advanced google adwords techniques - dimension tabs adwords

DIMENSIONS TAB FEATURES IN ADWORDS

P R E PA R E D BY B A B U R A J D E V IB A B U R A J D E V I . B L O G S P O T. C O M

AdWords Features

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The Dimensions tab lets you view and segment your performance by the

dimension of your choice across an ad group, a campaign, or your entire account.


Time

Day of the Week – This feature allows to view the performance of your campaign on particular Day of the week. E.g. 1st Monday v/s 2nd Monday of the month etc.

Day – This feature allows to view the performance of your campaign on daily basis

Week - This feature allows to view the performance of your campaign week over week

Month – This feature enables Month over Month Performance report

Quarter – By using this feature Quarter by Quarter performance report will be generated

Year – yearly performance

Hour of Day – The Stats shows Hour by Hour performance of the Day . This feature is used very commonly to see the trend in 24 hours of the day


Conversions

Conversion Tracking Purpose & Conversion Action Name

Conversion action name" is a segment that enables us to see how many times each conversion type has been completed .

This feature enable report of the “conversion type” which are original defined under “Tools and analysis tab conversions - All conversions types”. The conversion type triggered when you select conversion tracking purpose and Conversion Action


Reach and Frequency

Reach is the number of unique users exposed to a particular advertisement duringa specified period of time. Frequency is the average number of times a user isexposed to an advertisement.

These metrics should be used in conjunction with a campaign's other reportedmetrics for an overall picture of performance. Daily, weekly and monthly reachand frequency data is available for all Display Network CPM campaigns, as well asDisplay Network CPC campaigns that are using interest based advertising and/orfrequency capping.


Other features in Dimension Tab

Destination URL - URL report

Demographics – Demographic report like age, Gender etc

Geographic – Geo Report

Search term – Search Query report

Automatic Placements – This report gives URLs where our display ads shown.

Call Details - Track the call details


Free Clicks

The free clicks report helps you measure interactions that take place before a

click through for video ads, display ads built with the Display Ad Builder,

Product extensions, location extensions, and ads that feature the +1 button.

Knowing how customers interact with your ads can help give additional

insight into how they research and buy online. It also helps you learn what

content keeps their attention and prompts their interactions with your ads.

User interactions The following are interactions users may take with or

around your ads. You will not be charged for these interactions, although you

will be charged for a click through to your website landing page. Product plus box expansion

Measure how often users click the product extension plus box in your product ads.

Display ad mouse over (1 second)

See instances where users place their cursor over your display ad for 1 second or more. This can help highlight ads that may keep customers’ attention without an actual click through to your website. This usually demonstrates an ad that needs a stronger call-to-action for the user.


Thank you

advanced google adwords techniques - dimension tabs adwords

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