Advanced Online Qualitative Techniques

Using multimedia for your online research projects

Presented by:

Derek Sawchuk Itracks Marketing Manager

&

Terri SorensonItracks Marketing Coordinator

Conference #1-888-289-45733180622

Advanced Online Q

ualitative TechniquesVideo Analysis

1. Ad Testing 2. Story Boards 3. Participant Engagement

Advanced Online Q

ualitative TechniquesiMarkIt

Print/Text Video

Advanced Online Q

ualitative TechniquesiMarkIt Reporting

Treemaps• Easily visualize and drill into crosstab data

Video Timeline Analysis• Time-span data visualization (e.g. display all comments for first ten seconds of a video stream left by Females/18-35)

Heatmaps• Visualize respondent behavior in response to stimuli• Understand likes/dislikes in direct context of your concepts

Advanced Online Q

ualitative TechniquesProfiles

Advanced Online Q

ualitative TechniquesGroups

Advanced Online Q

ualitative TechniquesIntegrating Surveys

Advanced Online Q

ualitative TechniquesResources