advanced content features in blackbaud netcommunity
DESCRIPTION
Advanced features available in NetCommunity to help you make your site more dynamic.TRANSCRIPT
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Advanced Content Features in Blackbaud NetCommunity
10/03/2011 Molly Maple | @blondegeek 1
PRESENTED BY MOLLY MAPLE/@BLONDEGEEK
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• Content – refers to textual, visual, or aural data encountered as part of the user experience on websites
• Part – refers to the Blackbaud NetCommunity content builder components
• This session will include some live demo and some screenshots but we will move fast
FIRST, A PRIMER…
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• Targeted Content• Suggested Content• Content Comparison• Mobile Content• Unformatted Text• Content Approval &
Workflow
NOW, AN AGENDA
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Workflow• Conditional Content
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TARGETED CONTENT
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TARGETED CONTENT
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Targeted Content:- Can present a specific message to specific people- Dynamically changes- Automatically refreshes- Requires a login
How it Works:
USING TARGETED CONTENT
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How it Works:- Use Roles (Based on RE/CRM Queries)- Determine the approach (One-to-One or One-to-Many)- Assign Parts to Roles- Set Refresh Rate
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TARGETED CONTENT EXAMPLES
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There are two methods: One-to-One and
One-to-Many
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ONE TO ONE
This type of approach utilizes the Targeted Content part – which delivers a single piece of content per user –
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of content per user –depending on the role of
the user
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ONE TO MANY
For Board Members Only
This approach uses security at the part level and allows you to deliver
many impressions, based on the number of
roles of a user
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For Board Members Only
For Site Members Only
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USING THE TARGETED CONTENT PART
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Security comes from the Part itself
Order matters!
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The Market is NoisyTARGETING CONTENT
Targeting & Security� Each part can be set to
display based on information about the constituent
� Access targeting and security on a part’s
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security on a part’s properties
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SUGGESTED CONTENT
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SUGGESTED CONTENT
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Suggested Content:- Can present a specific message to visitors based on their clicks- Dynamically changes- Doesn’t require queries- Works without a login- Requires a content strategy
USING SUGGESTED CONTENT
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How it Works:- Determine the content strategy- Establish tags for use- Assign tags to parts/content- Embed Suggested Content Part into your template/page
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BUILDING A CONTENT STRATEGY
Who?
Tasks?
Wants?Entry Point? Then What?
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Obstacles?
What task do we want them to perform?What would make them want to perform that task?What obstacles stand in the way of performing the task?After the task…what happens next?
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ADDING TAGS TO EXISTING CONTENT
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The Summary provides the content for the promo
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SUGGESTED CONTENT EXAMPLES
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PLACEMENT IS VITAL FOR SUGGESTED CONTENT
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• There is no report to list suggested content in use• Utilize scheduled publishing• Utilize folder structure for Parts you use with suggested content• If you frequently copy Parts, remember that Tags are copied• Utilize the summary (and use HTML)• Update your content strategy
TIPS FOR USING SUGGESTED CONTENT
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CONTENT COMPARISON
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CONTENT COMPARISON
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Content Comparison:- Will dynamically test content against other content- Measures conversions and click-throughs- Automatically selects a “winner” after threshold is reached
How it Works:- Select Parts to compare
USING CONTENT COMPARISON
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- Select Parts to compare- Establish your testing threshold- Ensure a call to transact to maximize results
(Donate, Register for Event, Join)
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CONTENT COMPARISON
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CONTENT COMPARISON
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MOBILE CONTENT
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MOBILE CONTENT
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MOBILE, YOU SAY?
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• Designing Mobile Pages:- Everything is vertical- Design for smaller screen size- Create a new menu
• How it works:- Every template allows you to define multiple layouts
USING MULTIPLE STYLESHEETS
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- Every template allows you to define multiple layouts- Define the style- Define the order of enforcement
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USING MULTIPLE STYLESHEETS
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SELECTING LAYOUTS
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STYLESHEET MANAGEMENT
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STYLESHEET MANAGEMENT
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UNFORMATTED TEXT
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UNFORMATTED TEXT
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USING THE UNFORMATTED TEXT PART
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• http://www.blackbaud.com/bb/bbis/code.aspx• Facebook Like button• YouTube video • Flickr albums• ShareThis/AddThis• Custom Redirects• Mobile Stylesheet includion
USES FOR THE UNFORMATTED TEXT PART
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• Mobile Stylesheet includion
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CONTENT APPROVAL
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CONTENT APPROVAL
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Content Workflow:- Are limited to Formatted Text & Image Parts- Allow linear notification of content updates- Support approver groups- Provide full version tracking and rollback
How it Works:
USING CONTENT APPROVAL & WORKFLOWS
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How it Works:- Establish the workflow - Assign a role for the approver(s)- Define the notifications
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DEFINING THE WORKFLOW
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NOTIFICATIONS WILL FIRE VIA EMAIL
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USE VERSIONING AND ROLLBACK
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View or revert to a specific version under Actions
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CONDITIONAL CONTENT
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CONDITIONAL CONTENT
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Conditional Content:- Can present a specific message to specific people in an e-mail- Automatically calculates the appropriate message- Relies on a query or list- Similar to Targeted Content, there are two types
How it Works:
USING CONDITIONAL CONTENT
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How it Works:- Create a query or a list for each group- Determine the hierarchy of messaging- Utilize the Conditional Content feature in the e-mail
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CONDITIONAL CONTENT EXAMPLES
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CREATING THE CONDITIONS
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Use Conditional Content within a Condition for
nested loops
Click +Add Condition to…add a condition
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120 characters or less, please.
#BBCON #BACON TAKEAWAY:
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