advantage overview - free book
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This presentation introduces "The Business Advantage Model" & the book "Advantage - A Roadmap for Entrepreneurs & Leaders in the Digital Age". It includes a Special Offer link to get a Free copy of the book intelligentorg.com's best seller for a limited periodTRANSCRIPT
BEYOND THE BUSINESS PLAN
TOWARDS AN AGILE ROADMAP FOR
ENTREPRENEURS
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Objectives
Increase successful outcomes for Entrepreneurs
Reduce failure rates & Fail early
Provide an Agile – Organic approach
Provide a compelling focus
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Questions that must be answered
The Answers
Move us forward
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Traditionally
The Business Plan
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Harvard Business Review 2011
A recent study by Harvard Business school indicates that
New Venture failure rates are between 30% and 90%
depending on how you define the criteria for failure:
• 30% to 40% where investors liquidate and lose most or all
of their investment.
• 70% to 80% where the business stakeholders fail to see
expected ROI
• 90%-95% where the business declares a projection and
fails to meet that projection
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University of Tennessee Study
We need to improve what the entrepreneur does?, How? & When?
“The right things, The right way, at the right time”
People & Human Systems Challenges for Entrepreneurs
Uncertainty
Change
Alone
New
Volume/Capacity
Variety/Competence
Lots of advice & info
Enable Comfort & Confidence
Framework/Methodology Systematic & Models
Rules & Guides & Process
Quantitative & Qualitative techniques
Phases & Templates
Time
When?
Focus
Priorities
Direction
Alignment
Productivity
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Agile Framework & Method
The current
Stage/Phase
Being
worked
The priorities &
Selection for Next
stage
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Focus on “Advantage”
“A condition or circumstance that puts one
in a favourable or superior position”
“What if we could have every stakeholder with
this focus on their role and outputs ?”
Sources of Advantage create,
Market Competitive Advantage which result in,
The Customer experiencing value leading to,
Stakeholder Value Creation
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Advantage-Value-Differentiation
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Be Clear on you advantages Internal Advantage
What are our sources of advantage core competence, capability, process, offerings in the home market and how do they apply or are adapted for a foreign market.
Market Advantage
What is our core advantage over the competition in the markets, is it different from the home market and how do we adapt and leverage
Customer Advantage
Is there a compelling value proposition for a customer or group of customers in the new market
Strategic Advantage
When we consider our internal and external advantage does it give some level of strategic advantage that might allow for achieving a leadership position
Co
mp
etitiv
e
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Manage and Align Sources
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Ideas, Innovations, Inventions & Enterprises
An Idea ≠ An Innovation ≠ An Invention ≠ A business
An Idea (Thought) Something, such as a thought or conception, that potentially or actually exists in the mind as a product of mental activity
An Invention (Creation) An invention is a unique or novel device, method, composition or process
An Innovation (Use) more effective products, processes, services, technologies, or ideas that are readily available to markets, governments, and society
Enterprise (Undertaking) A project, company, business, organization, or other purposeful endeavour.
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Entrepreneurs, Intrapreneurs & Leaders
Entrepreneurs
Create purposeful enterprises, most often commercial businesses, but not exclusively.
Operates a business venture and assume much of the associated risk
Are driven by an unshakable sense of purpose, may not always be rational & Strategic but make up for it with their passion & inspiration, or
Are rational, fact-driven force who takes the reins of a new business and implements process, setting goals and systems of accountability (Important when scaling)
Intrapreneurs Are Entrepreneurs within a venture or organisation
They seek to enhance value and take risks within the venture
A key skill for Leaders of multi-national subsidiaries or business units
Leaders Inspire, Influence & Create support
Followers cede power to the leader
Managers Plan, Organise, Staff, Lead and Control
management is assigned power to the manager
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An Agile approach with Focus
Advantage
Business Performance
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Market
Definition
Market Entry -
Beach-Head
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How does it work?
Compelling need
for a solution
confirmed
Innovative Solution &
Advantage Defined
Potential
customers
confirm purchase
criteria
Market confirmed
attractive
Promoter
credentials &
capability
Promoters aligned
& Organised
Expectation
resources
available
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Advantage Life Cycle
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Conclusions
• Agile Framework driven by Information, Data & Learning
• “The right things, the right way at the right time”
• Cultural and Operational focus on Advantage
• Connects actions to customer and business outcomes
• A Roadmap for starting and scaling an enterprise
• Connects the stages with important functional and business
outcomes
• Small % improvements in success rates can have large
economic impact.
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UK based on Dept. BIS Report 10/12
• 2011 -2012 new starts 225k
• 10% improvement in success after 4 years 22,500
enterprises (SME)
• Ave employment 10, ave. T/O £1.24m
• Impact on T/O for economy £2.8bn
• Impact on employment for economy 225k jobs
• Numbers averaged
• Note SME 99.9% of all UK private businesses, 59% of employment, 49% T/O
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How can I get a copy of the book?
Preview @
http://intelligentorg.com/preview-advantage/
PDF eBook
http://advantage-book.com
Paperback version
http://amzn.to/15F5JfT (Amazon))
Kindle eBook
http://www.amazon.com/dp/B00D3I72OI
ePUB , other eReaders (Nook etc.)
http://www.smashwords.com/books/view/321187
Learn more about The Business Advantage Model™
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For a limited period get a free
PDF version of the book at
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