advanced linkedin guide for puzzled job seekers
DESCRIPTION
Presentation for job seekers with 50-300 LinkedIn connection by Daniel Alfon (at DBM Israel) Parts 2,3 & 4 are also available [but are not free downloads]. They deal with Connections; Groups; Recommendations; Virtual Road Shows; Using LinkedIn Rich Media,API and more I have lectured to several startup accelerators about Advanced LinkedIn strategies, but this document is focused on job huntTRANSCRIPT
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How to
Leverage LinkedIn
Hands on Workshop
March 7th 2013
Daniel Alfon
really
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Network:
Password:
AKT Guest
aktaktakt
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Daniel's Advanced LinkedIn Guide
Job Hunter edition B2B Business Edition Entrepreneur Edition Student & Alumni Edition
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Topic Slide1 Intro 2 LinkedIn No-Nos+No 'U'3 Suggested LI workflow
●Build●Connect
Agenda:
2 10 32
41 64 83 98
●Contribute●Broadcast
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Older/Mutimedia: http://www.gifsoup.com/view/815295/5-20-video-cv-o.gif
Today's presentation is available to attendees in Daniel Alfon's Profile on LinkedIn this week:
http://il.linkedin.com/in/alfon
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What should you do after today?
1. Rewrite your profile so it educates your target audiences about what you bring to the table2. Improve tagline3. Applications-install 1 to 3 on profile [presentation/video]
4. Update email address & photo5. Know the next steps are a connection strategy that suits you [read:avoid over-connecting], and that you should leverage groups
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How to
Leverage LinkedIn
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Daniel has given presentations about networking, LinkedIn and Twitter in Israel, the UK, the Russian Federation & France. * LI Profile: http://il.linkedin.com/in/alfon* Twitter: @Danielalfon * G+: http://gplus.to/DanielAlfon
Your host - Daniel Alfon
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Do you think you are using all/most of the possibilities offered by LinkedIn?
Ice Breaker #1
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In your opinion, what are some of the mistakes LinkedIn users make?
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18 Common LinkedIn Mistakes
http://il.linkedin.com/in/alfon
►
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18 Common LinkedIn Mistakes
http://il.linkedin.com/in/alfon
1. A partial,half-baked profile,off-brand,with no photo2. Thinking connections are everything3. Using a job title as a tagline4. Confirming "Select all" when importing address book5. Duplicate accounts/single (work) email address6. Weak introduction requests 7. Poor/default Settings/Privacy-related hysteria
<70 Connections:
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http://il.linkedin.com/in/alfon
70-200 Connections:
1. Operation LinkedIn ("Need a Sale") Vs LinkedIn seen as Process2. Inconsistent Connection Policy3. Not leveraging LinkedIn Applications4. Canned, unthoughtful invites 5. Overselling/Posting with little long-term thought6. Not knowing when to go off-LinkedIn
18 Common LinkedIn Mistakes
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http://il.linkedin.com/in/alfon
200+ Connections: 1. Low connection quality - "Ron who? Am I connected to him?"
2. Over-updating status,100% own content3. Off-brand components,outdated content 4. Spamming Groups - little value, thinly disguised self- promotion messages5. Broadcasting instead of tagging connections or using groups.
18 Common LinkedIn Mistakes
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http://il.linkedin.com/in/alfon
http://www.quora.com/What-makes-a-LinkedIn-profile-great/answer/Daniel-Alfon
PS Want to improve your LinkedIn profile?
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Common mistakes: any number of Connections
Any guess?
LinkedIn no-nos
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The single most frequent mistake is misunderstanding the nature of successful networking
Common mistakes: any number of Connections
If you keep asking "What's in it for me?", you don't get it
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There's no 'U' in Network
●Asking for help is not networking●The basis of networking is giving, not getting●Online networking isn't that different
There's no 'U' in Network
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There's no 'U' in Network
Treat Your Network Like your Insurance
If you want an insurance in the real world, do you call your insurer when you buy a car?
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There's no 'U' in Network
Treat Your Network Like your Insurance
...Or do you shop for insurance after you've HAD an accident?
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There's no 'U' in Network
Here you network when you don't need help
Here you network when you need help - sometimes desperately
Treat Your Network Like yourInsurance
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There's no 'U' in Network
If you treated your insurer decently PRIOR to your crash, you will both feel better asking for his help - and get it
Treat Your Network Like yourInsurance
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There's no 'U' in Network
Treat Your Network Like your Insurance
If you have done nothing for your network, didn't return calls, and basically didn't have time for your network...
Guess what happenned to your network?
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There's no 'U' in Network
Treat Your Network Like your Insurance
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Give more than you take
Leechers don't make it in the long-term
●What do leechers do?
○Configure connections not to be shown on their profile
○Ask everyone for recommendations○Shoot careless introductions○ Invite with "cooperation" and then disappear
There's no 'U' in Network
So you have to GIVE first
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Give
● Best networkers give, don't take ●What do seeders do?
○Share interesting Groups○Forward relevant profiles○Answer Questions○Post articles & contribute content○Recommend good people○Suggest experts (in Answers)○FW intros you just can't ignore
There's no 'U' in Network
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Conclusion
There's no 'U' in Network
The more you help others, the more help you'll get
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This is the moment of Truth
There's no 'U' in Network
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Instead of having...
1. Pasted CV2. Static address book3. Accidental connections4. Default Home Page5. Limited use of Groups6. Little Application use7. No Q&A activity8. Failed introductions and recommendations...
...Produce...
1. Killer profile2. Multiple touching points3. Smart connection policy4. Customized dashboard5. Shrewd group selections6. Advanced branding7. Learning & positioning8. Successful campaigns combining LinkedIn & other SM
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Dashboard
Dashboard
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Suggested LinkedIn workflow
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your grow your & Update & Profile Network Interact Request
Suggested LinkedIn workflow: BCCB
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● l
Question: At what stage should you define your core brand?
Suggested LinkedIn workflow: BCCB
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● l
Where should you define your core brand?
Here?…or here?
Suggested LinkedIn workflow: BCCB
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Where should you define your core brand?
Most people really understand how to make their profile attractive after hundreds of professionals see their off-brand, sloppy profile.
● Who are some of those professionals?
Suggested LinkedIn workflow: BCCB
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Recruiters ...Hiring Managers Customers, prospects
Investors
Who are some of those professionals who get to see your uncomplete and unattractive profile?
Suggested LinkedIn workflow: BCCB
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Recruiters
...Hiring Managers Customers, prospects
Investors
Would you really let those people see a CV with spelling mistakes??
Suggested LinkedIn workflow: BCCB
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Otherwise hundreds of people will see your off-brand profile in stages 1-3
Define core branding here ...not here
Suggested LinkedIn workflow: BCCB
Conclusion
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How do we build an attractive Profile?
Let's move to part one: Build
Suggested LinkedIn workflow: BCCB
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Seen a few LI & networking no-nos? Ready to get going?
Suggested LinkedIn workflow: BCCB
Let's Build!
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*Browse*Tagline*Links *Contact*CALYPSO
Suggested LinkedIn workflow: BCCB
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Profile: Browse,then LearnBrowse through 100 profiles - preferably of people with hundreds of connections - before building your profile and inviting others
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Profile: Learn
●Learning Center,LI Blog,Tutorials,Vids: http://learn.linkedin.com/ [+http://careerservices.linkedin.
com/ + http://learn.linkedin.com/jobseeker/]
●Play with as many features as you can,till you actually enjoy what you see.Is your profile becoming sticky?
●http://www.youtube.com/user/LinkedIn/videos?view=pl
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Profile: Build powerful Tagline
What does "Cobol expert open to new opportunities" tell you?
What does "GL in Amdocs" tell you?
Cf. http://imonlinkedinnowwhat.com/2009/01/29/linkedin-professional-headline-for-the-unemployed/ & http://www.forbes.com/sites/deborahljacobs/2011/10/11/what-to-say-on-linkedin-when-youve-been-laid-off/
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Profile: Build powerful Tagline
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Profile: Build powerful Tagline Your tagline is the single most valuable real estate on LinkedIn.
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Which is better in your eyes?
Profile: Build powerful Tagline
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Profile: Some (True!) examples
Vs.
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Profile: Some (True!) examples
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Profile Tagline: How's yours?
Take 5 minutes to improve yours*
* We'll review them and take a break :-)
cf. http://theundercoverrecruiter.com/linkedin-headlines-stand-out-crowd-10-examples/
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Profile: OrderYou can rearrange the section order - if it makes
sense
Industries: http://www.linkedin.com/companyDir?industries=
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Profile:Add SectionsDo your patents,publications,or certifications help your positioning? Voluntary Work?
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Build: Browse;Tagline;Links;Contact;Calypso
●Add Twitter account - when you have 200+ followers
●Customize title if needed (instead of My Website/Company/Blog,select "other")
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Build: Browse;Tagline;Links(2);Contact;Calypso
●Add e.g. your blog,CV [via shared Google
Docs], Slideshare,Social site,Group,website...●To add more files, use Box.net●PS Remove your ex-employer's
website
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Build: Browse;Tagline;Links;Contact;Calypso
Make it easy to reach you:●Build your network●Join relevant Groups●Include some contact details
[end of summary/Address]
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Build: Browse;Tagline;Links;Contact;Calypso
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Daniel's Visibility Tip:
Can you really spot your dream job?
If you do, see how it can help you market yourself better - and even get on recruiters' radars
Introducing...
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CALYPSO
CALYPSO
Capture usingAdvancedLinkedInYour ownPeopleSearchOptimization
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CALYPSO (1/4)
1. Write your dream job's description e.g.
A VC-funded B2B startup in Azrieli
seeks a Social Media Marketing Manager
Requirements: Native English, Social Media & Web
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CALYPSO (2/4)
1. Write your dream job's description2. Extract keywords e.g. social media, online, community, blog, Groups, collaborative...
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CALYPSO 3/4
1. Write your dream job's description2. Extract keywords 3. Incorporate keywords shrewdly into your Tagline/summary/specialties
e.g. Online marketing expert seeking new challenge, preferably in new\social media marketing
Not sure about keywords? Use tagclouds http://www.onlinebusinessnetworker.com/job-hunting-secrets-and-your-linkedin-profile
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CALYPSO 4/4 1. Write your dream job's description2. Extract keywords3. Incorporate keywords 4. Do the CALYPSO using keywords+ location.
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1. Write your dream job's description2. Extract keywords3. Incorporate keywords4. Do the CALYPSO (using keywords+ location)* Why Rearrange according to Keywords?* Keyboards - Boolean
Build: Browse;Tagline;Links;Calypso
Did you top the list?
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Congrats, if you continue to expand your network and manage your LYPSO, recruiters are more likely to bump into you.
Build: Browse;Tagline;Links;Calypso
Did you top the list?
You didn't? Go back to stages 1-3
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Calypso - Recap 1. Write your dream job's description
2. Extract keywords
3. Incorporate keywords shrewdly into your Headline/specialties/interests/other 4. Do the CALYPSO using keywords+location
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Built a decent profile, smart tagline, CALYPSO and links?
Let's connect!
Suggested LinkedIn workflow: BCCB
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Let's connect!
Suggested LinkedIn workflow: BCCB
●Who to invite?●Whose invitations to accept?
●What do you do after you connect?
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Bonus
1) איך משתמשים בלינקט-אין מגייסים וחברות השמה-
לינק למאמר של פיקארו מאוגוסט 2011:
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1) איך משתמשים בלינקט-אין מגייסים וחברות השמה-
לינק למאמר של פיקארו מאוגוסט 2011:2) לינק למאמר של WeRHunting מספטמבר 2012
עדיין ישנן דרכים בהן שמך אולי יגיע לשולחן שלנו ( המלצות מקולגות, הגשת מועמדות וכיוב.), אך יכול להיות שאפילו לא נטרח להתאמץ, אם מול עיננו עומדים פרופילים של מועמדים בלינקדאין
שעברו "מניקור-פדיקור", ואנחנו אפילו לא צריכים לבקש מהמועמד.קורות חיים
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http://il.linkedin.com/in/alfon
http://www.quora.com/What-makes-a-LinkedIn-profile-great/answer/Daniel-Alfon
2) Want to improve your LinkedIn profile?
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Before you invite: Stage Zero
http://www.powerformula.net/?option=com_wordpress&Itemid=17&lang=en&p=957