advancing cloud initiatives and removing barriers to adoption

1

Advancing Cloud Initiatives and Removing Barriers to AdoptionMichael Crandell - CEO, RightScale

Brian Adler - Sr. Professional Services Architect, RightScale

June 8th, 2011

2

Real Cloud Experience. Shared.

# 2

Agenda• State of the Cloud in the Enterprise• Perceived Barriers to Adoption• Enterprise Use Cases• Pragmatic Path to Cloud Adoption

3


# 3

Similar to the electrical grid, compute resources are becoming a commodity

Beginning of Tidal Shift

4


# 4

Global Market

5


# 5

New Reality

6


# 6

N-09 D-09 J-10 F-10 M-10 A-10 M-10 J-10 J-10 A-10 S-10 O-10 N-10

Launching more & bigger servers Running them longer

• Servicing 100,000,000+ users daily• RightScale platform usage 285% Year-Over-Year growth

Operating at Web Scale

7


# 7

RightScale in Enterprise

8


# 8


9


# 9

Who’s Driving Cloud Initiatives

10


# 10

The VP of NO

11


# 11

Challenges & Blockers

12


# 12

Challenges & Blockers

Security Reliability Lock-in

13


# 13

Security• Myth: “The Cloud is not secure”• Reality: Multi-tiered approach required• Distinguish between

• Security, compliance & trust

• Security is shared responsibility• Certifications increase all the time

• SAS 70 Type 2• PCI DSS• ISO 27001• FISMA Low• HIPAA solutions

• Private cloud is a new answer• Security team at RightScale

14


# 14

Reliability• Myth: “The Cloud is not reliable”• Reality: Everything fails

• Operational excellence at scale is impressive• Compare to most enterprise data centers• But public cloud failures can be big

• Business continuity = redundancy & failover• How much do you want to spend?

• With multiple cloud options, costs are lower than ever!

• Comes down to design, automation, management

15


# 15

Lock-In• Myth: “The Cloud locks you in”• Reality: It’s up to you

• Data has mass• Vendor contracts• Vendor features & APIs

• What you can do• Preserve multiple choices for any service

• Keep contracts to length you can predict• Avoid unique services & APIs

• Anticipate moving – set up small footprints elsewhere• Pilot a private cloud• Design for portability: architecture choices matter

16


# 16


17


# 17

Enterprise Manager• Provides visibility and control of projects across the organization

• Multiple accounts under the “umbrella” of the Enterprise account• Account groups, active servers, run-rate predictions, quotas, etc.

• User information• All users within the Enterprise• Individual account memberships and permissions• Last access information• Audit entries of actions performed

18


# 18

Enterprise Manager – Accounts

19


# 19

Enterprise Manager – Users

20


# 20

Infrastructure Audit• Review of all Security Groups or SSH Keys• Includes audit of all Regions• Security Group audit analyzes public ports, or all ports• SSH Key audit analyzes running servers, or all servers• Up to 10 audits can be stored, with one being marked as a

baseline for comparison• Audits can be downloaded as text or JSON files

21


# 21

Infrastructure Audit

22


# 22

Infrastructure Audit – Security Groups

23


# 23

Infrastructure Audit – SSH Keys

24


# 24

Self-Service IT Portal

• Goals• Self-service access … • … to multiple application stacks• … on multiple IT resource pools

• Requirements• Use only compliant and certified builds• Access selected resource pools based on role & group

membership• Consumption metering and tracking• Easily share best practices

25


# 25

Self-Service IT Portal

26


# 26

Dev & Test

• Lifecycle Challenges

• Limited, shared resources

• Lead time for procuring and provisioning equipment

• Maintaining consistent environments throughout the lifecycle

• Maintaining multiple environments in parallel

• Distributed teams and team members

27


# 27

Dev & TestAvailable, Easily Provisioned Resources

28


# 28

Batch Processing / Grid Computing

Challenges• For IT

• High capital investment, typically low capacity utilization• Scheduling conflicts, constant provisioning• Specialized architectural and operational skills• Specialized software applications and unique datasets

• For End Users• Wait for resources• Limited to resources available in the datacenter

1-Ja

n4-

Jan7-

Jan

10-J

an

13-J

an

16-J

an

19-J

an

22-J

an

25-J

an

28-J

an

31-J

an

3-Feb

6-Feb

9-Feb

12-F

eb

15-F

eb

18-F

eb

21-F

eb

24-F

eb

27-F

eb

2-M

ar

5-M

ar

8-M

ar

11-M

ar

14-M

ar

17-M

ar

20-M

ar

23-M

ar

26-M

ar

29-M

ar0%

50%

100%

Resource Utilization

29


# 29

Grid Computing in the Cloud

Cloud Computing Model

Resources on Demand

Virtually Infinite Resources

Pay as You Go

Grid Computing in the Cloud

Resolves Scheduling Issues

Supports Faster Processing

Matches Costs to Demand

30


# 30

Cloud-based Grid Computing Use Cases

Pharmaceutical Analysis – Researchers expected a protein analysis comparing 2.5 million compounds to take a week of processing on internal servers

• Using hundreds of servers, the job was completed in one day

Web 2.0 – One customer transcodes images to render video on demand

• Processing time was reduced from hours on internal resources to minutes

Insurance Claims Loss Control – Systems for detecting fraudulent, improper or duplicate claims in batches of millions of claims would have required months of processing time to run and millions of dollars in capital outlay to build in the data center

• Batch runs finished in a few days at significantly lower cost

Financial Data Processing – Back testing environments that analyze data to test new trading strategies

• Trading strategies analyzed faster and more cost-effectively by scaling out servers

31


# 31

Scalable Web Applications

32


# 32

Scalable Web Applications• Add capacity as demand dictates• Classic example of “pay as you go” utility computing• Enables the ability to react to viral and flash-crowd events

without degradation of service• PaaS solutions exist that can leverage scalability benefits

• Zend Solution Pack• VMware’s Cloud Foundry

• Hybrid cloud environments can scale to take advantage of both public and private clouds• Zynga’s Z Cloud is currently the largest hybrid cloud in the world, all of

which is managed through the RightScale platform

33


# 33


34


# 34

The VP of GO

35


# 35

Start with Visibility

• Inventory existing IaaS cloud usage• Get cloud accounts under unified management• Establish internal standards and processes for

governance• Understand opportunities

• Articulate needs & solutions

• Demonstrate a solution• Education• References• Demo

• Propose a project

36


# 36

Leverage Available Accelerators• Documentation

• Online documentation/video tutorials (support.rightscale.com)

• Support• Technical Support

• Education Services• JumpStart Training• Instructor-Led Training (ILT)

• Professional Services• Virtual Onsites• Premium Onboarding• Deployment Reviews• Deployment Build-out / Custom ServerTemplate Development• High Availability (HA) Assessments

37


# 37

38


# 38

Application

Portfolio

Requirements Filter

RightScale Resource

Pools

App 1

App 2

App N

Performance

Cost

Compliance

Reliability

Private Clouds

AWS VPC

Public Clouds

Resource PoolsData Center

Colocation

Security

App 1

App 2

App N

Assess Applications for Fit

39


# 39

Demo

• Create a demo

• Address a specific problem or opportunity

• Example:• Live demo to access a pre-configured deployment (in this case, the

IBM middleware stack), make a modification and launch

• You are demonstrating control, agility and rapid provisioning• Chins from the IBMers were on the floor when they saw a full

IBM middleware stack provisioned in 6 minutes

• Call us if you’d like help

40


# 40

Propose a Project

• Not an all-or-nothing, either/or discussion• Any given project may or may not be suited for cloud• 10+ reasons to use cloud / 10+ reasons not to

• Don't boil the ocean – go for low-hanging fruit• Use small, well-defined projects to kick off a POC• Once first application is operational, expand from there• Take advantage of “VIP accounts”

• Cloud-ready Solution Packs• Develop & Test, Scalable Website• Grid, Gaming Editions

41


# 41

Reference Customers

42


# 42

Key Takeaways• Dynamic runtime configuration with control• Automation• Failure resilient designs• Easy on-ramp• Portability• Visibility – from resources to users to actions

43

Questions?

Michael Crandell - CEO, RightScale

Brian Adler - Sr. Professional Services Architect, RightScale

June 8th, 2011

44

We hope to see you at our next RightScale User Conference!

See all presentations and videos at RightScale.com/Conference.

http://www.rightscale.com/conference

http://www.rightscale.com/conference

advancing cloud initiatives and removing barriers to adoption

Technology