Advanced Marketing & Gift Card Solutions

• Offer convenience

• Drive sales

• Increase loyalty

Programs designed specifically for the needs of national and global merchants

Programs that meet your needs. Experience that gives your confidence.

Whether you have an existing merchant branded

gift card program in place or are considering

launching one, the prepaid solutions experts

at First Data can work with you to develop a

strategic plan that meets your goals and the

needs of your customers.

Comprehensive ServicesFrom gift card design and marketing to

processing and reporting, First Data provides all

the tools and resources you need to launch and

manage your gift card program quickly, easily

and with confidence.

Exceptional Reliability Card processing is essential to a successful

gift card program. First Data delivers secure

and reliable technology services that boast a

consistent 99.9% system uptime. We monitor

our systems 24/7 so if there is an issue we can

address it quickly and keep you in business

without interruption.

Fraud ProtectionYou and your customers can be confident that

you’re protected against gift card fraud. Our

state-of-the-art point of sale (POS) systems

provide secure transaction processing while

our cards technologies that help protect

against fraud.

Personal AssistanceAs a valued customer, you’ll have a dedicated

First Data gift card expert to help you manage

your program. In addition to advice and

guidance, you’ll also receive access to customer

insights, best practices, research, and trend

information to help you drive your gift card

program growth.

Delight your customers. Add value to your businessWhether it’s a birthday, holiday or a heartfelt “thank you,” gift givers and recipients love the

convenience and flexibility of gift cards. They offer a lot of benefits to merchants too…

2-4 visits

38%

$20.79 additional

Trusted ExperienceYour business and needs are unique but it’s always nice to

know how other businesses have found success. With First

Data, you’ll benefit from the experience we’ve gained and

lessons we’ve learned in nearly 20 years of implementing

and managing gift card programs. We’re proud to have

started the industry’s very first gift card program and

continue to innovate to keep you on the cutting edge.

41% New

Customers

option 1

2-4 visits to the store

$20.79 the additional amount customers spend OVER what is

loaded on their gift cards

41% of gift card recipients are new or infrequent customers

Card re-loads and incentives can keep gift card customers

coming back for more

Increase Store Traffic

Drive Sales

Increase brand loyalty

38% of shoppers buy an item they didn’t plan to purchase or a more expensive item

Increased Sales

Source: First Data’s 2012 & 2013 Consumer Insight Study.

The easier you make it for customers, the more likely they are to purchase. That’s why we offer a suite of products designed to increase promotion effectiveness and customer loyalty while providing you with robust tools to effectively manage your promotions.

Technologies that are complete without being confusing.

SOLUTION

MARKETNOWTM

Incentive-to-Action

Internet Sales Solution

mVoucher

AutoReloadSM

Mobile Services

Third-Party Distribution

ChoicePakTM + Bonus Card

Gift Card Production Products and Services

REDEEMIQSM

PromoProtectSM

RedeemControlSM

RedeemClockSM

AUTOMANAGERSM

Balance WatcherSM

FDNET Settlement

Prepaid Business Center

INTELIREPORTSTM

Business Intelligence

SpendTrend

BENEFITS

Improves campaign response rates by 3X- 7X versus traditional direct mail using a prepaid incentive card.

Creates new revenue opportunities with reduced administrative efforts by enabling online B2B and B2C sales through your website.

Reach customers through a broad array of mobile media outlets.

Encourages repeat card usage and increases frequency of customer visits through real time processing and rules-based reloading.

Provides a universal commerce experience for the customer anywhere, anytime and on any device.

Increase brand exposure and boost gift card sales by expanding the number of channels you utilize for card distribution.

Provides customer the convenience of purchasing multiple gift cards with added incentives and a faster checkout at the register.

Total program management including planning and forecasting, order management, design consultation, and inventory and fulfillment services.

Provides merchants a secure way to deliver promotional offers that help with driving sales.

Freedom to create marketing promotions around specific SKU, product code or department items.

Drive traffic to your store or website during desired times of day or week to increase sales.

Maintain regulatory compliance and meet state and Federal laws concerning unused gift card funds.

Maintain accurate accounting between franchise locations for gift card sales and redemption.

Gain better management and provide great customer service for your gift card program with an easy-to-use administrative web application.

Enables better decision making with access to better information by delivering the data you need, when and how you need it.

Allows subscribers to make timely market decisions and operational adjustments to optimize your competitive advantage.

FIRST DATA ADVANTAGE

FLEXIBLE MARKETING PRODUCTS

Data-driven marketing solution used to acquire, develop, convert and retain customers.

eCommerce solution for B2B and B2C gift card sales.

Mobile couponing distribution system that can be redeemed at the point of sale.

Web-based solution, enabling consumers to reload stored-value cards in real time.

Support the delivery of prepaid campaigns through a mobile device.

Facilitates relationships with gift card resellers and innovative online distribution options.

Provide simple activation for multiple gift cards at the retailer locations.

20 years of gift card production experience and 35 years in card issuing.

INTELLIGENT CONTROL AT REDEMPTION

Eliminate proliferation and fraudulent use of your coupons with secure one-time redemption of promo codes.

Restrict promotions to specific items within your store at point of sale.

Restrict when a card can be redeemed as well as how many times.

SIMPLE AND EASY MANAGEMENT TOOLS

Automated method to remove dormant gift card funds.

Reconcile funds between affiliated entities of a company (e.g. franchises).

Web-based application for the 24/7 management of prepaid, closed loop accounts.

ROBUST REPORTING FOR ACTIONABLE INSIGHTS

Dashboards, ad hoc capabilities and graphically rich reports for your gift card program.

Comprehensive, real-time view of consumer buying behavior by merchant category, by payment type and by geographic region.

Are you searching for solutions to…• Seamlessly run your gift card program?

• Make your gift card program stand out from your competitors?

• Drive incremental growth?

• Attract new customers and build existing customer loyalty?

• Reduce fraud?

Take a look at the Advanced Marketing & Gift Card Solutions from First Data. We’re proud to offer our customers an award-winning program.

© 2014 First Data Corporation. All Rights Reserved. All trademarks, service marks and trade names referenced in this material are the property of their respective owners.

FOR MORE INFORMATIONContact your First Data sales representative or visit firstdata.com

WINNERMost Effective Closed-Loop or RAN Prepaid Card Program