advance with social: how to get noticed in your eco system
TRANSCRIPT
Advance with Social:How To Get Noticed in Your Eco-System
Introduction: Who We Are
Stefanie - Founder of Women in Wireless Israel- Marketing and Startup Advisor/Mentor
Melanie - Head of Marketing and Events at Women in Wireless- Marketing, Strategy and Social Media
Expert/Advisor
Lets Explore the Social Networks
Facebook TwitterLinkedinGoogle +InstagramMediumOthers
Social Networks - Make the Choice
Which is most important for building your personal brand? Which do you choose?
When people search you, you want them to find consistency.
So, the answer is…All of them...My personal branding accounts areAbout.me, Twitter, Facebook, Linkedin, Medium….and Instagram
What is it & why the fuss?
Key Points:
Allows 140 characters to give your thoughts, opinions and
expertise
Can follow others in your industry and engage
@StefAmini #WomeninWireless
@TheMelAmini
Methods & Techniques
Start off with a good description - matching your
other social profiles
Use one hashtag within your profile as this is
searchable
Use a professional (recent) picture that matches
your linkedin profile.
A Good Description
● Should explain what you do
● Should explain what you want
● Include Hashtags & relevant links
Example
Methods & Techniques
How to engage with someone?
● Use their handle - @Stefamini
● Use hashtags #within the tweet
- The hashtag will get noticed more if its in the middle of the
tweet.
- The handle will get better traction if placed at the beginning of
the tweet.
Methods & Techniques
@handle at beginning of tweet - Only both your followers (mutual) see it on
their feed. Considered conversational.
Placing a DOT before the .@handle - this will show in theirs and
your followers feeds - THIS IS THE ONE TO USE IF YOU WANT TO GET
NOTICED!
NOTE: It’s important to know that this last trick is only for when you @mention
people in the beginning of your Tweet. Tweets with @mentions elsewhere do
not work in the same way, so don’t go around putting periods before every
person you @mention.
Methods & Techniques
Always Engage on Twitter - Start a
conversation
If someone Tweets you, always reply.
Tweet & thank your new followers - saying “Nice to
meet you” will get you a long way in the Twitterverse.
Examples
These are
considered a
conversation
This tweet will get the attention of all the followers of @smexaminer
Twitter Tool Belt
#Hashtagging the right
target audience
External tools:We follow
Twtrland
Buzz sumo
Topsy
Sumall
hashtagify.me
WeFollow
Good starting ground
Discover prominent people!
Use your chosen hashtags to find people to follow.
We Follow
Twtrland
Social Media analytics & finding more influencers
Twtrland
You can also understand who your audience is…
And how to improve your following
Buzzsumo
Buzzsumo
Once you find your information, you can export it,
and organise the content.
Topsy
Allows you to search influencers on Twitter and
Social Web, & analyze their influence for your
Eco System
Sumall
An all-in-one dashboard for
social media
Displays your data &
tells you if you
are doing a good job!
Why is Twitter important?
● Professional identity
● Finding your peers & then engaging
with them
● Sharing news
● Great outlet to advertise
Twitter is for people who want to be first - &
this helps your brand!
● Professional identity is created here
● No room for friends and family
● No social posts that we see on facebook
● Pure work related content
● Opportunity to build backbone of your
community
Methods and Techniques
● Complete your profile in full
● Use professional picture (try to use the same one as you
do on Twitter).
● Join groups and communities
● Engage, engage, engage!That means take part in conversations within groups or your connection’s updates.
● Only connect with people within your
eco system
Why is LinkedIn important?
● You need a professional identity
● People search for you on Linkedin - You
need to be there
● Share your thoughts
● Improves your credibility within your field
● Online CV - what could be easier?
Group on LinkedIn
● Good to show your other sides - your fun
side
● Can generate awareness for you and your
company using a softer approach
● 1.6 billion likes happening every day! High
engagement!
Methods and Techniques
● Always use the location tag
● Use appropriate hashtags that others are
searching
● Have a good, and meaningful picture
Methods and Techniques
● Tell a story
● It’s not all about selfies
● Use quality pictures
● Use Hashtags but don't use too many
● Personal hashtags to keep gallery of events or your
portfolio...
Methods and Techniques
How to use hashtags
to get followers
Fitness expert1. #fitnessaddict
2. #exerciseroutine
3. #workouttime
4. #todaysworkout
5. #gymlife
Methods and Techniques
Photographer1. #photography
2. #photooftheday
3. #portrait
4. #photogram
5. #behindthescenes
6. #photoshoot
Why is Instagram important?
● Helps create your brand - an important part if you are serious
about your brand
● Everyone is there - over 1.6 billion likes happening each day!
● Average user spends 439 minutes per month on the mobile
platform!
● There are more influencers on instagram than any other social
network
Google +
● Social sharing network
● News, interests, connections
● Many groups and communities share, but it
may not help your brand. Just SEO
Methods and Techniques
● Create and complete your profile
● Join communities and engage with the
audience
● Share your content from website, blogs and
articles
Why is Google + important?
It has one single value to it’s active users
It shows up in google searches & brings more
daily visits to your site
***Great for SEO***
Others platforms like @Medium share your thoughts
Medium is a blogging platform
Allows you to follow people, and be followed
You can share your thoughts and blog daily
About.me
A “personal website” to gather your online
presence
Link everything together & share it to your
community
Which Social Media is best?
Which platform is best for you?
Depends on YOU - your style, needs & goals
Why use the Chosen Platform?
It should be fun!
Content?
So what kind of content should you focus on?
● Thought Leadership - write about your interests
and experience to help others
● Make it relevant to your audience and your Eco
system
What to Take Away
● Knowing best practices for Twitter and other social networks
● Knowing which social media platform is for you
● Knowing what strategies work best for your niche
● Sharing the value to your audience
Once you know this, you can start to create and share great content
Thank you for joining us today
If you have any questions, contact us!
GossipMedia.co