advanced battery technology - the truth about...
TRANSCRIPT
Advanced Battery Technology June 10, 2010
Craig Rigby, VP, Global Product Engineering
Kim Metcalf-Kupres, VP Global Sales and Marketing
There has been radical change in automotive battery
applications in the past decade
2
2nd Generation Toyota
Prius launched
2003
BMW 1 Series with
Start-Stop launched
2007
Electric
Vehicles
(EV)
SLI Applications
Start-Stop
Vehicles
Hybrid Electric
Vehicles
(HEV)
2010
Plug-In Hybrid
Electric Vehicles
(PHEV)
Start-Stop technology
May be inhibited due to climate control demand or battery condition
Opportunity to capture braking energy through
“regeneration” of electricity
Opportunity for “Passive Boost” through alternator controlEngine Cranking Current
Support Engine-OffElectrical Loads- Lights- Infotainment- Fan / Blower- Electronics
Start-Stop technology enables the engine to shut-off when it
does not need to run (i.e. at idle when stopped)
4
Cruising
Start
Engine
Restart
Engine
Engine
Off
Potential fuel economy
improvement is 5 – 12%
There are several energy storage strategies for Start-Stop but
the current solutions are based on lead-acid technology
5
AGMAbsorbent Glass Mat
EFBEnhanced Flooded
Battery
Battery /
Ultracapacitor
Lithium-Ion
Sealed, valve-regulated
lead-acid battery
Plates under
compression results in
improved cycle life
High temperature
performance challenges
Based on standard
flooded lead-acid
battery
Changes to negative
plate and separator to
improve cycling and
charge acceptance
performance
Limited in its
applications & capability
Combining lead-acid
battery with ultra-
capacitor through a
DC/DC converter
Improves charge power
and extends battery life
High system complexity
Superior recharge
power and cycling
Cycle life capability will
reduce or eliminate
battery replacement
over vehicle life
Significantly lighter
solution
Low temperature
performance challenges
Extremely high cost
Present market solutions Long-term potential
Start-Stop Penetration
6
Total 16M market
by FY2015
OEMs focusing
launches in Europe
Expansion into North
America and Asia
Global Start-Stop Production Estimates
Source: CSM Forecasts, April 2010
0
2
4
6
8
10
12
14
16
18
20
CY 2010 CY 2011 CY 2012 CY 2013 CY 2014 CY 2015 CY 2016
Mill
ion
s
Europe ROW
Start-Stop applications: Regional differences
7
North America
Limited adoption
through 2015
Market resistance to
diesel technology
used in Europe
Key barriers include
automatic
transmission and air
conditioning
performance
Emphasis on HEV
approaches
Europe
Dominant market for Start-Stop
65% share of regional build by 2015
Asia
OEs experimenting
with fast-follower
approaches
Emphasis on full
hybrid and EV
approaches
Hot climates may
impact acceptance
Global opportunity of over 16 million units by 2015
Implementation is legislation dependent
Highly dynamic OE strategies tailored by region
xEV
•Hybrid
•Plug-in hybrid
•Electric
xEV Applications
9
Hybrid and Electric Vehicle applications require a system to
monitor and control the energy storage
System
Cells – store energy and provide power
Thermal System – retains and cools cells
Electronics – monitor cells, control pack
and interface with the vehicle
Module – Group of cells with thermal and
electronic subsystems
Electric System – delivers power to
vehicle
Battery Housing – structural interface to
vehicle
10
Lithium-ion hybrid batteries
The value chain structure for cells and systems is in flux
Automakers: No make/buy consensus
OEM Priorities
– Understand impact of battery on vehicle
dynamics
– Controls and system integration to deliver
reliability
Battery Supplier Priorities
– Thermal and electrical control strategies to
manage life
– Avoid commoditization
– Maximize added value in system
Cell Specialist Priorities
– Maximize reuse of cell
– Manage warranty
11
Batt
ery
Ho
usin
g
Thermal System
Cell
Cell Monitoring
Electronics
Battery Management
Electronics
Electrical System
Vehicle
Controller
Cell
Expertise
OEM
Expertise
Battery
System
Expertise
Johnson Controls advanced battery highlights
12
Awarded $299 million through ARRA grant
Production launch on track in Holland
– Pack assembly 2010, cell manufacturing 2011
Securing new contracts through
Johnson Controls-Saft
– Ford and Azure Dynamics
– Volkswagen EV fleet program
– Jaguar Land Rover
Cars on the road
– Launching BMW-7 Series
– Launched Mercedes Benz S-Class hybrid
– Battery Electric Commercial Van
Holland, Michigan
Johnson Controls first U.S. Li-ion site: Meadowbrook
13
Our commitment: Standing up a domestic Li-ion industry
14
Partnerships with the federal laboratory network to advance
technology and reduce costs…
15
- Suppliers- Suppliers
Basic
research
Applied
researchDevelopment Production
DOE Basic
Science
DOE ARPA-E
DOE EERE
USABC
Increasing Focus on Commercialization
Mass commercialization
Increased energy storage
capacity
Cost reduction
Oak Ridge National
Laboratory
Johnson Controls-Saft
Federal Laboratory PartnershipsPartnership Goals
16
The future of the industry
Mature
Transitional
New
Our view of the Li-ion battery landscape
Competitive
advantage
from market
shaping
(Through
technology,
speed-to-market,
standards-setting,
brand value and
business model
innovation)
Competitive advantage from product
cost, quality, and performance management
Lower
criticality
Higher
criticality
Lower
criticality
Higher
criticality
e-bikes,
forklifts
& other lead
acid based
motive
Transportation
Stationary storage
Consumer
electronics
17
Demand-side potential: Three observations
24%
34%
32%
10%would buy at
higher price
would buy at
same price would buy at
lower price
would not buy
Most
Important
factors in
buying a
hybrid car
Hybrid
Car
Purchase
61
64
70
83
87Purchase price
Save money on gas
Decreasing US reliance on foreign fuel
Environmental impact
Driving experience
13.6M
Commercial Vehicle
Fleet Sales1.1M
300K HEV Sales, 2008
Passenger Vehicle
Unit Sales, 2008
Segment Sizes
…but the economics need to work
Retail consumers are key…
…and there is mass adoption potential
1
2
3
18
Getting to mass adoption: Making the economics work
How much does this cost
compared to a “normal” car?
Any incentives or other
adders?
How much gas will it save me?
How much is that worth?
Does it change my
maintenance cost?
Anything else I need to think –
or worry – about?
“So…all in all…is this a good deal for me?”
19
The (typical) economics answer: “It depends”
Lots of
driving,
in all
kinds of
trips
Daily Miles
Not much
driving,
in mostly
small
trips
Annual Miles
Moderate driving, in all
kinds of trips
20
Supply-side potential: What does that mean?
HEVs are the immediate solution:
No new infrastructure
Less exotic and more accessible
to more people
Better economics sooner
A shorter, easier and faster path to mass adoption of xEVs
Supply HEVs
Focus on high
mileage drivers
Leverage existing
gasoline infrastructure
Develop policies
and programs to
incentivize the shift
Educate consumers
Build from the Right
21
2015 demand: 2 million vehicles
22
Source:Booz & Company analysis; JD Power
7%
% of 2015
Production
90%
80%
70%
60%
50%
40%
30%
20%
10%
100%
0%
NA
Europe
China
Japan
ROW
By Region
2.0M
39%
27%
17%
10%
EV
PHEV
HEV
By xEV
2.0M
4%
9%
88%
Supply is the core competitive challenge for HEVs
23
Developing a significant advanced battery market for vehicles
requires driving down the cost curve
Cell
Cost
Component
System
Cost
Component
Today’s Li-ion Cost Structure2025 Li-ion Cost Structure
Threshold for High Penetration
$2
$3
$4
$5
$6
$7
$8
$9
$10
$0 $7,000
Pri
ce o
f G
aso
lin
e (
$/g
al)
Battery System Price
Scenarios
24
Assumptions: 20,000 miles driven per year 30 mpg baseline ICE vehicle
5 year pay back Incremental benefit is 5% S-S, 30% HEV, 60% PHEV
6.5% discount rate
offers cost
savings
offers cost
savings
HEV
PHEV
Start Stopoffers cost
savings
Today’s
gasoline and
battery
system price
Share of powertrain should shift from internal combustion engine to new technologies
as a function of miles driven, gas prices, and battery system prices to OEMs
Making the business case work
Final thoughts
Collaborate with customers on vehicle development to satisfy
requirements
Support policies that encourage wide-scale adoption of the highest-
benefit technology
Educate consumers around the economic and performance
standards
25
Demand
Target a break-even (or better) cost for Li-ion HEV system
compared to ICE
Drive scale economies and process maturity
Supply
Technology
Continue R&D around EVs and PHEVs
Leverage development of the full spectrum of technology to prepare
for fuel price volatility