is rather surreal, and is mainly heavily-edited photography.

IMAGES USED IN THE ADVERT

• The rather ethereal image used in the advert is artwork by Neil Krug. The image takes up the majority of the advert, besides the bottom of the advert where album ratings etc. are displayed on a background of solid colour.

TEXT USED IN THE ADVERT

• The text used in the advert is bold, and is in a contrasting colour to the mainly blue\ green background. The text is all in capitals.

• The font used is rather straight and uniformly, contrasting with the background image.

RELATIONSHIP BETWEEN TEXT AND IMAGES IN THE ADVERT

• There is a contrast between the text and the image used on the advert. The image used is rather hazy and “psychedelic”, which could be representative of the artist’s music.

• The text is bold and solid compared to the image, it stands out from the hazy background.

ICONOGRAPHY IN THE ADVERT

• The advert (and the album cover) is similar to the band’s last release; it uses bold, contrasting text against an ethereal background. It could easily be representative of the music featured on the album

INSTITUTIONAL CONTEXT OF THE ADVERT

• The advert is for the artist’s third album, which was preceded by the album that made them become an established, fairly well-known band signed to a major label.

• Few details are given about the artist other than their name and the name of the album; there is no known need for “the first album by” etc.

• The four star ratings by major publications shown at the bottom of the advert also support the positive reputation of the artist.

WHAT WE CAN LEARN ABOUT THE TARGET AUDIENCE FROM THE ADVERT

• Seeing as the advert was featured within major music publications (more often than not taking up a full page), it goes to show that the band was fairly well-known at the time, and the audience for those publications were likely to be aware of the band.