20 - 23 APRIL 2020MITEC, KUALA LUMPUR

THE 2ND INTERNATIONAL EXHIBITION ON NATIONAL SECURITY FOR ASIA

Incorporating:

Hosted, Supported &Co-organised By:

MINISTRY OF DEFENCEMALAYSIA

www.dsaexhibition.comA Member Of:

MALAYSIA EXTERNALTRADE DEVELOPMENT

CORPORATION

Endorsed By:

DSA EXHIBITION ANDCONFERENCE SDN BHD

(423338-H)

Organised By:Strategic Partner:Supported By:

MALAYSIAN ARMED FORCES Defence Services Asia l @DSAMalaysia l Defence Services Asia l dsamalaysia

advancing into

a new eraof defence

the region’s must-attend event for the national security community!

The biggest and most efficiently organised Defence and Homeland Security show in Asia is back to mark its 17th edition. Defence Services

Asia Exhibition and Conference (DSA 2020) will take place from 20 - 23 April 2020 at Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur. With more than 30 years experience in Defence and Homeland Security showcase, this event will bring some of the world’s most advanced technologies, systems, hardware and electronic warfare that the market has to offer.

National Security (NATSEC) 2020 exhibition which spearheads the National Security segment in the Asia region, will again be held alongside DSA 2020, after its inaugural showcase and resounding success in 2018. The exhibition covers Law Enforcement, Citizen Security, Border Security, Critical Infrastructure Security and Cyber Security. The NATSEC-DSA collaboration encompasses everything for the military and national security forces within a single venue which allows both sectors to merge and create effective synergies.

1,500Participating Companies

from 60 Countries/Nations

45,000 sqmExpected Size of Exhibition

dsa &natsec

asia 2o2o factsheetforecast

33International Pavilions

350VIP Delegations

50,000Visitor Attendance

dsa 2o2o advancing into

a new eraof defence

THE 2ND INTERNATIONAL EXHIBITION ON NATIONAL SECURITY FOR ASIA

20 - 23 APRIL 2020MITEC, KUALA LUMPUR

Incorporating:

Incorporating:

spectacular vvip attendance

Recognised for its

VVIP Delegations

program, DSA &

NATSEC Asia 2020

will bring more VVIP’s

from many regions

to meet with the

exhibitors

• Royal Guests

• Prime Ministers

• Deputy Prime Ministers

• Minister of Defence

• Deputy Minister of Defence

• Secretary General

• Chief of Defence Force

• Chief of Army

• Chief of Navy

• Chief of Air Force

• Chief of Staff

• Joint Force Commander

• Director General of Health Services

“ It’s a great forum, gaining

importance as a security platform

for the region over time. They’re

always good for confidence building

and collaboration, so congratulations

to the Organisers.” H.E. Dr. Ng Eng HenMinister for Defence, Singapore

“ Until now, we’ve seen a very huge

interest with the new venue selection

and it looks like DSA will be the only

show in the area in the near future

and we are proud to be here.” Serdar DemiralDeputy Undersecretary Presidency Of The Republic Of Turkey

“ A great networking event! Well

organised I might say and the event

is a fantastic place to visit. I’m really

impressed by the number of senior

Malaysian officers who’ve been here,

Ministers and others who come to talk

to us and that is the way to do business.

And we think, if the show continues

like this it can only get more joint

ventures and benefits versus both for

the UK and Malaysia as well.” Adam ThomasSenior Press Officer, Defence & Security Organisation, UK

“ There’s no doubt that DSA is one

of the most significant trade show

of its kind in the world, among the

most significant in Europe, Australia

and the Middle East. It’s a critical

opportunity in fact for people like

myself as a Minister from Australia to

come together with other Ministers

in the region around the world for

industry to be able to catch-up and

see what technological advancements

that have occurred would have

strengthen the militaries of friends

and allies and for that reason, these

expos are very important.” The Honourable Christopher Pyne, MPMinister for Defence IndustryAustralia

• Government Ministers

• Minister of Home Affairs

• Inspector General of Police

• Director General of Customs

• Director General Prisons

• Director General of Fire & Rescue

• Director General of Immigrations

• Director General of Maritime Enforcement Agency

• Director General Defence Intelligence

• Head of National Security Council

dsa 2o2o advancing into

a new eraof defence

DSA & NATSEC 2018 had the honor of receiving top ranking VVIPS listed below who again will be present at DSA & NATSEC 2020!

BUSINESS TO BUSINESS (B2B) MEETINgS DSA 2020 through its B2B programme will facilitate exhibitors and buyers to source and identify potential business partners to reach out and expand their market globally. It looks for the right international and local business partners by connecting the top tier buyers and exhibiting companies.

LIVE DEMONSTRATIONS A number a demonstrations are arranged daily throughout the exhibition where visitors will get a chance to see live demonstrations from the Royal Malaysia Police.

CONTRACTS & MOU SIgNINg The much anticipated feature is the contract and MOU signing. DSA 2018 saw a total of MYR18 billion worth of contracts signed by both Ministry of Defence and Ministry of Home Affairs.

PRODUCT DEMO Throughout the 4-day show, attendees will experience exciting demos by numerous exhibitors showcasing their technological advanced products. At DSA 2018, through a mobile command and control centre, Malaysian Army demonstrates a real time Network Centric Operations (NCO) which was supported by the NCO and X-Band. Command to carry out the exercise was given out as far as 190km away from the operation site.

special features

CHIEf Of ARMy ROUNDTABLE TALKS (ChART) Organised by the Malaysian Army, ChART will be hosted by Malaysian Army Chief and attended by invited Army Chiefs around the world to have a dialogue and discuss on pertinent issues.

CHIEf Of POLICE, IMMIgRATIONS & CUSTOMS DIALOgUE SESSIONS NATSEC Asia will become a strategic meeting point for Chiefs of Police, Immigrations and Customs hence allowing unified dialogues to discuss national security challenges being faced across the region and beyond.

INTERNATIONAL SOURCINg PROgRAMME (INSP) Coordinated by MATRADE, the International Sourcing Programme (INSP) will see foreign buyers come to DSA and meet with prospective clients.

INNOTALKS Pocket talks presented by exhibitors on current issues or products for free to the attendees.

PUTRAjAyA fORUM Brainchild of the Malaysian Institute of Defence and Security (MiDAS), this forum is an international conference on defence and security that draws participation from policy makers, defence and security agencies, think tanks as well as academician.

COUNTER TERRORISM THEMED CONfERENCE A conference on Terrorism attacks by professionals from the industry will discuss on this pressing matter that threatens national security and safety.

DRONE fORUM DSA 2018 witnessed over 100 participants from the UAV industry made up of regulators, organisations, global experts, entrepreneurs and advisory bodies.

INTERNATIONAL CONfERENCE ON SECURITy AND STRATEgIC COOPERATION (ICSSC) Focusing on the international border and internal security, this conference will feature top rank foreign panellists from Immigration & Border security organisations.

CyBER SECURITy AND DEfENCE CONfERENCES AND EVENTS An integral part of NATSEC Asia, these conferences and events will be focusing on cyber attacks, the absolute need for cyber security, and the threats faced by governments and industries across the globe.

CHEMICAL, BIOLOgICAL, RADIOLOgICAL NUCLEAR ExPLOSIVES (CBRNe) This conference will gather the Military Surgeon Generals from around the world to deliver insights covering in details on all things chemical, biological, radiological and explosives. The forum will provide solutions to strengthen relevant forces for modern warfare.

special features

an exceptional line-up of powerful conferences & forums

• MEET SOME 350 VVIPS fLOwN IN fROM ALL AROUND THE wORLD

Ministers & Deputy Ministers of Defence and representatives

33 Ministers of Home Affairs

and representatives

2610

206

203

Secretary Generals of Ministry of Defence and representatives

Inspector Generals of Policeand representatives

Chiefs of Defence Force/Chiefs of Staff/Joint Force Commanders

and representatives

Director Generals of Maritime Enforcement Agencies and representatives

Chiefs of Army and representatives

Director Generals of Customsand representatives

MET THEIROBjECTIVES

94%wERE SATISfIED

fOR PARTICIPATINg

95%IT’S A wELL

ORgANISED SHOw

91%

• ExHIBITORS TESTIMONy

Chiefs of Navy and representatives

2611 Director Generals of Defence

Intelligence and representatives

208

185

94

Chiefs of Air Force and representatives

Director Generals of Immigrations and representatives

Director Generals of Health Services and representatives

Director Generals of Prisons and representatives

Director Generals of Fire & Rescue and representatives

The above figures include accompanying generals and officers

Figures from NATSEC Asia 2018

Figures from DSA 2018

Prime Ministers and Deputy Prime Ministers

20 - 23 APRIL 2020MITEC, KUALA LUMPUR

THE 2ND INTERNATIONAL EXHIBITION ON NATIONAL SECURITY FOR ASIA

Incorporating:

SOCIAL MEDIA CAMPAIgN DSA is active on social media creating exposure and impressions to the right people through its interactive website and other social media platforms like Twitter, LinkedIn, Instagram and Facebook._______________________________________________________________________________________________________

SPECIAL gROUP VISITS A transport programme to facilitate group visits from top ranking officers and staff from military camps, police branches and other agencies from all over Malaysia is planned and arranged._______________________________________________________________________________________________________

INTERNATIONAL PRESS & MEDIA Members of the international press and media will have free access through the pre-registration facilities on the DSA website to register and attend the show._______________________________________________________________________________________________________

BUSINESS MATCHINg AND MEETINgS A complete online solution for Exhibitors and Trade Visitors are made available to schedule meetings and have business discussions during the exhibition._______________________________________________________________________________________________________

ExHIBITION HIgHLIgHTS AND ACTIVITIES A programme line-up of all the current and in demand conferences, talks, forums and also activities ranging from product launches, demos and many more will be a part of the 4-day event.

ASEAN VISITS By MINDEf SENIOR OffICERS VIP from the Ministry of Defence will pay a courtesy call to ASEAN countries Ministry of Defence to personally invite respective officers to attend DSA Exhibition._______________________________________________________________________________________________________

EMAIL CAMPAIgN Periodical email blasts on the progress of the exhibition and major announcements of the DSA show are broadcasted through this channel to our highly targeted trade visitors and VIPs database totalling over 50,000._______________________________________________________________________________________________________

INTERNATIONAL AND LOCAL MEDIA ADVERTISINg Strategic placement of advertisements as well as articles and interviews in major Trade Journals & Online Publications of the Defence & Security Industry. _______________________________________________________________________________________________________

INTERNATIONAL SALES PROMOTIONS DSA Specialists are sent to visit International defence & security shows around the world to meet clients and to keep up-to-date with the current industry trends._______________________________________________________________________________________________________

SHOw NEwS AND HIgHLIgHTS NEwSLETTER DSA Marketing materials with the likes of Show Previews, Newsletters & others are updated from time to time and is broadcasted to VVIPS, Trade Visitors comprising Armed Forces, Police Forces, Immigrations, Customs as well as Exhibitors, to keep them informed.

worldwide marketing efforts

We pay thorough attention to bring in the relevant trade visitors through our well-planned and formulated marketing efforts.

trade visitors, profile

Trade and Professional Visitors from the following relevant fields will be invited

to visit DSA & NATSEC Asia: • Analysts, Academics & Researchers

• Anti-Terrorist Forces and Experts• Border Protection Specialists

• Civil Defence Personnel• Coast Guards

• Custom Officials• Disaster & Crisis Management

• Defence & Security Industries Professionals• Embassies

• Federal Government Security Procurement Officers• First Responders & Rescue Personnel

• Fire Department• Immigration Officials

• IT & Cyber Security Professionals• Logistics & Supply Chains

• Manufacturers of Defence Sectors• Ministry of Defence Personnel

• Ministry of Home Affairs Personnel• Malaysian Prison Department Personnel

• Malaysian Maritime Enforcement Agency Personnel• National Anti-Drugs Agency

• Special Forces (Land, Sea and Air)• Police & Armed Forces

• Prison Officials• Private Security Agencies

• Public Security & Safety Organisations• Security Establishments & Institutes

• Security, Occupational Health and Safety Directors• System Integrators & Installers

• Training & Simulation

exhibitors, & visitors

, profile

exhibitors, profile

DSA & NATSEC Asia 2020 aims to encompass the following exhibits; • Access Control• Air Traffic Control System• Airborne Systems• Aircrafts - Fixed Wing & Rotary Wing• Airfield Equipment• Ambulances• Ammunitions• Amphibious• Antennas• Anti-Aircraft Vehicles• Anti-Riot• Anti-Tank Weapons• Armoured Vehicles• Boats• Border Protection• Bridging Vehicles• Bullet-Proof Protection• CBRNe Equipment• Citizen Identification System• Combat Management Systems• Counter Measures• Critical Asset Protection System• Crowd Control• Cyber Security• Data Links• Detection Police Equipment• Drone Systems• Electronic Warfare• Explosive, IED, Counter IED and Bomb Disposal• Facilities Security• Fast Interceptor Craft• Fighter Aircraft• Flight Navigation Systems• Footwear• Gas Masks• Grenade Launchers• Ground-Based Air Defence Systems• Helmets• Intelligence, Surveillance & Recognition System• Jammers• Littoral Combat Ship• Logistic/ Cargo Vehicles• Maritime Ships• Mission Support Ship• Mortars• Personal Protection Equipment• Personnel Carriers• Protective Clothing• Pyrotechnic Ignitors/ Detonators• Radars• Radio Equipment• Radio Telecommunications Transmission• Regulators and Policy Makers• Risk Analysis and Control• Satellite Transmission• Secured Communication Systems and Equipment• Secured Electronic Systems• Shelters• Simulators and Simulation System• Submarine• Submersible Systems & Equipment• Tactical Network• Tanks• Training Systems• Transporters• Uniform• Warships• Weapons• Weapons Carriers• X-Ray Machines and Scanners

track record

Hosted, Supported &Co-organised By:

MINISTRY OFHOME AFFAIRS MALAYSIA

ROYAL MALAYSIAPOLICE

Supported By:

DSA EXHIBITION ANDCONFERENCE SDN BHD

(423338-H)

Organised By:

20 - 23 APRIL 2020MITEC, KUALA LUMPUR

ORGANISER • DSA EXHIBITION AND CONFERENCE SDN BHD (423338-H) Suite 5-01, Level 5, Sunway VISIO TowerLingkaran SV, Sunway Velocity55100 Kuala LumpurMalaysiaTel : +603 9771 2688 Fax : +603 9771 2799 E-mail : enquiry@dsaexhibition.com

space onlyUSD700 PER Sqm Rent a space to build your own stand, carpet not included. Minimum area from 12sqm per booth.

space & walk-on packageUSD770 PER Sqm Comprises space, modular stand structure consisting of rear and side walls, carpeting, fascia with Exhibitor’s name and stand number, fluorescent tube(s) lighting, 13Amp socket(s), reception desk(s), display board or wall shelving. Minimum area from 12sqm per booth.*A Walk-On Stand is not necessarily a corner stand

mALAYSIA & ASIA SALES Contact : Ezwan EffendyEmail : ezwan@dsaexhibition.com Contact : Hazdi HasrulEmail : hazdi@dsaexhibition.com Tel : +603 9771 2688 Fax : +603 9771 2799

WORLDWIDE SALES Contact : Shaun White Tel : +44 207 560 4040 Mobile : +44 7976 887 088E-mail : swhite@dsaexhibition.com

contact us:

cost of participation