adspace state of contextual advertising — yieldbuild
DESCRIPTION
TRANSCRIPT
THE STATE OF CONTEXTUAL ADVERTISING
Four Pillars of Ad Optimization
Ad Size
• Matters even for text ads
• Great performance with popular sizes (medium rectangle, wide skyscraper, leaderboard)
Format Attributes
• Background color, border style/color, font style/color
• Sites with light backgrounds and grey/blue link colors perform best
• What looks best doesn’t always perform best– HubPages: +17% CTR
using bold underline link vs normal text
Placement
• Site Design• Design site to accept best ad sizes• Place Ads in the content. But, balance user
experience
• Don’t underestimate below the fold value
• Select ad networks that fit your site• Geo Targeting • Test the loading order of ad networks. Best paying first
and center
Ad Network Management
THANK YOU!
QUESTIONS?