advanced analytics - frameworks, platforms and metholodologies v 1.0
TRANSCRIPT
ADVANCED ANALYTICS: FRAMEWORKS, PLATFORMS AND
METHODOLOGIES
Dr. Mohan K. BavirisettyChief ScientistModern Renaissance
AgendaIntroductionFrameworksPlatformsMethodologies
There is a better way to do it. Find it. – Thomas Edison
“ …the analysis of all kinds of data using sophisticated quantitative methods (for example, statistics, descriptive and predictive data mining, simulation and optimization) to produce insights that traditional approaches to business intelligence (BI) — such as query and reporting — are unlikely to discover."
Advanced Analytics defined ….
Source: Gartner Research, 2015
Real-world Use Case
Dilbert time
Platform Example
Platform Example - AeroSpike
IBM SPSS Predictive Analytics Suite
Advanced Analytics Platform - EI Extension
Platform Example - BlueMix
Big Data Humor
KDD – Knowledge Discovery in Databases
CRISP-DM Overview
SEMMA Overview
SMAM - Standard Methodology for Analytical Models
SMAM
Time
Mat
urity
Reporting
Prescriptive
Working Toward Mastery
Predictive
Gartner Magic Quadrant for 2015
ReferencesAnalytics 3.0 https://hbr.org/2013/12/analytics-30
Gartner 2015 Evaluation of Advanced Analytics Platformshttp://www.cmswire.com/cms/analytics/gartners-look-at-advanced-analytics-vendors-are-you-using-a-winner-028310.php
Berkeley Data and Analytics Stackhttp://ampcamp.berkeley.edu/wp-content/uploads/2013/02/Berkeley-Data-Analytics-Stack-BDAS-Overview-Ion-Stoica-Strata-2013.pdf
Apache SAMOA https://samoa.incubator.apache.org/
CRISP-DM https://exde.files.wordpress.com/2009/03/crisp_visualguide.pdf
SEMMA SAS http://faculty.smu.edu/tfomby/eco5385/data/SPSS/SAS%20_%20SEMMA.pdf
Comparative Study of KDD, SEMMA and CRISP-DMhttp://recipp.ipp.pt/bitstream/10400.22/136/1/KDD-CRISP-SEMMA.pdf
SMAM – Standard Methodology for Analytical Modelshttp://www.kdnuggets.com/2015/08/new-standard-methodology-analytical-models.html
IBM SPSS http://www-03.ibm.com/software/products/en/category/predictive-analytics
IBM BlueMix Catalog of Serviceshttps://console.ng.bluemix.net/catalog/
Additional References Bandit Algorithms for Website Optimization
http://pdf.th7.cn/down/files/1312/bandit_algorithms_for_website_optimization.pdf
Why Recommendation Engines Are About To Get Much Betterhttp://www.informationweek.com/big-data/big-data-analytics/why-recommendation-engines-are-about-to-get-much-better/d/d-id/1111646?page_number=2
Building a Recommender with Apache Mahout on Amazon Elastic MapReduce (EMR)https://blogs.aws.amazon.com/bigdata/post/Tx1TDK3HHBD4EZL/Building-a-Recommender-with-Apache-Mahout-on-Amazon-Elastic-MapReduce-EMR
Mahout – Recommendation – Basic Tutorialhttp://www.tutorialspoint.com/mahout/mahout_recommendation.htm
Is there a Netflix style recommendation engine for new content
http://www.quora.com/Is-there-a-Netflix-style-recommendation-engine-for-news-content
Personalized News Recommendation Based on Click Behavior (Google News Recommendation example)
http://cs.northwestern.edu/~jli156/IUI224-liu.pdf
A Contextual-Bandit Approach to Personalized News Article Recommendation http://research.microsoft.com/apps/pubs/?id=178904
QUESTIONS?