advanced lcs
DESCRIPTION
Growth strategy for Advanced LCsTRANSCRIPT
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How to plan OS?
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`Clusters
Beginner (40-70)
(Lucknow, Baroda, Navi,
Surat, Jodhpur, IIT KGP)
Intermediate (70- 150)
(Kolkata, Jaipur, Ahmedabad, Indore, Dehradun, Thapar, Manipal, Jalandhar, Vizag)
Advanced (150- 200)
(Hyderabad, Chandigarh, Bangalore, Pune, Chennai,
Mumbai)
Pro (200+)Delhi IIT and Delhi University
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`AdvancedLocal Chapter Teams working Universities AD HOC
marketsIXP Courses
(for university based LCs)
Bangalore 2 VPs(8 teams)
6 teams 1 team 1 manager X
Chennai 2 VPs(8 teams)
6 teams 1 team 1 manager X
Chandigarh 2 VPs(8 teams)
6 teams 1 team 1 manager X
Hyderabad 2 VPs(8- 10 teams)
6- 8 teams 1 team 1 manager X
Mumbai 3 VPs(12 teams)
10 teams 1 team 1 manager X
Pune 3 Directors (12 teams)
10 teams 1 team 1 manager Through SU
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Strategies for Advanced
These strategies and structure should enable your entity to do 150- 200 exchanges while
delivering good quality standards.
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`Focus areas
Focusing on campus
promotionsCapitalizing on UR
Strong marketing synergy for adhoc
and off peak
Self matching by EPs
Implementing Issue segmentation
completely
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`Front office Strategies for Exchangers
1) University Relations• There are 2 types of UR:
o UR 1: Getting permission for campus promotions and raising. o UR2: Collaboration to get attendance for EPs/Multi-Dimensional partnership.
• Partnership Delivery should be a focus area2) Off-Peak Capitalization- Tapping colleges with off-peak vacation cycles or striking /UR2- Partnership with countries doing off-peak realization3) Increasing Matching Capacity:- Teaching EPs to self match.- Receiving incoming CEEDers to promote faster exchange partnership.4) Using issue segmentation extensively (Targeting Adhoc markets and universities through issues) 5) Special focus on excel program- Appointing a Special Manager to focus on Excel- Promoting Excel from recruitment, LC forums/events & virtual platforms
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`Back office1) UR to be cracked by marketing- Marketing Team should be the end responsible for creating and
managing the partnership.- oGCDP team will synergize to deliver on oGCDP related activities.- Creating Multi-Dimensional Partnership for events, sponsorship,
promotion etc.
2) Evolved ORS and Opportunity portal usage to promote oGCDP internships.3) Sales development program to increase the raising capacity of oGCDP teams4) CIM to make operations more effective by assisting in Delivery, information management, establishing communication channels for the EPs.