advanced campaigning rebecca justin & todd jasin
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Advanced Campaigning Rebecca Justin & Todd Jasin. Key Performance Indicators. United Way analyzed data to find 10 KPIs Top three KPIs show the most campaign growth: Segment Donors Leadership Involvement Volunteer Engagement. Key Performance Indicators. Key Performance Indicators. - PowerPoint PPT PresentationTRANSCRIPT
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Advanced Campaigning
Rebecca Justin & Todd Jasin
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Key Performance Indicators
• United Way analyzed data to find 10 KPIs
• Top three KPIs show the most campaign growth:– Segment Donors– Leadership Involvement– Volunteer Engagement
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Key Performance Indicators
Segment Donors Leadership Involvement Volunteer Engagement$0.00
$5,000.00
$10,000.00
$15,000.00
$20,000.00
$25,000.00
$30,000.00
$35,000.00
$40,000.00
$45,000.00
$50,000.00
Top Key Performance Indicators
Impact of Individual BP
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Key Performance Indicators
No Yes All
Number of Accounts 316 91 407
Pct of Campaigns that Increased '09 to '10 44.6% 56.0% 47.2%
Avg. Change in Total Campaign '09 to '10 -$1,808 $32,712 $5,910
Account Used At Least Two of Top Four BP During 2010 Campaign
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Segment Donors
• Increases campaigns on average nearly $50,000 dollars!
• Provides year-round engagement
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Leadership Involvement
• On average increases dollars by nearly $30,000
• Humanizes Leadership
• Camaraderie
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Volunteer Engagement
United Way Caring Connection found this to be true on a local level. Check out some results from 2010:
• Accenture: 13% increase in volunteering → 17% increase in giving
• Land O'Lakes, Inc: 25% increase in volunteering → 10% increase in giving
• The Toro Company: 29% increase in volunteering → 9% increase in giving
• U.S. Bancorp: An amazing 225% increase in volunteering → 18% increase in giving
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Small Group Activity
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