adversitement 2010 site catalyst impressions
Post on 21-Oct-2014
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TRANSCRIPT
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SiteCatalyst
Impressions of default reports & features
Adversitement 2010 ©
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Dashboards
Adversitement 2010 ©
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Adversitement 2010 ©
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Adversitement 2010 ©
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How are data collected?
Adversitement 2010 ©
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How are data collected?
s.pageName=“Category:Computers”
Adversitement 2010 ©
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How are data collected?
Adversitement 2010 ©
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How are data collected?
Adversitement 2010 ©
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Adversitement 2010 ©
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Adversitement 2010 ©
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Adversitement 2010 ©
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Visitor Retention and Growth
• Are people returning to
our site?
• How often?
Adversitement 2010 ©
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Funnels
Adversitement 2010 ©
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Funnels
Adversitement 2010 ©
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Page flow
Adversitement 2010 ©
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SiteCatalyst
Impressions of customizations
Adversitement 2010 ©
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Adversitement 2010 ©
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Adversitement 2010 ©
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Data integration
CRM systemMarketeers SiteCatalyst Product DB Genesis
Adversitement 2010 ©
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Omniture SiteCatalyst
Example reports for travel
Adversitement 2010 ©
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Reporting by facet
Adversitement 2010 ©
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Reporting by facet
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Reporting by facet
Adversitement 2010 ©
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Reporting by facet
Adversitement 2010 ©
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Bubble charts
Adversitement 2010 ©
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Customer segmentation
FamiliesGuests
Europreanbusiness clients
Loyal visitors
• Traditional segments
Adversitement 2010 ©
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Customer segmentation
Returning visitors
Direct traffic
Googlers
Plans to depart in less than 1 month
• Modern customer segments
Adversitement 2010 ©
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Questions and answers
Thanks!
For more information and/or questions:
Adversitement 2010 ©