advancing today's people centric university library through marketing and collaboration

Sharon L. Bostick, Ph.D.Dean of Libraries

University of Missouri - Kansas CityUnited States of America

[email protected]

Mark Mattison, MPAAdvancement Officer

University of Missouri - Kansas CityUnited States of [email protected]

Online Information Conference December 2, 2010

Advancing Today’s People-Centric University Library through

Marketing and CollaborationCase Study: UMKC Libraries

(MIS)PERCEPTIONS ABOUT LIBRARIES

All about BOOKS

• “Everything’s electronic and available online.”

Who needs libraries?

• “I can find everything I need using Google.”

Who needs librarians?

• “Libraries are stuffy and quiet and boring.”

Who wants to hang out in a mausoleum?


REALITY ABOUT UMKC LIBRARIES

All about PEOPLE

• Networked resources extend well-beyond physical walls

• Library travels with users

• Librarians connect people with information

• How people interact with information is central focus


PERCEPTION MEETS POTENTIAL

Communications goals•Increase awareness and use of services and resources.•Increase awareness of impact to UMKC and the greater community.•Increase awareness of giving opportunities and outcomes. •Build prestige and reputation.•Promote opportunities to engage.•Communicate policy and procedure changes.Stakeholders•Library faculty & staff •Library Users (students, faculty, staff, and community)•Benefactors (donors and advocates)

- From UMKC Libraries 2008 Communications Plan


PERCEPTION MEETS POTENTIAL

Focus Areas• Programs and professional services• Information held and collected• Physical space - current and potential uses

Strategic Marketing• Identify stakeholders and key messages to each• Identify opportunities for partnering and collaboration• Combine traditional and Web 2.0 tools


OUR PEOPLE-CENTRIC FOCUS

Programs and professional services• Call, email, and text-a-librarian services• Copyright education and support• Classroom instruction• Embedded librarians• Electronic and physical resource delivery• Integrated curriculum resources• Interlibrary loan• Research assistance



Information held and collected• Database subscriptions• LibQual results• Monographs and e-books• Multi-media resources• Print and electronic journal subscriptions• Special Collections




Holdings: The Warren Durrett CollectionStakeholders and message• Library supporters, Conservatory supporters, Kansas City community • “Our collections include more than just books.”• “We honor our donors.”• “We celebrate, preserve, and provide access to Kansas City’s heritage.”Partnering and collaboration• Friends of the Library• Friends of Jazz• Conservatory Jazz Ensemble• Historic venue on “18th & Vine”Tools• Blogs, social media, website promotion • Newsletters, events calendars, fliers, postcards, print ads• Press releases and press coverage• Personal invitations from Friends board


Physical space - current and potential uses• Collaboration space• Café• Events and receptions• Exhibits• Gallery space• Meetings• Performance• Rehearsal• Research, study, work space




Physical Space: The African American Read-In

http://www.youtube.com/user/UMKCLibraries#p/a/f/0/munaR8HAt38

http://www.youtube.com/user/UMKCLibraries#p/a/f/0/munaR8HAt38



Physical Space: The African-American Read-InStakeholders and message• Students, African-American student groups, faculty, staff, community • “The library is a place to come together.”• “We celebrate diversity.”Partnering and collaboration• Division of Access and Equity• Office of Multicultural Student Affairs• Black Studies, English, Theatre departments • Friends of the LibraryTools• Blogs, social media, website promotion • Newsletters, events calendars, fliers, postcards, print ads• Press releases and press coverage• Targeted invitations to select UMKC departments, courses, and student groups

ESTABLISHED PARTNERSHIPSAt UMKC: • Academic Departments:

• Black Studies• Communications• Dance• Engineering• English• Foreign Languages• Geosciences• Law• Music• Theatre• Women’s Studies

• Division of Access and Equity• KCUR Public Radio• Student Affairs• Student Government Association


• Women’s Center• Writing Center

In the community:• American Jazz Museum• Consensus (non-partisan public engagement nonprofit)• Friends of the Library• GLAMA (Gay & Lesbian Archives of Mid-America)• Kansas City Museum• Kansas City Public Library• Kansas City Urban Core Group• Mutual Musicians Foundation• National Archives• Nelson-Atkins Museum of Art• YMCA Young Achievers• AND MORE!

PERCEPTION MEETS REALITY


Broadcast Management Class “Apprentice” Assignment



Broadcast Management Class “Apprentice” AssignmentStakeholders and message• Students, Kansas City community • “The library offers much more than books.”• “UMKC Libraries belong and are important to the entire community.”Partnering and collaboration• Communications Department• Friends of the Library• KSHB-TVTools• Canvassing• Classroom instruction• Interviews• Literature reviews



World Record Robot Dance




http://www.youtube.com/user/UMKCLibraries#p/f/7/c7sf8O7gT2M

http://www.youtube.com/user/UMKCLibraries#p/f/7/c7sf8O7gT2M

MEASURES OF SUCCESS


2010 LIBRARY OF THE

YEARFor distinguished achievement in library

services.

http://www.umkc.edu/news/news-release.asp?id=938

MAKE YOUR OWN REALITY

1- Make the investment to examine your stakeholder groups and determine key messages for each.

2- Be creative in developing partnerships and collaborations. Any level of participation provides dividends to all parties involved.

3- Develop some standard marketing procedures, then re-examine (adding to or taking from) them with each event or program.


MAKE YOUR OWN REALITY


http://www.youtube.com/watch?v=qAvva6-2rCU

http://www.youtube.com/watch?v=qAvva6-2rCU


UMKC LIBRARIES RESOURCESUMKC Libraries • Web Site – https://library.umkc.edu• News Blog - http://library.umkc.edu/blog/news-blog• Friends of the Library Blog - http://friends.library.umkc.edu/• Strategic Plan – http://library.umkc.edu/sites/library.umkc.edu/files/files/publications/ul-strategic-plan-2008-2013.pdf• LibGuides - http://libguides.library.umkc.edu/• Construction Web Cam - http://oxblue.com/pro/open/umkc/millernicholslibrary

Facebook • group/”fan” page – http://www.facebook.com/UMKC.Libraries• admin/”friend” page - http://www.facebook.com/joeyroo

Youtube page – http://www.youtube.com/umkclibraries

Twitter page –http://twitter.com/umkclibraries

Slideshare page - http://www.slideshare.net/UMKCLibraries

Flickr page – http://www.flickr.com/photos/umkclibraries

Linked-In group page – http://www.linkedin.com/groups?home=&gid=2022465&trk=anet_ug_hm&goback=.ana_2022465_1244755346951_3_1

https://library.umkc.edu/

http://library.umkc.edu/blog/news-blog

http://friends.library.umkc.edu/

http://library.umkc.edu/sites/library.umkc.edu/files/files/publications/ul-strategic-plan-2008-2013.pdf

http://libguides.library.umkc.edu/

http://oxblue.com/pro/open/umkc/millernicholslibrary

http://www.facebook.com/UMKC.Libraries

http://www.facebook.com/joeyroo

http://www.youtube.com/umkclibraries

http://twitter.com/umkclibraries

http://www.slideshare.net/UMKCLibraries

http://www.flickr.com/photos/umkclibraries

http://www.linkedin.com/groups?home=&gid=2022465&trk=anet_ug_hm&goback=.ana_2022465_1244755346951_3_1


UMKC LIBRARIES RESOURCESWorld Record Robot Dance Coverage

Hundreds gather at UMKC to robot-dance for a record – Kansas City Starhttp://www.kansascity.com/2010/09/27/2257016/hundreds-gather-on-soccer-field.html

Robot-dancing for a record - Kansas City Star (photos)http://www.kansascity.com/2010/09/27/2256762/robot-dancing-for-a-record.html&ct=ga&cad=:s1:f1:v0:d1:i0:lt:e0:p0:t1285648143:&cd=EKEhR5t6x-c&usg=AFQjCNE8Rvs3mD6SNcGmkqBQ3-SQySFoyA

UMKC Makes Run At Robot Dance World Record – KMBC-9http://www.kmbc.com/education/25191032/detail.html

UMKC students seek Guinness World Record – KSHB-41http://www.nbcactionnews.com/dpp/news/local_news/umkc-students-seek-guinness-world-record

UMKC Invites Community To Help Break Robot Dance Record – KCTV-5http://www.google.com/url?sa=X&q=http://www.kctv5.com/news/25174780/detail.html&ct=ga&cad=:s1:f1:v0:d1:i0:lt:e0:p0:t1285589074:&cd=qwME6mprUCw&usg=AFQjCNHjLPam2hoF0P2-ktZBxiMksDMkng

UMKC Libraries Rolls Out New Robot for Print Retrieval – Library Journalhttp://www.libraryjournal.com/lj/community/academiclibraries/886959-419/umkc_libraries_rolls_out_new.html.csp

UMKC will attempt to break world record for most people doing the robot on Monday – The Pitchhttp://blogs.pitch.com/plog/2010/09/umkc_guinness_the_robot.php

Robot Dance Party – The Pitchhttp://www.pitch.com/events/robot-dance-party-1529297/

http://www.kansascity.com/2010/09/27/2257016/hundreds-gather-on-soccer-field.html

http://www.google.com/url?sa=X&q=http://www.kansascity.com/2010/09/27/2256762/robot-dancing-for-a-record.html&ct=ga&cad=:s1:f1:v0:d1:i0:lt:e0:p0:t1285648143:&cd=EKEhR5t6x-c&usg=AFQjCNE8Rvs3mD6SNcGmkqBQ3-SQySFoyA

http://www.google.com/url?sa=X&q=http://www.kansascity.com/2010/09/27/2256762/robot-dancing-for-a-record.html&ct=ga&cad=:s1:f1:v0:d1:i0:lt:e0:p0:t1285648143:&cd=EKEhR5t6x-c&usg=AFQjCNE8Rvs3mD6SNcGmkqBQ3-SQySFoyA

http://www.kmbc.com/education/25191032/detail.html

http://www.nbcactionnews.com/dpp/news/local_news/umkc-students-seek-guinness-world-record

advancing today's people centric university library through marketing and collaboration

Education

peoplecentric focus

peoplecentric focus

people networked resources

collaboration friends

message library supporters

library tools blogs

kansas city community

physical walls library