Upload File

advergames - aula005

21

Upload: rafael-naruto

Post on 04-Dec-2014

364 views

Category:

Design


0 download

Report

DESCRIPTION

Último conteúdo de nosso módulo da Pós-Graduação sobre Advergames.

TRANSCRIPT

Page 1: Advergames - Aula005
Page 2: Advergames - Aula005
Page 3: Advergames - Aula005
Page 4: Advergames - Aula005
Page 5: Advergames - Aula005
Page 6: Advergames - Aula005
Page 7: Advergames - Aula005
Page 8: Advergames - Aula005
Page 9: Advergames - Aula005
Page 10: Advergames - Aula005
Page 11: Advergames - Aula005
Page 12: Advergames - Aula005
Page 13: Advergames - Aula005
Page 14: Advergames - Aula005
Page 15: Advergames - Aula005
Page 16: Advergames - Aula005
Page 17: Advergames - Aula005
Page 18: Advergames - Aula005
Page 19: Advergames - Aula005
Page 20: Advergames - Aula005
Page 21: Advergames - Aula005

SUGAR-SWEETENED P1 P2 P3 P4 BEVERAGE PRODUCT PRICE … · 2017-01-26 · (web sites, social media, viral marketing, emails, and advergames) → mobile phones → cross-promotion →

Nuevas fórmulas publicitarias: los advergames como … · 2012-09-07 · 3 3 Cuadernos de Gestión Vl 43 43 ... desarrollo de comunicaciones de marketing en un entorno mediático

Analysing cross-cultural design in advergames: a

UvA-DARE (Digital Academic Repository) Weet wat …cognitieve inspanning kost, maar dat in de context van advergames deze inspanning veelal gericht is op het verwerken van het spel;

The author would like to thank James Wilkie, Kyle ... · Advergames are a particular form of “branded entertainment” which is the insertion of a brand within an entertainment

Advergames Primary Goal: To Increase Awareness of and Ultimately Sell A Product Through Games Understanding advergames in your life

Case studies in strategic science to inform public policy · Evaluate Marketing Impact • Playing unhealthy advergames increases unhealthy snack consumption (Journal of Children

FTC Putting Disclosures to the Test Workshop transcript ......Well, first off, several studies actually indicate a low level of disclosure prevalence in advergames and, in particular,

Medios no convencionales - WordPress.com · Advergames. Title: Diapositiva 1 Author: Basile Claudio Created Date: 9/28/2015 9:08:56 PM

InterACT2010 Oficina de Advergames: Alex Pinheiro

Analysing cross-cultural design in advergames: a ... · Analysing cross-cultural design in advergames: a comparison between the UK and Brazil. 3. Serious The integration of brand

Advergames Uni. Valencia

Character Awareness in Advergames Influences Children’s ...cdmc.georgetown.edu/wp-content/uploads/2012/08/Dora-Poster_Fin… · •Advergames featuring popular media characters

Corporate Social Responsibility in Advergames: Adjusting … · 2020. 3. 19. · 3 ABSTRACT This research aims to understand the impact of Corporate Social Responsibility (CSR) initiatives,

Advergames - Aula004

CONSULTATION RESPONSE - Obesity Action Scotland...FSA/Ofcom nutrient profiling model is used to assess food and drink advertised online (such as on video-sharing platforms or advergames),

Advergames - University of Bath...advergames are adverts. • Advergames persuade on a subconscious, emotional level. º Advergames can change children’s behaviour without their

UK Soft Drinks Responsibility Report 2015 · paid-for media; print, radio, the internet and social media, including advergames. ... less TV ads viewed by children for less healthy

Fiestas Interactivas - Catalogo - Alquiler de PCcatalogo de juegos MEMOTEST ADVERGAMES Swiss Medical - Argentina UN CLÁSICO QUE SIEMPRE SE REINVENTA Tenemos diferentes modalidades

Fiestas Interactivas - CatalogoFIESTAS INTERACTIVAS catalogo de juegos MEMOTEST ADVERGAMES Swiss Medical - Argentina UN CLÁSICO QUE SIEMPRE SE REINVENTA Tenemos diferentes modalidades

CONSUMER PERCEPTIONS ABOUT THE BRAND CAIPIRY … · que o mercado de jogos e advergames também tem respondido financeiramente. De acordo com a Screen Diggest, empresa que colhe dados

Advergames: It’s not child’s play - Agnes Nairn · 2013-01-23 · Advergames: It’s not child’s play Family and Parenting Institute 5 WHAT IS AN ADVERGAME? There are two formats

Advergames body in fashion

Advergames Features & Benefits presentation

1 Christian O. Petersen 16 years of Games mobile and marketing Producer of over 100 advergames x x Getting brands to pay for in-game purchases Iryna Liashchuk

Advergames Report - UK Families and Parenting Institute

Sugar Reduction The evidence for action · advertising in many different forms both old (eg TV advertising, radio, cinema, press and billboards) and new (eg advergames, social media,

MARKETING TURÍSTICO Y ADVERGAMES: EL CASO DE ......El marketing turístico ha experimentado profundos cambios en los últimos años debido al impacto de las nuevas tecnologías (Huh

Advergames - Aula003

MEDIUM- SHORT-TERM AND REPETITION EFFECTS OF …Advergames, online videogames created to promote a brand or its products, allowing them to be face-to-face with customers, anytime,

Advergames: games as marketing tools - VINCE VADERvincevader.net/articles/artigo_bdp_final_BB.pdf · Advergames: games as marketing tools ... customers who mailed in proof of purchase

Has Advertising Lost Its Meaning? Views of UK and …...decades as e-mail, search engines, smartphone apps, advergames, social media networks, mobile, and other forms of digital media