advancing trust together. the birth of bbb bbb accredited businesses… > build trust >...
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Advancing Trust Together
The Birth of BBB
BBB Accredited Businesses…> Build Trust > Advertise Honestly > Tell the Truth > Are Transparent > Honor Promises > Are Responsive > Safeguard Privacy > Embody Integrity
The Role of the BBB Accredited Business in the MarketplaceBBB Business Reviews®
Advertising Honestly Supporting the BBB in Educating
Consumer about scams and poor business practices
Building communities where buyers and sellers trust each other
Moving the Marketplace Forward> Defining the boundaries of
effective self-regulation > Redefining trust> Leading consumer advocacy
outreach > Providing proactive consumer
education> Offering innovative new products
and services
Adapting to a Changing MarketplaceWebsite AdvertisingOnline Business Reviews SES Social Networking Mobile MarketingSun and Shoppers Ads
Website Slide• Why?
• BBB.org is ranked high for search engine optimization
• Plain language type of business searches
• BBBOnline
• So what does that mean to you?
• Potential customers are finding YOUR BUSINESS on BBB.ORG
• Your local BBB receives over 2000 pageviews daily and that number is increasing all the time
Proof in Numbers
> 87 million BBB Business Reviews®
requested• 78 percent increase over five years
ago
> 6 million visits to BBB.org monthly> 1.1 million complaints resolved
annually
Claim Your Business Review
BBB Website Accredited Business Only Password
Protected Section Login from top left corner of BBB homepage
Accredited Business Services Website
>
Video Help
Customize Your Review
BBB Accredited Business Distinct Inquires
On Line Marketing- The BBB On Line SealThe only official BBB seal to display on your company’s website
• What is it?
• Consumers can click on your BBBOnline seal to see your company’s “BBB Business Review”
• Dynamic - don’t copy and paste!
• SEO Enhanced
• How do I get it?
• Website Review
• Instructions sent by e-mail
Online Marketing – Request a Quote• Potential customers can request quotes right
from your BBB Business Review!
• What is Request a Quote?
• An email request a quote system on your Business Review and on our website
• Customers enter a description of the service or product needed
• You will receive quote requests by e-mail
your Check Your
E-Mails
Print Marketing – Accredited Business Print
SealsStart With Trust – advertise your BBB
Accreditationbusiness cards . flyers . brochures
invoices . directories . newspaper adsPut them on your:
• For use in blue (preferred) or black
• “BBB” should be no smaller than 1/8 inches tall
• Must be at least 0.5 inches tall
• For small or low quality advertising
Networking & Sponsorship Opportunities
Business Ethics Awards
• Celebrate excellence and support ethical business in our community.
• Held Annually in Calgary and Lethbridge
• Nominate a company anytime on our website
Stampede Warm-Up
• Games, Prizes and Sponsorship Opportunities
• Held later part of June before Stampede each year
Added Value Programs
Business2Business Discount Program
• Promoted Monthly in BBB Examiner Newsletter• Discounts - For you and your employees
ELECTRONIC MERCHANT RATESAffinity Programs
HUMAN RESOURCES HELP LINE
ELECTRONIC MERCHANT RATES EMPLOYEE BENEFITS
HOME AND AUTO INSURANCE COLLECTION SERVICES
COMMERCIAL INSURANCE HEALTH SERVICES (PRIVATE)
Join our BBB’s Facebook and Twitter Pages!
• Facebook – www.facebook.com/CalgaryBBB• Twitter – @CalgaryBBB
• Why…- We regularly put updates on our Facebook,
Twitter and calgary.bbb.org sites that effect your businesses; such as, Phishing Scams, Important Events and News.
Other Marketing Opportunities
Benefit from your reputation!Advertise in our BBB Sections
• Calgary Sun
• Lethbridge Shopper
• Medicine Hat Shopper
Lethbridge Shopper contact: Juanita [email protected]
Online Marketing - Search Engine Solution
(Adwords)(Organic Search Results)
Combine your BBB Accreditation with the power of Google
Easy Low-cost No Risk Live 24/7
Online Marketing – Featured Listing
• Your company will be listed near the top of the business listings
• Business name will appear in a turquoise box
• Low cost
• Industry specific
• Draw attention to your Business Review
For More Information on SES and Featured ListingsCall Sheila at 403 245-2134 or e-mail [email protected]
Advancing Trust Together> Businesses• Abide by standards- Licensing• Honor your promises- Review advertising
print and website• Act with integrity
So How Do You Apply to Renew
Your Accreditation?1. Check your licensing-business and competency.2. Review your advertising-print and website.3. Check your print seal.4. Review your Type of Business.5. Update all your information-business size, address,
phone number, e-mail.6. Join BBB On FaceBook and Twitter7. Claim your Business Review8. And lastly…
Relax and Watch the Mail for Your Invoice!
