advanced brand strategymaster framework
DESCRIPTION
TRANSCRIPT
![Page 1: Advanced Brand Strategymaster Framework](https://reader033.vdocuments.us/reader033/viewer/2022051209/548081a7b4af9fce158b5c8a/html5/thumbnails/1.jpg)
Advanced Branding Strategy Masterclass
www.mootee.typepad.com
OPEN SOURCE
Brand Strategy Role and Definition
Forces of Change
Implication for Marketers
Virtual Context
Consumer Power
Channel Proliferation
Media Fragmentation
Hyper Competition
Web 2.0
Applying the knowledge
Future scenarios
Market context
PROGRAM CONCEPTUAL FRAMEWORK Version 1.0
Idris Mootee
![Page 2: Advanced Brand Strategymaster Framework](https://reader033.vdocuments.us/reader033/viewer/2022051209/548081a7b4af9fce158b5c8a/html5/thumbnails/2.jpg)
what is a brand?
www.mootee.typepad.com
![Page 3: Advanced Brand Strategymaster Framework](https://reader033.vdocuments.us/reader033/viewer/2022051209/548081a7b4af9fce158b5c8a/html5/thumbnails/3.jpg)
what is a product?
www.mootee.typepad.com
![Page 4: Advanced Brand Strategymaster Framework](https://reader033.vdocuments.us/reader033/viewer/2022051209/548081a7b4af9fce158b5c8a/html5/thumbnails/4.jpg)
a product is no longer a product – it is a set of often personalized and interconnected interactions that define a total brand experience.
www.mootee.typepad.com
![Page 5: Advanced Brand Strategymaster Framework](https://reader033.vdocuments.us/reader033/viewer/2022051209/548081a7b4af9fce158b5c8a/html5/thumbnails/5.jpg)
customer experience is now the new manifestation of a brand
www.mootee.typepad.com
![Page 6: Advanced Brand Strategymaster Framework](https://reader033.vdocuments.us/reader033/viewer/2022051209/548081a7b4af9fce158b5c8a/html5/thumbnails/6.jpg)
www.mootee.typepad.com
From Branding to Bonding
![Page 7: Advanced Brand Strategymaster Framework](https://reader033.vdocuments.us/reader033/viewer/2022051209/548081a7b4af9fce158b5c8a/html5/thumbnails/7.jpg)
Brand Promise
Customer Engagement
Customer Advocacy
Brand Equity
Brand Strategy
www.mootee.typepad.com
![Page 8: Advanced Brand Strategymaster Framework](https://reader033.vdocuments.us/reader033/viewer/2022051209/548081a7b4af9fce158b5c8a/html5/thumbnails/8.jpg)
Mobile Video
Social Networks
Location Based Service
Googlism
www.mootee.typepad.com
The Expanded Brandsphere
![Page 9: Advanced Brand Strategymaster Framework](https://reader033.vdocuments.us/reader033/viewer/2022051209/548081a7b4af9fce158b5c8a/html5/thumbnails/9.jpg)
www.mootee.typepad.com
You can be part of a global community that help provide the answers……and shape the industry thinking of the future……
![Page 10: Advanced Brand Strategymaster Framework](https://reader033.vdocuments.us/reader033/viewer/2022051209/548081a7b4af9fce158b5c8a/html5/thumbnails/10.jpg)
Advanced Branding StrategyMasterclass
Register now at www.mootee.typepad.com
Starting 3rd Week of August 2007 www.mootee.typepad.com
OPEN SOURCE