Advanced Call Tracking Solutions

www.adinsight.eu

By Encompass Media Limited08/12/2008

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About Encompass Media

• Formed in June 2008 due to a merger between YapTele and Senopsis.

• YapTele was a VoIP telecommunications company, running for over 3 years.

• Senopsis was an online marketing agency, running for just over 2 years.

• Encompass Media was formed to improve the accountability of media spend in the UK.

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Mission Statement

We will become the ultimate provider of advertising performance management systems. This will be achieved through combining innovative technology with in depth understanding of client needs so that the value created forms long term partnerships and the creation of wealth for stakeholders.

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AdInsight Overview

• Conceived and developed early in 2007 to solve the accountability problems of phone call conversions.

• Production started in late 2007.• First beta testers recruited at the end of

March 2008.• Opened to market on 6th October 2008.• Constantly being improved.

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Benefits Of AdInsight

You will be able to:• Obtain proof of performance and justify costs:

Identify every response your media generates and justify your advertising costs.

• Make your marketing budget work harder: With phone calls as an additional conversion metric you are able to better understand where your leads and sales are coming from, so you can optimise your campaigns better and ensure your marketing budget is working harder for you.

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Benefits Of AdInsight

• Identify the most profitable campaigns, by feeding back sales information.

• Negotiate better advertising rates using the performance data provided.

• Recognise the areas that spend more on your products and services, so you can target them better.

• Identify trends in your market by seeing how your campaigns perform over time.

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Benefits Of AdInsight

• Recapture lost leads by following up on out of hours or missed calls flagged by AdInsight.

• Get access to call recordings for training and quality purposes.

• Identify staffing problems and identify busy times of the day, month or year.

• Outsmart the competition by advertising smarter and spending less.

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How AdInsight Works1. A prospect sees your advert.2. Prospect calls your unique AdInsight

number.3. AdInsight instantly forwards the call

to your business line.4. Your employees optionally record

the sales and lead information.5. You access call data to generate

reports and optimise your ad spend.6. AdInsight can also inject the call data

directly into your chosen web analytics software, allowing you and us to calculate visitor to phone call conversion rates.

7. AdInsight can automatically change the phone number listed on your website, based on the media source.

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How Online Tracking Works From Paid and Organic Search

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Visitor enters website from organic search

Visitor enters website from Paid search

Website tells AdInsight where the visitor came from and what search phrase they used.

AdInsight tells the website which phone number to show and returning visitors are

always shown this number.

Website tells AdInsight which PPC advert the visitor clicked.

AdInsight tells the website which phone number to show and returning

visitors are always shown this number.

Website colours have been changed for aesthetic purposes.

How Offline Tracking Works

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You place different AdInsight telephone numbers into each of your offline adverts, so you can track the response of each advert individually.

AdInsight Features

• Inbound call tracking• Lead, sales and sales value tracking• Full call detail reporting (caller ID, destination,

media source/keyword source, time and date of call, call duration, call talk time, call state)

• No client side hardware or software requirements

• Call recording• Caller ID location lookup

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AdInsight Features

• Over 4,000,000 local and non-geographic UK numbers available

• Missed call notifications• Instant number allocation and setup• Web analytics integration• Automatic website phone number allocation

based on keyword, PPC and other media sources

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Which Campaigns Drive the Most Calls?

• This shows the number of total, unique and repeat calls each of your campaigns has received.

• Used to identify effective and non effective campaigns.13

What Are Your Market Trends?

• This shows the call volume of each of your campaign over time.

• Used to identify trends in your market.

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Which Are Your Most Profitable Advertising Campaigns?

• This shows the performance of each campaign in a tabular format and ranks campaigns based on performance.

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What is Your Campaign Performance And Do You Have Any Staffing Issues?

• This is a graphical representation of each campaigns ROI.

• Used to quickly pinpoint the most profitable campaigns.

• This shows the average call duration and talk time.

• Used to identify staffing issues and inaccurate media messages.

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Where Are Your Most Profitable Consumers Located?

• This shows you where your calls are coming from.• Used to identify the most responsive locations.

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Track Your Sales To Their Source And Identify Missed Sales Opportunities

• This is a full call log for a particular campaign.18

For more information go to:http://www.adinsight.eu

Or call us on

0844 704 9558

(We’ll know you read this presentation, because we’re tracking it!)

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