ADVANCED HYDRATION WITH PROTEIN

The PureSport Program

The Team at PureSport are very excited to be able to bring to you the next

generation of scientifically formulated hydration and recovery sports drinks.

The PureSport program was developed to help elite athletes such as Michael

Phelps recover between intensive training sessions so that they could deliver

gold medal performances on race day.

We all know that our best performances are governed by our ability to train

consistently at the right intensity. Now all athletes from social to elite athletes

can take advantage of this science in a simple 2-step program, that when

combined with a good training program will enable you to Train Stronger,

Recover Better and Race Faster.

So join us and thousands of other people, already benefiting from PureSport,

and unlock your athletic potential.

PureSport. Train Stronger. Recover Better. Race Faster.

PureSport FactsPureSport™ was developed by Dr. John Ivy, Professor of Kinesiology and Health Education at the University of Texas.

His PureSport Workout and PureSport Recovery nutritional formulas are designed to enhance the human body’s performance during and after strenuous athletic activity.

PureSport Workout replaces lost fluids and electrolytes. It delivers fuel during exercise for more energy and improved performance plus the added protein enhances recovery.

PureSport Recovery has been formulated to aid recovery after exercise by accelerating the replacement and storage of muscle fuel and helping muscles to repair.

Extend EnduranceIn clinical trials comparing traditional high carbohydrate and carbohydrate + protein sports drinks, the unique PureSport formulation increased an athlete’s “time to exhaustion” by up to 35% when exercising at or below an athlete’s Ventilatory Threshold*.

Research has shown that the protein ratio in PureSport increases aerobic endurance and reduces muscle damage caused by hard exercise. It has been shown to increase protein synthesis, accelerate the recovery of muscle glycogen stores, aid the recovery process and increases subsequent exercise performance.

* Ventilatory Threshold occurs at an effort level equivalent to a heart rate range between 87-92% of Maximum Heart Rate, approximately 80% of VO2max or at Anaerobic/Lactate Threshold.

SciEncE

Effect upon endurance performance

Tim

e to

exh

aust

ion

(Min

)

High Carbo/Protein

High Carbohydrate

PureSport

0

10

20

30

40

50

36.5240.75

49.32

What’s in the PureSport Workout and Recovery Program? Three sources of carbohydrate including maltodextrin, a complex carbohydrate for long-lasting, sustained energy

Whey Protein Isolate which is rich in essential amino acids to provide quick muscle recovery

Sodium to replenish losses due to perspiration and enhancing hydration

Magnesium to aid in protein synthesis which helps prevent muscle breakdown

Potassium to help keep body fluids in balance

Both PureSport Workout and Puresport Recovery are gluten, lactose and caffeine-free.

PureSport complies with and exceeds the specifications and guidelines of all worldwide sports governing bodies.

To find out more about the science behind PureSport please visit www.puresport.net.au

Source: Dr John Ivy. The Effect of Low Carbohydrate-Moderate Protein Beverage on Endurance Performance, 7 May 2009.

PureSport Workout - Train StrongerDehydration is one of the major causes of poor performance in athletes. A loss of 2% body weight due to dehydration can cause a decrease in performance of 8-10%. Combine this with the depletion of muscle glycogen and performance can drop by as much as 50%.

PureSport Workout replaces lost electrolytes and restores fuel during exercise for more energy and improved performance while enhancing recovery with added protein. When used prior to and during vigorous exercise, PureSport Workout dramatically enhances exercise results by improving endurance and reducing muscle tissue damage.

The unique mix of carbohydrate and protein promotes better utilisation of fuel and reduces muscle damage. It also enhances fluid retention and rehydration better than carbohydrate alone.

PureSport Workout’s blend of three carbohydrates works faster and more efficiently getting fuel to muscles quicker while containing much less sugar than traditional sports drinks.

Key features Optimal carbohydrate-to-protein ratio of 2.67:1 providing: •Enhancedendurance •Reducedmusclesoreness •Improvedmusclerepair •Fastermusclerecoverytime •Longerlastingenergy Vitamin C antioxidants Whey protein isolate, the “premium standard” form of protein 1/3 the simple sugars of traditional sports drinks Electrolytes, including potassium to reduce muscle cramping Water-based and soluble Lactose, gluten and caffeine-free Available in Banana Berry, Fruit Punch, Grape and Lemon Lime flavours

WO

RKO

UT

UsageThe table below illustrates the amount of PureSport recommended per hour of exercise according to body weight and exercise intensity. For best results, PureSport Workout should be consumed chilled in the hour preceding the start of the session and then periodically during the workout at intervals of 15 to 20 minutes. Environmental conditions should also be considered as exercise intensity will increase with increased temperature and humidity. In a recent survey we discovered that 9 out of 10 athletes started training sessions in a dehydrated state, leading to decreased performance.

Exercise intensity

Pre-Workout

During Workout for Body Weight (in kg)

35 - 49kg

50 - 69kg

70 - 89kg

90kg +

Light1 x pkt 500ml water

1 x pkt 500ml water

2 x pkt 625ml water

2 x pkt 700ml water

2 x pkt 800ml water

Moderate1 x pkt 600ml water

2 x pkt 625ml water

2 x pkt 700ml water

2 x pkt 750ml water

3 x pkt 900ml water

Hard2 x pkt 750ml water

2 x pkt 700ml water

2 x pkt 750ml water

2 x pkt 800ml water

3 x pkt 1lt

water

Note: For swimming these recommendations can be modified because cooling by evaporation is reduced due to greater conduction of heat from the body to the water. Reduce recommendation by about 20%. Water volumes represent minimums, additional water can be added to taste. 2 pkt (packet) = 1 scoop.

PureSport Recovery - Recover Better Failure to provide the body with the building blocks to refuel and repair muscles from hard training can have a detrimental effect on an athlete’s ability to perform at their peak. An ability to back up, maintain training load and poor adaptation to the training stimulus can also lead to poor performances on competition day.

Refuelling muscles within the first 20mins post exercise has been shown to provide the greatest benefit to athletes’ recovery. Delaying this by even 2hrs means the body could take up to 72hrs to recover.

PureSport Recovery helps the body get into the recovery zone quickly to bounce back better after strenuous physical activity. It promotes recovery after exercise by accelerating the replacement and storage of muscle fuel (glycogen) both in the affected muscles and the liver. The added protein reduces muscle damage and promotes protein synthesis, inducing muscle repair.

Supplying electrolytes and lost fluids rehydrates and prepares the athlete to get back out there to train stronger day after day. Taken within 15 minutes after exercise, the protein and carbohydrate blend advances muscle recovery and increases fuel storage greater than carbohydrate alone. The PureSport Recovery system gives you the edge with better and faster training adaptation.

Key features Optimal carbohydrate-to-protein ratio of 2.67:1 providing: •Reducedmusclesoreness •Enhancedmusclerepair •Fastermusclerecoverytime Vitamin C antioxidants Whey protein isolate, the “premium standard” form of protein Less simple sugars than traditional sports drinks Electrolytes, including potassium to reduce muscle cramping

Water-based and soluble Lactose, gluten and caffeine-free Available in Banana Berry, Fruit Punch, Grape and Lemon Lime

UsageThe table below illustrates the amount of PureSport recommended following exercise according to body weight and exercise intensity. For best results PureSport Recovery should be consumed chilled within the first 15 minutes after exercise. If rapid recovery is necessary for a subsequent workout or competition within the next 4-6 hours, a second drink should be consumed between 1-2 hours after exercise.

REcOvERy

Exercise intensity

Post Workout for Body Weight (in kg)

35 - 49kg 50 - 69kg 70 - 89kg 90kg +

Light1 x pkt 250ml water

2 x pkt 375ml water

2 x pkt 500ml water

2 x pkt 600ml water

Moderate1 x pkt 300ml water

2 x pkt 500ml water

2 x pkt 600ml water

2x pkt 750ml water

Hard1 x pkt 350ml water

2 x pkt 600ml water

2 x pkt 750ml water

3 x pkt 875ml water

Note: These recommendations are based on a workout of 1 hour or longer. If exercise duration is less than one hour, PureSport Recovery should be consumed proportionally (e.g. exercise is 45 minutes, consume ¾ of the recommended amount of PureSport Recovery). Water volumes represent minimums, additional water can be added to taste. 1 pkt (packet) = 1 scoop.

competition - Race FasterEntering the competition arena, for events lasting 30 minutes or longer, with less than 100% fuelled muscles can mean two things – reduced performance and disappointment.

One of the prime goals for all athletes in the days/week prior to competition is to ensure maximum GLYCOGEN stores both in the muscles and liver. Glycogen is the muscle fuel of choice for the body to perform intense exercise over an extended period of time. Glycogen is primarily formed from the breakdown of the carbohydrate you eat which is converted into glucose and stored in the muscles and liver.

Through training the body learns to better utilise fatty acids as an energy source sparing glycogen for when you need it most – picking up the pace, surging hills and finishing fast. Through regular training and sound nutrition, the body learns to store more glycogen so you can be stronger for longer.

To ensure Glycogen levels are at their maximum, use PureSport Recovery after each session in the days/week leading up to your event. PureSport Recovery taken immediately after these sessions allows the body to overcompensate and store the maximum amount of glycogen possible. PureSport’s unique blend of carbohydrate and protein ensures that quality carbohydrate is delivered to the muscles used in your training session.

It is important to note that muscle glycogen cannot be used to maintain blood glucose levels. Therefore as the liver is depleted of glycogen, the body will become increasingly hypoglycaemic (low blood sugar) inducing fatigue and decreased performance. PureSport Workout helps maintain blood glucose levels with its blend of carbohydrate, protein and electrolytes promoting hydration and the take up of carbohydrate.

PureSport Recovery and Workout taken in conjunction with a balanced diet will maximise your performance come competition day.

Note: For more information visit our website www.puresport.net.au

cOMPETiTiOn

Event Duration

30-60mins 1-2 Hours 2-4 Hours 4+ Hours

Day(s) Prior

to Event

1 x Pre-Workout "Hard"

recommendation - consume in the afternoon prior

1 x Pre-Workout "Hard"

recommendation - consume in the afternoon

prior. PLUS 1 x Recovery “Hard” recommendation-

consume after training in the 1-3

days prior.

2 x Pre-Work "Hard"

recommendation - consume 1 early & 1 late

afternoon prior. PLUS 1 x

Recovery “Hard” recommendation - consume after training in the 3-4 days prior.

2 x Pre-Work "Hard"

recommendation - consume 1 early & 1 late

afternoon prior. PLUS 1 x

Recovery “Hard” recommendation - consume after training in the 3-4 days prior.

Pre EventSee Pre-Workout

"Hard" Recommendation

See Pre-Workout "Hard"

Recommendation

See Pre-Workout "Hard"

Recommendation

See Pre-Workout "Hard"

Recommendation

During Event

See Workout "Hard"

recommendation - consume

100-150ml every 15-20mins

See Workout "Hard"

recommendation - consume

100-150ml every 15-20mins

See Workout "Hard"

recommendation - consume

150-200ml every 15-20mins

See Workout "Hard"

recommendation - consume

150-200ml every 15-20mins

Post Event

Consume adequate water to rehydrate within the first 15-20 minutes followed by PureSport Recovery

Recovery

1 x Recovery "Hard"

recommendation - consume within

30mins

1 x Recovery "Hard"

recommendation - consume within

30mins

1 x Recovery "Hard"

recommendation - consume within

30mins PLUS 1 x Recovery

90-120mins after competition

1 x Recovery “Hard”

recommendation - consume within

30mins PLUS 1 x Recovery

90-120mins after competition

Note: See Workout and Recovery usage tables for full breakdown of usage based on intensity and weight.

Usage

nutritional informationPureSport Workout Nutrition Facts - Serving Size 12g makes 250mL

Amount Per Serving

calories 40

% Daily value*

Total Fat 0g 0%

cholesterol 0g 0%

Sodium 165mg 7%

Potassium 70mg 2%

Total carbohydrate 8g 3%

Sugars 5g

Protein 3g

vitamin c 55% iron 0%

Magnesium 18% calcium 0%

Not a significant source of saturated fat, cholesterol, dietary fiber, vitamin A, calcium, iron, vitamin D, and niacin.

* Percent Daily Values are based on a 2,000 calorie diet.

inGREDiEnTS: Whey Protein, Dextrose, Maltodextrin, Crystalline Fructose, Citric Acid, Sodium Chloride, Magnesium Sulfate, Monopotassium Phosphate, Natural and Artificial Flavors, Silicon Dioxide, Ascorbic Acid, Sucralose, Yellow 5 Lake, Blue 1 Lake.

nUTRiTiOn

PureSport Recovery Nutrition Facts - Serving Size 35g makes 230mL

Amount Per Serving

calories 130

% Daily value*

Total Fat 0g 0%

cholesterol 3mg 1%

Sodium 125mg 5%

Potassium 55mg 2%

Total carbohydrate 24g 8%

Sugars 15g

Protein 9g

vitamin c 260% iron 1%

Magnesium 35% calcium 1%

Not a significant source of saturated fat, dietary fiber, vitamin A, vitamin D, vitamin E, and niacin.

* Percent Daily Values are based on a 2,000 calorie diet.

inGREDiEnTS: Whey Protein, Dextrose, Maltodextrin, Crystalline Fructose, Citric Acid, Magnesium Sulfate, Natural and Artificial Flavors, Silicon Dioxide, Ascorbic Acid, Monopotassium Phosphate, Sodium Chloride, Sucralose, Yellow 5 Lake, Blue 1 Lake.

Training/Race notes

PureSportExclusively distributed in Australia and New Zealand by Elliotts 23 Vauxhall Street, Virginia QLD 4014, Australia

Phone: (+617) 3265 2944 Fax: (+617) 3265 2903 Email: info@puresport.net.au